Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Channel Strategies  / Customer Segments  / Distributors  / Growth Strategies  / Industry Consolidation  / Industry News  / More Insights  / Profitability  / Sales Channel
Industrial Distributors Have Report Q3 .. Electrical Industry Sales Leakage?
David Gordon Posted On November 2, 2018

Market Update

The past month has been earning season for publicly held companies which provides an opportunity to benchmark the electrical industry, perhaps identify some competitive insights and, hopefully, identify trends looking forward. We’ll start with industrial distributors. In the distributor environment, […]


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Branding  / Channel Strategies  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industrial Market  / Marketing  / More Insights
Distributors. Has Amazon Business Been Good for You?
David Gordon Posted On October 31, 2018


Conventional wisdom is that Amazon Business is not good for MRO and construction distributors.They are a technological behemoth that knows nothing about “our space” and are only successful because they can: throw money at the issue / opportunity have the […]


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Branding  / Channel Strategies  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industry News  / Manufacturers  / Marketing  / More Insights
Protecting Price and the Channel in an Online Marketplace World (Amazon)
David Gordon Posted On October 23, 2018


Amazon Business is talked about regularly within distribution industries in general and especially in the MRO space.  Barely a meeting goes by with a manufacturer where the topic of “what should we do regarding Amazon Business” is not asked as […]


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Associations  / Channel Strategies  / Customer Segments  / Distributors  / eBusiness  / Growth Strategies  / Industry Consolidation  / Marketing Groups  / More Insights  / Sales Channel
IMARK Group Expands, Broadens Platform
David Gordon Posted On October 17, 2018


Earlier this week IMARK joined forces with two plumbing-oriented groups to expand the organization. The electrical industry’s first, largest (by member count), and oldest, member-owned and member-governed marketing group merged with two of the largest (by member count) plumbing groups […]


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Advocacy  / Associations  / More Insights  / People in the News  / Reps
Hooper to Retire from NEMRA
David Gordon Posted On October 17, 2018


Fran Pollart, Managing Partner of Pollart Electrical Sales and incoming Chairman of NEMRA, now has a tough job. He’s charged with leading a search to replace Ken Hooper, President of NEMRA, who last week announced his retirement from NEMRA. NEMRA […]


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Channel Strategies  / Distributors  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights
Acuity Lights Up CYQ3; Shares 2019 Market Outlook
David Gordon Posted On October 14, 2018

Acuity Earnings Update

Acuity recently shared its Q3 sales and earnings performance and the highlight numbers were record fourth quarter and full-year results for net sales, net income, and diluted earnings per share albeit there were some interesting underlying concerns that shed light […]


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Associations  / Customer Segments  / Distributors  / Growth Strategies  / Industrial Market  / Industry Consolidation  / Manufacturers  / Marketing Groups  / More Insights  / Sales Channel
AD Expands Its Bearings & Power Transmission Division
David Gordon Posted On October 8, 2018


Last week AD expanded its Bearings and Power Transmission (B/PT) group through a merger with IDC-USA, a group that was focused on the bearings and power transmission industry. Tom Gale, our friend at MDM and a veteran of the industrial space, […]


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Jobs  / More Insights
Channel Marketing Group is Seeking a Digital Channel Marketing Specialist
David Gordon Posted On October 8, 2018


Channel Marketing Group is expanding. We are seeking a Digital Channel Marketing Specialist.  The role will be responsible for: Optimizing the impact of ElectricalTrends through site development, new content, new information deliverables and more. Supporting the enhancement of our corporate […]


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Manufacturers  / More Insights  / People in the News
General Cable Veteran Joins Atkore As SVP Sales – Electrical Raceway
David Gordon Posted On October 8, 2018


Atkore recently announced the appointment of Jay Lahman to Senior Vice President of Electrical Raceway Sales. He reports directly to Bill Waltz, President and Chief Executive Officer of Atkore. Mr. Lahman is responsible for developing strategic programs aligned with company goals that […]


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Customer Segments  / Distributors  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Research Reports
Q3 Lighting Market Continues Growth
David Gordon Posted On October 2, 2018


The Channel Marketing Group / William Blair Q3 2018 Pulse of Lighting Report shows that the lighting market continued its strong growth during the summer. Feedback from over 200 electrical distributors, manufacturers and manufacturer reps / lighting agents showed correlated […]


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