Staffing has been one of the biggest challenges for manufacturers, reps, and distributors for the past few years. Not only did the pandemic make a number of people consider “work alternatives” but the growth that has since occurred in the […]
Last month we solicited input from electrical / lighting distributors, lighting manufacturers, independent manufacturer reps and lighting agents on their forecast for their Q2 lighting business. Over 225 shared their insights. And, overall, it appeared that the lighting market slowed […]
As we get to the midpoint of the year and companies meet for mid-year reviews and discuss their second half strategies, perhaps on of the most important industry forecasts / outlooks is released. Christian Sokoll at DISC Corp just released […]
New products are the oxygen of manufacturers, and the industry. While most sales come from products that have been introduced more than three years ago, progressive companies focus on a key metric – revenue from products introduced in the past […]
Last week I mentioned that the recent NAED National meeting had one of the best keynote speakers that NAED has had in 20+ years of attending these conferences. Peter Zeihan spoke about geopolitical issues, correlated it to population trends in […]
Last week Chris Sokoll from DISC delivered their April Flash Report to subscribers and shared an excerpt with ElectricalTrends. Much is written, and discussed, regarding the macro-economic challenges that the economy faces and how this is affecting the electrical industry. […]
Over the past few weeks Channel Marketing Group conducted its quarterly Pulse of Lighting survey. This quarter’s survey attracted over 230 responses from electrical / lighting distributors, manufacturer reps, lighting agents, and lighting manufacturers. While growth, for lighting, continued to […]
The uncertainty stemming from the COVID pandemic kept utility rebates in a holding pattern the last two years, however, 2022 is showing movement in many areas as some programs reset and others launch. Pittsburgh-based service provider turned technology company Encentiv […]
My last article comparing the lighting and supply representation models produced discussions that continue. It was then requested we consider other channels to see what manufacturers and distributors could learn. I decided to look at the HVAC channel with given […]
Electrical distributors who do big business with contractors and electricians in new home construction will struggle through another tumultuous year of trying to satisfy record-setting demand while facing down materials shortages. According to recent housing reports, home buyer demand remains […]
David Gordon
Channel Marketing Group
919-488-8635
