NAED held its 2018 Women in Industry (WII) conference the last week in June and it was one of the most talked about conference that I have heard about in a while. I received feedback from a number of clients […]
NAED held its 2018 Women in Industry (WII) conference the last week in June and it was one of the most talked about conference that I have heard about in a while. I received feedback from a number of clients […]
Earlier this year we launched our quarterly Pulse of Lighting study in conjunction with William Blair, a leading investment analyst firm. The Q1 report may have surprised some of the larger lighting companies with feedback from distributors. Now we have […]
Earlier this year we launched our quarterly Pulse of Lighting study in conjunction with William Blair, a leading investment analyst firm. The Q1 report may have surprised some of the larger lighting companies with feedback from distributors. Now we have […]
Recently there have been a number of distributors who have launched upgraded websites with eCommerce capabilities. Reportedly launch times range from 4 to 28 months … and maybe more (Kirby Risk, State Electric, Independent Electric, Fairmont Supply, Turtle & Hughes, […]
Recently two well-known rep agencies in the Gulf Coast area, JD Martin and The Schell Company, “merged”. JD Martin Co, has locations in Houston, Dallas, San Antonio and Oklahoma City and didn’t change. The Schell Company changed its name to Schell Martin […]
ElectricalTrends, a service of Channel Marketing Group, is pleased to announce that we will be a co-sponsor of the B2B Next conference this September in Chicago. This conference is different than many of the eCommerce conferences that are marketed to […]
Independent Electric Supply, www.iesbuy.com, is pleased to announce the addition of Taylor Troy as Digital Marketing Specialist. Taylor has a Bachelor of Fine Arts degree in Graphic Design. In her new role, Taylor will be responsible for IES online presence and its […]
Last month the recurring theme at the NAED National was disruption. And one of the sessions’ speakers posed the question to consider of “what if?” Earlier this month I presented at a conference of marketing / buying groups. And over […]
As a consultant it helps to have a partner who helps you gain visibility. Over the years I’ve been blessed to develop a relationship with Jim Lucy and Electrical Wholesaling magazine as have written a number of articles for EW. […]
Much has gone on in the lighting segment of the industry since our Q1 Pulse of Lighting Market Survey. We’ve had: LightFair with its new product introductions, focus on controls and IoT and the continued entry of off-shore brands for […]


David Gordon
Channel Marketing Group
919-488-8635