Welcome to a new year and let me be one of the first to say, “happy New Year to you.” While some manufacturers, reps and distributors started their joint 2022 planning in Q4, for the majority of us the planning […]
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3 Companies Open 4 Presents (Acquisitions) Under Their Tree
Tis the time of the year for gift giving and companies continue to bestow gifts unto themselves and the management teams they are buying with late season gifts. Just this week there have been 4 manufacturing companies acquired. Signify Acquires […]
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Integrating Text for an Omni-Service Experience
Or I could have titled this “Replicating Your Customer’s Experience – Why Text Should Be Part of Your eCommerce Offering.” Earlier this year we conducted research on contractor decision drivers in working with distributors for a client. While admittedly it […]
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Randy Young, Marketing & Operations Manager for BriteSwitch – a New Jersey-based company that helps electrical distributors find, estimate, and file rebates for their customers – outlined several overlooked financial opportunities during a recent webinar. 1. Put a Rebate Estimate […]
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GE Current Adds $515M in Sales with Hubbell Lighting
Last week GE Current announced that it acquired the Hubbell’s C&I group (which means, “no Progress Lighting, which was previously separated from the division). GE Current shared a press release stating “GE Current, a Daintree company, has entered into a […]
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There’s been “scuttle butt” conversation in the industry over the past few weeks regarding some manufacturers cutting rep commissions. Their premise is that they need to do this due to their price increases. While some of the conversations are what […]
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6 Contractor Trends Affecting Distributor Relationships
The number one criteria influencing contractor decision-making today is access to inventory. The supply chain disruptions are the talk of every conversation. No material, no work. Putting the supply chain issues aside, why do contractors select the distributors that they […]
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With the economy strong it’s important to look forward to identify how to maintain your momentum. This requires looking at “niche” markets but, remember, your niche can be someone else’s mainstay. Think OEM (original equipment manufacturer). One such area is […]
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Siemens’ Talon business is undergoing some change. Talon, a brand under the Siemens umbrella, sells meter mounting equipment including meter sockets, temporary powered-outlet panels, air conditioner disconnects and more through electrical distributors … both Siemens and non-Siemens distributors. Due to […]
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Last week we were on a call with a manufacturer and the question arose of “are supply reps calling more on distributors or are they starting to call on end-users, contractors and engineers?” The question surprised us given our perception […]
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David Gordon
Channel Marketing Group
919-488-8635 Recent Posts
