Scott Sinning from MarginMax Partners has been sharing ideas to help electrical distributors improve their profitability this year with his articles on plugging leaks, using SPAs, and more. Now he’s offering a webinar on SPAs next week. The Cost of […]
Parspec continues to grow and launch new, innovative, tools Recently it was a sales management platform to support lighting agents and now it’s an AI-native project management platform developed with leading electrical distributors to help electrical distributors advance their businesses […]
MaxLite continues to strengthen its field sales management team with the addition of Jason Samuelian. According to its press release: “MaxLite is pleased to announce the appointment of Jason Samuelian as Vice President of Sales, C&I West Region, and Managing […]
At the end of the year, Neil Ashe, CEO of Acuity, described the 4th quarter (their first quarter) lighting business as “tepid”, and our 2025 Q4 Pulse of Lighting report affirmed, and shared a 2026 Outlook If the definition of […]
Recently AD held its IESD networking meeting in Denver. Lots of distributor attendees and, while I wasn’t there, after attending well over 125 NAED and marketing group meetings, I’m confident that I how the opening reception went. In fact, you […]
Jupiter is not only the largest planet, but also a massive data center project in New Mexico. Data centers. They are powering the construction industry with their deliverables – AI and storing / managing data for businesses and consumers – […]
Thinking about AI is a step towards thinking about innovation and growth of a business. Investing in the technology infrastructure of a company is necessary, and also scary. For this reason, many owners prefer to be conservative and settle for […]
I have interviewed various manufacturer representatives and how they assess their manufacturers and the state of manufacturer / rep relationships. Let me preface this by saying, all also shared that they have some manufacturers that they have great relationships with […]
Over the past month or so I’ve noticed a number of manufacturers who have changed reps since NEMRA. It’s interesting timing as you would think that this would occur at the end of the year with companies reviewing their reps […]
MaxLite continues to grow and recently announced that Amber Headley is now its Sales VP for the South. According to its press release: “MaxLite continues to strengthen its sales organization with a new C&I regional alignment across North, South, and […]
David Gordon
Channel Marketing Group
919-488-8635
