Welcome to a new year and let me be one of the first to say, “happy New Year to you.” While some manufacturers, reps and distributors started their joint 2022 planning in Q4, for the majority of us the planning […]
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Reps
The saying, “Great minds think alike” could easily apply to two veteran commercial lighting reps who recently joined forces to create an organization serving their segment of the industry. The American Association of Independent Lighting Agents (AAIILA) officially launched last […]
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As the speed of business accelerates and companies try to do more with less, the key is improving productivity. One of the issues we’re hearing more and more about is the need for manufacturer reps / lighting agents to be […]
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Southwire – 2 Acquisitions in 2 Weeks
Earlier this week Southwire announced its second acquisition in two weeks. Last week it acquired OBI Partners to support its utility business and, based upon a review of OBI’s website and reviewing the press release, this appears to be a […]
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Managing Shortages with Relationships in Mind
Many of us “old-timers” have previously gone through product shortages in this industry. However, I never recall so many products being involved at the same time. How companies deal with this may have longer term affects, however, than in the […]
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Given today’s supply chain disruption from material shortages, lack of truck drivers warehouse staff, and docks full of unloaded material, culminating in manufacturers many turn defensive, tell customers “material is coming, just wait” (similar to a rolling airline delay) and […]
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Value. For distributors and manufacturer reps, it’s all that drives sales. It is what differentiates you, why people select you and is what generates profits. It’s driven by people, processes, service, and services. It has little, if anything, to do […]
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eLumigen, an LED lighting manufacturer known for its unique line of LED rough service lamps and fixtures, has announced an expansion of its sales rep network. The company added five new firms to its current representative agencies: Commodore Sales, Inc. […]
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There’s been “scuttle butt” conversation in the industry over the past few weeks regarding some manufacturers cutting rep commissions. Their premise is that they need to do this due to their price increases. While some of the conversations are what […]
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Milbank Manufacturing, a leading manufacturer in the electrical solutions sector, is pleased to announce Brazill Brothers as its manufacturer’s representative in the New York and New Jersey market, effective September 1, 2021. The territory had been represented by Kelly & […]
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David Gordon
Channel Marketing Group
919-488-8635 Recent Posts
