Everyone likes to talk about their successes, and I am no exception. The road to success, however, inevitably has some speed bumps, or what sales and management may call “failures.” Let me tell you about two of mine, but how […]
Everyone likes to talk about their successes, and I am no exception. The road to success, however, inevitably has some speed bumps, or what sales and management may call “failures.” Let me tell you about two of mine, but how […]
ElectricalTrends has opened our Q1 2021 Pulse of Lighting survey for your input. Our industry leading study, conducted quarterly for the past three years through the support of William Blair, helps distributors, manufacturers, reps and lighting agents gain aggregated insights […]
DISC, the electrical industry’s leading resource for electrical distribution market information, released its February DISC Flash report last week and it was a surprise … a significant acceleration is projected for the electrical industry. Channel Marketing Group, due to our […]
Over a 35-year career marketing in the electrical industry I have ran more than a few promotions. And here’s the dirty little secret – not every promotion I ran was successful. I’ve managed everything from hat promotions to large trip […]
Ever think that there could be commonalities between Home Depot and WESCO? Recently Home Depot and WESCO released their 2020 10-K’s and/or participated in an Investor Conference so ElectricalTrends decided it may be interesting to take a read through to […]
In an industry where profit is defined as pennies, adding pennies to the bottom line makes the difference between a net loss, an average year or being a top performer, the issues we raised earlier in the week that can […]
From a press releasse shared by LH Dottie … Since 1965 the L.H. Dottie Company has been providing industry leading solutions to the Electrical, Plumbing, HVAC, and Security & Low Voltage industries. They operate in a state-of-the-art distribution center and […]
The year has started with seemingly every manufacturer raising prices due to meta pricing. There is a myriad of reasons ranging from a strong residential market to COVID affecting mines and transportation; from production shortfalls to China’s consumption; from the […]
Need 4″ square boxes for a metal studs? Want to install them quickly and be able to ensure the necessary alignment? Topaz has your customers covered. Topaz continues to expand their line of steel boxes with the addition of 4” […]
Inventory and people are a distributors largest investment. Finding a way to improve the productivity of both is key to improved sales and net profitability. With rising inventory valuations due to commodity price increases and recognizing that the pandemic may […]


David Gordon
Channel Marketing Group
919-488-8635