Halco Lighting Technologies recently announced its new partnership with Midwest Equipment Co. as its authorized representative for Halco Lighting Technologies® in Iowa, Nebraska, Kansas, and Western Missouri. This partnership marks an exciting new chapter for both organizations, strengthening a shared […]
Moments after my last article was published on “throwing strikes in strategy,” I was discussing marketing plans with a distributor to comply with information we had received on their customer’s expectations, and where they might improve. We discussed various issues […]
Last week NEMRA opened registration for its 2026 Annual Conference and over 1300 people have already registered, about 65% of those who will eventually attend (and if you haven’t, better register soon if you want a room at the Marriott!) […]
It’s been said that “lighting agents are different.” While they may have desired to be different, there business challenges are the same as everyone else’s. Over the weekend I was finishing the 2025 Rep of the Future Report for NEMRA, […]
Earlier this week Gene shared thoughts on rep warehouses and how they can be used by a rep as part of their sales strategy. Yesterday I spoke with one who commented that two of his manufacturers are interested in inventorying […]
During recent conversations with some reps, the topic of rep warehouses came up. Some markets support rep warehouses; others seemingly despise them. Some reps have embraced for many reasons, some think it is a foreign concept whereas others say, “how […]
From a tech viewpoint, AI is what companies talk about. Distributors are implementing it or at least discussing it. Not much gets shared within the manufacturer environment but it is well in use, in fact Zekelman just hired a VP […]
RB Sales, Expands Relationship with Southwire Electris360, through its RB Sales division, is expanding its manufacturers’ representative partnership with Southwire Company into Eastern Missouri and Southern Illinois. This strategic growth reflects Electris360’s continued commitment to expanding its presence in key […]
In a note to customers in the New York area this week, Lutron confirmed summertime rumors that it made a change in representation. A letter from Brendan Van Campen and Chris Brown stated: “Lutron is pleased to announce that effective […]
When you have 11 different brands across many different industries, represent probably a 100+ manufacturers, sell to maybe a 1000 different distributors across the brands and tens of thousands of customers, let alone have 100s of salespeople, sales management gets […]
