There’s been “scuttle butt” conversation in the industry over the past few weeks regarding some manufacturers cutting rep commissions. Their premise is that they need to do this due to their price increases. While some of the conversations are what […]
Edith Clarke earned her master’s degree in Electrical Engineering from Massachusetts Institute of Technology (MIT) in 1919, but she was unable to find work in that field until 1923, when she became the first woman employed as an electrical engineer […]
Instinctively everyone knows why companies have websites – to generate sales by sharing information. Given this, it then begs the question of why more electrical distributors do not have websites that have product content on them and why are not […]
Topaz Lighting is pleased to introduce three new power and CCT selectable models of our best-selling Traditional Wall Packs. Designed to be an easy replacement for existing legacy HID fixtures, these customizable wall packs can take the place of up […]
September 29, 2021 The LightFair Design Pavilion will return for this year’s event featuring decorative lighting exhibits and a new design theater – dubbed as the “Designery” – showcasing daily Design Synergist presentations hosted by industry-leading lighting designers, architects, specifiers, […]
Over the past 18 months the electrical industry has learned the marketing reach of LinkedIn. Nowadays, manufacturers, distributors and manufacturer rep agencies regularly post product information on their LinkedIn profile, or its is shared on their company page, as individuals […]
California-based Helix Electric has selected the city of Goodyear – less than 20 miles from Phoenix – as the site of its new 112,000-sq.-ft. facility for manufacturing and fabricating components for the electrical construction market. According to the Arizona Commerce […]
Energy costs keep rising. Natural gas is approaching $5 and Goldman Sachs is projecting oil at $90 / barrel by the end of the year. And now we’re hearing about curbs on energy consumption in China (which could further exasperate […]
Recently I was at a meeting of several manufacturer reps and a couple commented that they were recently in meetings with manufacturers who shared some business analytics. They commented “business analytics is a waste.” It was a very “direct” remark […]
Espen Technology announced major performance improvements to its line of versatile commercial LED recessed downlights, for both retrofit and new construction applications. Espen has increased the downlight efficiency by up to 15% with some models achieving 90 lumens per watt. […]
David Gordon
Channel Marketing Group
919-488-8635
