Page 115 – Electrical Trends

Channel Strategies / Distributors / eBusiness / eMarketing / Growth Strategies / Industry News / Manufacturers / Marketing / More Insights / Sales Channel / Technology

Is your supplier finding leads and business, online, for you?

David Gordon Posted On July 19, 2019

ABB recently launched a new initiative, eFinder, that enables visitors to its website to purchase material online. But they are not disintermediating the channel. Instead they are providing distributors with the opportunity to generate incremental business online. And at the […]

Branding / Marketing / More Insights / Reps

Synergy with Rep Marketing

David Gordon Posted On July 17, 2019

Rarely are the terms “manufacturer rep” and “marketing” referenced together. In reality, their is a synergy between the two. They both relate to communicating and demand creation. Historically manufacturer rep agencies have consisted of salespeople calling on distributors, “buyers” (contractors […]

Channel Strategies / Distributors / eBusiness / Growth Strategies / Industrial Market / Marketing / More Insights / Productivity / Profitability

Compete for Grainger’s Business: eProcurement

David Gordon Posted On July 12, 2019

Many industrially-oriented distributors lament that they can’t compete versus Grainger for MRO business at their accounts. They say “we now the ‘decision’ makers and can beat them on price but we can’t get the business. The same occurs with large […]

More Insights / People in the News

Dakota Supply Group Hires Rode

David Gordon Posted On July 12, 2019

Dakota Supply Group (DSG) has hired Mike Rode as its new Vice President of Sales for electrical products and services. This new leadership role ensures that DSG’s customers in the electrical business segment have a dedicated focus at the executive […]

Industry News / Lighting / Lighting2 / Manufacturers / More Insights / Pricing

Acuity reports their Q3. Market in flux?

David Gordon Posted On July 8, 2019

Last week we released our Q2 Pulse of Lighting report and Acuity, the following day, released their Q3 earnings (they are on a fiscal year). The commonality appears to be “a market in flux”. While Acuity claims share increase in […]

Lighting / Lighting2 / More Insights / Supplier / Products

Circadian Lighting Gets Extreme With A “No-Blue Lighting” Trend. Is There A Benefit?

David Gordon Posted On July 8, 2019

Competing to thrive requires staying on top top of the latest trends so that you can best advise customers. Lighting is fast moving and our resident advanced lighting expert, David Shiller, shares what’s going on with circadian lighting and “no-blue”. […]

Associations / Awards / More Insights / Training

NAED 2019 Women in Industry Conference – Energizing

David Gordon Posted On July 2, 2019

NAED just concluded one of its most successful conferences and, from social postings, perhaps the most energetic conference the association has been involved with. Jenny Christensen, Director of Marketing for Distributor Data Solutions (DDS) graciously shares her feedback on the […]

Channel Strategies / Distributors / Growth Strategies / Industry News / Lighting / Lighting2 / Manufacturers / More Insights / Research Reports

2019 Q2 Pulse of Lighting Results … Challenged Market?

David Gordon Posted On July 1, 2019

We now have insight into the Q2 health of the lighting market based upon feedback from over 200 electrical distributors, manufacturers and reps through our Pulse of Lighting survey. And it appears that an apt description may be “an interesting […]

Channel Strategies / Contractors / Distributors / Growth Strategies / Manufacturers / Marketing / More Insights / Profitability / Sales Channel

Reducing Tax Implications of Incentive Travel Programs

David Gordon Posted On June 26, 2019

This week WESCO is taking 800+ people on an Alaskan cruise as part of their WESCO VIP incentive program. It looks like an exciting adventure (check out this pre-program video and follow them on their program Instagram page or on […]

Branding / Channel Strategies / Distributors / Growth Strategies / Manufacturers / Marketing / More Insights / Reps / Sales Channel

3M Changes. Striving for Control?

David Gordon Posted On June 23, 2019

3M’s recent decision to terminate most, if not all, of its remaining manufacturer reps may have represented the culmination of a decision to drive the business in a different direction where the company believes that its brand is strong enough […]