Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Branding  / Channel Strategies  / Contractors  / Customer Segments  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industry News  / Manufacturers  / Marketing  / More Insights  / Research Reports  / Sales Channel  / Technology
State of eCommerce According to Electrical Contractors & Buyers
David Gordon Posted On February 21, 2018


According to a recent study conducted by Channel Marketing Group titled “State of eCommerce, Electrical Contractor & End-User Insights”, electrical buyers are accelerating their usage of online tools for product research, downloading of spec sheets, seeking pricing and checking inventory.  […]


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Customer Segments  / eBusiness  / eMarketing  / Industry News  / More Insights  / Research Reports
2018 State of eCommerce Electrical Contractor & Buyer Insights
David Gordon Posted On February 21, 2018


Recently Channel Marketing Group survey electrical contractors and electrical buyers within industrial and institutions to gain insight into their eCommerce and online usage. The study was done with support of selected distributors and manufacturers and Electrical Wholesaling. Over 1300 individuals […]


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Industry Consolidation  / Manufacturers  / More Insights
GE Continues Sell Off … GE Lighting No Longer Global
David Gordon Posted On February 19, 2018


GE has been in the news for many of the wrong reasons over the past couple of years and it looks like it will continue to be for the next few years as it begins its dismantling.  The first to […]


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More Insights  / People in the News
Obetz Joins NSi
David Gordon Posted On February 19, 2018


  NSi Industries recently hired Jason Obetz as the Eastern Regional Vice-President of Sales. Obetz comes to NSi Industries with over 20 years of experience in electrical sales. Obetz started his business career with Burndy and later worked for NB […]


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More Insights  / People in the News
Liteline Expands Sales Management with O’Sullivan
David Gordon Posted On February 19, 2018


Liteline Corporation, one of Canada’s leading residential and commercial lighting manufacturers offering more than 650 product lines for residential and commercial applications in the US and Canada, is expanding its US sales presence, introducing Brian O’Sullivan as its new Regional Sales Manager […]


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More Insights  / People in the News
Orbit hires Gelotti as Regional Manager
David Gordon Posted On February 19, 2018


Orbit Industries announced that Mike Gelotti has joined the manufacturer as South Central (west) and Eastern (north) Regional Sales Manager. He will be responsible for driving Orbit Industries’ sales strategies and accelerating market growth by identifying market trends and supporting […]


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Distributors  / Industry News  / More Insights
Rexel US … Decent 2017 Performance, Hurt by GE; Committed to Platt Strategy
David Gordon Posted On February 15, 2018


Rexel reported its 2017 and Q4 performance earlier this week. Overall they achieved good top line growth as well as strong margins at 24.5% resulting in strong 4.7% EBITDA … worldwide.  We’ll focus more on how they did in North […]


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Jobs  / More Insights
North Central Regional Sales Manager – Shat-R-Shield – FILLED
David Gordon Posted On February 15, 2018


Shat-R-Shield, the market leader in safety coated lamps and LED lighting, is hiring a North Central Regional Sales Manager.  The role covers ND, SD, NE, KS, MO, IA, MN, WI, and IL. The primary purpose of this position is to manage […]


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Customer Segments  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Supplier / Products
Lighting News: Cree, Philips, Hubbell Lighting, Eaton Lighting
David Gordon Posted On February 13, 2018


Along with earnings updates, the last couple of weeks have brought lighting news from Cree, Philips, Hubbell Lighting and Eaton Lighting.  Their recent announcements shed light on where the “Big 7” (Acuity, Eaton Lighting Solutions, Hubbell Lighting, Philips Lighting, Current […]


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More Insights  / People in the News
Border Plans for Growth and Tomorrow
David Gordon Posted On February 13, 2018


From Border States: Last week Border States Electric (BSE) announced David White, Executive Vice President, will be promoted to President of BSE on April 1, 2018. White has 28 years in the electrical wholesale distribution industry (17 years with Shealy […]


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