The 2025 Q4 Pulse of Lighting survey is now open. Yes, it’s a little early but there is something called a holiday coming up and, with many off, we wanted to capture your projections early so that we can share […]
The 2025 Q4 Pulse of Lighting survey is now open. Yes, it’s a little early but there is something called a holiday coming up and, with many off, we wanted to capture your projections early so that we can share […]
Over the past month I’ve ran into a number of companies and initiatives where the conversation turned to, what I’ll call, convergence. It’s the convergence of power and mechanical controls … lighting controls and building management. There have been lighting […]
Earlier this year we conducted contractor research and asked about their eCommerce experience and utilization. The results mimicked what we do in our consumer lives – more usage. In the contractor world they are doing more information searching than ever […]
In another sign of manufacturers expanding with known manufacturer representatives, Milbank announced that it expanded its relationship with FRM in the Mid-Atlantic region, which covers Northern Virginia, DC, and Maryland. Milbank Expands Representation: FRM Maryland Joins Team of Trusted Partners […]
Years ago, I was on a Manufacturer Rep Advisory Board when the President of this conglomerate proudly boasted that their products could now be as much as 11% of a distributor’s total purchases. and even greater, at selected industrial facilities […]
Yesterday morning Border States shared a press release that surprised many in the electrical industry … that they were leaving AD after a 40-year relationship. Border States Exits Affiliated Distributors According to the press release, dated December 1: “Border States […]
I was on a call recently with a number of electrical distributor leaders and someone mentioned the words “conglomerate”, “leaders”, and “NSI” in the same sentence (and yes, they mentioned about six other multi-product category manufacturers. As seen in New […]
Atkore, a manufacturer of electrical products for commercial, industrial, data center, telecommunications, and solar applications, announced its 4Q 2025 and full year 2025 results on November 20. Atkore sales continued to slide, with net sales down -5% year-over-year and net income […]
Prysmian | Encore Wire and Arlington, both premier lines in their respective product categories, made rep changes affecting distributors and end-user customers in Ohio and western New York, respectively. Prysmian | Encore Wire Announces Gen-Mark as Industrial and Construction Sales […]
While the electrical market is the poster-child for the phrase “every market is a local market”, it helps to have a macro frame of reference to guide you in what to look for. In the housing industry, there are two […]


David Gordon
Channel Marketing Group
919-488-8635