It’s planning season and we’re engaging long-term distributor clients; new and prospective ones and a recurring theme is occurring … they are commenting on the lack of co-op marketing funds. Unfortunately, this isn’t a surprise as it has been a […]
Labor Day has come and gone which means the unofficial start of fall is upon us and that Q3 only has a couple of weeks left. It also means that it’s time for our Q3 Pulse of Lighting survey. Whether […]
Joint sales calls can be an effective partnering between a “manufacturer” and a distributor to generate demand from specifiers, end-users, and contractors. I put quotes around “manufacturer” as, most frequently, this is the local rep. But mention to a distributor […]
DeFazio Industries, a MidAtlantic independent manufacturer representative, announced that Amber Cashion joined the agency as an Inside Sales Representative. In her new role, Cashion is responsible for product lines such as AFC Cable Systems, Allied Tube & Conduit, Prysmian Group, […]
I was speaking with a manufacturer who was contemplating converting his direct sales force to a rep network. He was having difficulty replacing salespeople leaving his company either for retirement or other reasons (some of which were revealed in our […]
Espen Technology, a leading manufacturer of indoor, LED retrofit lighting products, has had a lighting retrofit project that utilizes Bluetooth controlled luminaries, recognized by the US Department of Energy Integrated Lighting Campaign. The project retrofitted over 10,000 LED fixtures and […]
NSI industries has grown significantly over the past few years. Since being acquired by Odyssey Investment Partners in 2019, the company has invested into acquisitions, people, infrastructure, resources and more. A key element is that the company now has three growth […]
AD announced today that Karen Baker, formerly of Horizon Solutions, will be the new President of its US Electrical division. Baker replaces David Kinsella who left AD earlier this summer and recently joined Hammond Power Solutions as their Chief Commercial […]
Copper, as every electrical distributor knows, is either a key component of sales (especially construction-oriented distributors) or a key component of many products. From a pricing viewpoint, if can be volatile. At times, as in the past few years, it […]
In the age of consolidation, it’s refreshing to find some companies with longevity (and hopefully some perpetuity!) And, while there is much that can be learned from a company’s history and the values that drive the company, it’s also nice […]
David Gordon
Channel Marketing Group
919-488-8635
