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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




More Insights  / Pricing  / Productivity  / Profitability
SPAs – Are We / They In Or Out of Control?
David Gordon Posted On September 5, 2019

SPAs

SPAs, special pricing agreements, were originally conceived to ensure the integrity of local market into stock, and “street” pricing while providing distributors and manufacturers with a targeted sales pricing tool to deploy on an account-specific basis.  The definition of “account-specific” […]


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Channel Strategies  / Customer Segments  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industrial Market  / Logistics  / More Insights  / Profitability  / Sales Channel  / Technology
FedEx to Live without Amazon. Lessons for Distributors
David Gordon Posted On September 3, 2019


Last month FedEx announced that they won’t renew a ground-delivery deal they had with Amazon to provide small-package ground deliveries.  This follows FedEx’s announcement that it wouldn’t renew Amazon’s FedEx Express contract which Amazon used to transport packages by air. […]


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Branding  / Marketing  / More Insights
Football Fever
David Gordon Posted On August 27, 2019


In the words of Hank Williams, “are you ready for some football?! The season for the most watched sport in America started this weekend with Miami vs Florida and will continue until early February.  Whether peewee, high school, college or […]


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Channel Strategies  / Customer Segments  / Growth Strategies  / Industry News  / More Insights  / Sales Channel  / Supplier / Products
Are you going to be smart in the residential market?
David Gordon Posted On August 23, 2019


The residential market is considered to be about 10-12% of the overall electrical market and about 20% of the overall contractor market, nationally, but, the residential market has a much greater impact on the overall market. The “light” commercial infrastructure […]


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Distributors  / Growth Strategies  / Industry Consolidation  / Manufacturers  / More Insights  / Profitability
The Acquisition Market is Heating Up
David Gordon Posted On August 20, 2019


Over the past month or so we’ve seen a number of intriguing acquisitions occur in the electrical industry.  Types that could have further reaching implications. Why Sell And there seemed to be some trends relating to Succession planning Generational issues […]


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Associations  / eBusiness  / Logistics  / More Insights  / Productivity  / Profitability  / Technology
Sneak Peek at the New IDEA Connector Platform
David Gordon Posted On August 14, 2019


IDEA, founded about 25 years ago in a joint venture by NAED and NEMA, with the primary objective of being helping manufacturers and distributors improve product data-driven transactions and processes via development of a central repository of product data, is […]


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Associations  / Awards  / Marketing  / More Insights
Insights from 2019 NAED Adventure
David Gordon Posted On August 14, 2019


Earlier this month NAED held its marketing conference, AdVenture, in Nashville. According to reports, there were 100-110 attendees representing 20-25 manufacturers and 30-35 distributors. The TED Best of the Best awards were also presented, which presumably helps attendance. One of […]


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Contractors  / Distributors  / Industrial Market  / Industry News  / Marketing Groups  / More Insights
WESCO, Rexel and AD Q2 2019 Performance Update
David Gordon Posted On August 5, 2019


WESCO, Rexel and AD recently shared their Q2 performance and, while they all reported growth, the market appears uneven with Rexel reporting strong performance in the US and WESCO and AD sharing low single digit growth.  WESCO and AD highlight […]


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Industry Consolidation  / Manufacturers  / More Insights  / Reps  / Sales Channel
The Rep Alignment Dilemma
David Gordon Posted On July 31, 2019


The rep alignment dilemma … whom to align with to generate sales? End-users? National chains? Independent supportive distributors? Any distributor who will support the manufacturer? The manufacturer? But, the bottom line becomes, what will generate sales to meet manufacturer expectations? […]


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Industrial Market  / Industry News  / Manufacturers  / More Insights
ABB … Plodding Along
David Gordon Posted On July 31, 2019


ABB’ globally, seems to be “plodding” along.  In this article analyzing the company from an investment viewpoint, the analyst compares ABB’s quarterly report versus some competitors and, for the most part, competitors prevail.  He does say that ABB has the […]


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    Channel Marketing Group
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