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eBusiness  / eCommerce  / Growth Strategies  / Technology
Converting POs to eCommerce, and a Christmas Offer
David Gordon Posted On December 5, 2025

eCommerce Upgrade

Earlier this year we conducted contractor research and asked about their eCommerce experience and utilization. The results mimicked what we do in our consumer lives – more usage. In the contractor world they are doing more information searching than ever […]


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Manufacturers  / People in the News  / Reps  / Supplier / Products
Milbank Expands with FRM
David Gordon Posted On December 5, 2025

Milbank

In another sign of manufacturers expanding with known manufacturer representatives, Milbank announced that it expanded its relationship with FRM in the Mid-Atlantic region, which covers Northern Virginia, DC, and Maryland. Milbank Expands Representation: FRM Maryland Joins Team of Trusted Partners […]


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Growth Strategies  / Industrial Market  / More Insights  / Reps
Reps Can Drive Industrial Demand, Influence Product & Distributor Selection
Gene Biben Posted On December 4, 2025

Electrical Manufacturer Rep on the Industrial Plant Floor

Years ago, I was on a Manufacturer Rep Advisory Board when the President of this conglomerate proudly boasted that their products could now be as much as 11% of a distributor’s total purchases. and even greater, at selected industrial facilities […]


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Distributors  / Industry News  / Marketing Groups  / More Insights
Border States Going Solo. Leaves AD
David Gordon Posted On December 3, 2025

Border States

Yesterday morning Border States shared a press release that surprised many in the electrical industry … that they were leaving AD after a 40-year relationship. Border States Exits Affiliated Distributors According to the press release, dated December 1: “Border States […]


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Manufacturers  / Reps
NSI Expands with Rouzer
David Gordon Posted On December 2, 2025

NSI - Rouzer Group - ElectricalTrends

I was on a call recently with a number of electrical distributor leaders and someone mentioned the words “conglomerate”, “leaders”, and “NSI” in the same sentence (and yes, they mentioned about six other multi-product category manufacturers. As seen in New […]


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Supplier / Products
Atkore Considers Strategic Options
Kevin Coleman Posted On December 1, 2025

Market Update

Atkore, a manufacturer of electrical products for commercial, industrial, data center, telecommunications, and solar applications, announced its 4Q 2025 and full year 2025 results on November 20. Atkore sales continued to slide, with net sales down -5% year-over-year and net income […]


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Manufacturers  / Reps
Prysmian | Encore, Arlington Make Rep Changes
David Gordon Posted On December 1, 2025

New Territory Relationships Gen-Mark, Lachut Sales

Prysmian | Encore Wire and Arlington, both premier lines in their respective product categories, made rep changes affecting distributors and end-user customers in Ohio and western New York, respectively. Prysmian | Encore Wire Announces Gen-Mark as Industrial and Construction Sales […]


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Customer Segments  / Growth Strategies  / Industry Outlook  / Marketing  / Research Reports
2026 Housing Outlook & Electrical Opportunities
David Gordon Posted On November 21, 2025

2026 Housing Outlook - ElectricalTrends

While the electrical market is the poster-child for the phrase “every market is a local market”, it helps to have a macro frame of reference to guide you in what to look for. In the housing industry, there are two […]


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Channel Strategies  / Customer Segments  / Industry News  / More Insights  / Sales Channel
Home Depot / Lowe’s – Slowing Sales but Digital Gains
Kevin Coleman Posted On November 20, 2025

Home Depot Lowes Q3 2025

Lowe’s beat profit expectations, while Home Depot did not, and Lowe’s reported growth in comparable sales (sales of stores open at least 13 months) that outpaced that of Home Depot for a second straight quarter. Stepping back, the fact that both showed […]


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Associations  / Growth Strategies  / Industry Outlook  / Research Reports
Distributors! Take Advantage of the Electrification Opportunity!
David Gordon Posted On November 16, 2025

Electrification - An Electrical Channel Opportunity

Can you go through a day without hearing the word “datacenter” or “new industrial opportunity / facility?” And then, shortly thereafter you hear about future power needs. A few years ago, we heard how EV’s were going to drive electrification […]


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