Years ago, I was on a Manufacturer Rep Advisory Board when the President of this conglomerate proudly boasted that their products could now be as much as 11% of a distributor’s total purchases. and even greater, at selected industrial facilities […]
I was on a call recently with a number of electrical distributor leaders and someone mentioned the words “conglomerate”, “leaders”, and “NSI” in the same sentence (and yes, they mentioned about six other multi-product category manufacturers. As seen in New […]
Prysmian | Encore Wire and Arlington, both premier lines in their respective product categories, made rep changes affecting distributors and end-user customers in Ohio and western New York, respectively. Prysmian | Encore Wire Announces Gen-Mark as Industrial and Construction Sales […]
As the year comes to an end, NSI is making moves in the Midwest and New England with its independent manufacturer representative network that will create some interesting opportunities in positioning the company for 2026 and beyond. NSI Consolidates Lines […]
Casambi, the global leader in wireless lighting controls, today announced a new partnership with Thea Enterprises, a respected manufacturer’s representative in the New York metro area. Casambi and Thea Connect in New York This partnership combines Casambi’s LightingOS™, known to […]
Recently we supported NEMRA on a project to estimate the total distribution sales sold via the assistance of NEMRA independent manufacturer representatives. The percentage exceeded 50% of industry revenues (and if you want to know more, contact Jim Johnson.) Yes, […]
ABB’s search for an independent manufacturer representative to serve New England has led the company to C.C. Pierce. ABB Partners with CC Pierce According to ABB’s press release: “ABB partners with C.C. Pierce to serve New England electrical market ABB […]
Halco Lighting Technologies recently announced its new partnership with Midwest Equipment Co. as its authorized representative for Halco Lighting Technologies® in Iowa, Nebraska, Kansas, and Western Missouri. This partnership marks an exciting new chapter for both organizations, strengthening a shared […]
Moments after my last article was published on “throwing strikes in strategy,” I was discussing marketing plans with a distributor to comply with information we had received on their customer’s expectations, and where they might improve. We discussed various issues […]
Last week NEMRA opened registration for its 2026 Annual Conference and over 1300 people have already registered, about 65% of those who will eventually attend (and if you haven’t, better register soon if you want a room at the Marriott!) […]
David Gordon
Channel Marketing Group
919-488-8635
