Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industry News  / Logistics  / Manufacturers  / Marketing  / More Insights  / Pricing  / Productivity  / Profitability  / Technology
Does it feel like we’re heading into a recession …
David Gordon Posted On May 14, 2019


Or are we talking ourselves into a recession? Since the fall and the beginning of planning season there have been some economists who have been warning of a second half 2019 slowdown leading to a 2020 recession. Their prognostications were […]


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Branding  / eMarketing  / Marketing  / More Insights  / Productivity  / Technology
Embracing Digital Connections…Texting
David Gordon Posted On May 14, 2019


Yes, we’ve all seen it and most of us have done it…multi-tasking by listening and texting, reading and texting, sending a quick text to touch base or share a piece of information and more. While many thought “texting is for […]


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Associations  / Channel Strategies  / Distributors  / Growth Strategies  / Industry Consolidation  / Industry News  / Manufacturers  / More Insights
NAED 2019 National … Optimistic Outlook
David Gordon Posted On May 13, 2019


Last week’s NAED 2019 National Meeting culminated the 2019 NAED meeting season and, according to many, “thankfully”.  While San Francisco is a nice city and may have contributed to some of the attendance, for many, the trek to the West […]


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More Insights  / Sales Channel  / Training
Questionable Meetings. Are you willing to ask uncomfortable questions?
David Gordon Posted On May 2, 2019


With the NAED meeting season coming to an end this weekend and distributors finally done with their planning sessions with manufacturers (more meetings), the issue of the quality of the meetings defined as “probing questions / value of the meeting […]


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Channel Strategies  / Contractors  / Customer Segments  / Distributors  / Growth Strategies  / Industrial Market  / Industry News  / Marketing Groups  / More Insights  / Sales Channel
Electrical Distributor Q1 2019 Performance. See Who Grew
David Gordon Posted On May 2, 2019


It’s earning season so time to answer the question of “how did publicly held companies who focus on the electrical market perform during Q1?” Which then leads to the other question of “is this representative of the industry or a […]


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Industrial Market  / Industry News  / Manufacturers  / More Insights
Eaton, Hubbell and Encore Share Performance
David Gordon Posted On May 2, 2019


Let’s take a look at some of the recent quarterly calls from manufacturers in the electrical space to see if there are any trends … Eaton From their analyst call, and we’ll focus on their electrical information rather than the […]


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Associations  / Logistics  / Manufacturers  / More Insights  / Productivity  / Reps  / Sales Channel
NEMRA POS Gains Support
David Gordon Posted On April 30, 2019


A few years ago, NEMRA identified that a major issue for its members was ensuring that they were compensated appropriately. While manufacturers endeavored to pay their reps, and typically did according to their contractual agreements, the reality is that the […]


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Customer Service  / Industrial Market  / Industry News  / Manufacturers  / More Insights
nVent Reports. Flat to Low Single Digit Market?
David Gordon Posted On April 25, 2019

nVent Earnings

nVent shared its 2019 Q1 earnings report and, while positive, seemed to be underwhelming or perhaps a harbinger of the industry’s performance in Q1. nVent encompasses the businesses of Erico, Hoffman and there is a Thermal Management business. From their […]


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Advocacy  / Branding  / Distributors  / Manufacturers  / More Insights  / Sales Channel  / Supplier / Products
Distribution Behind Current, powered by GE’s, Story
David Gordon Posted On April 25, 2019


Current, powered by GE has been in the news lately as the company begins it’s next chapter of growth. Officially called “Current, powered by GE”, Current is now owned by private equity firm American Industrial Partners, which closed on its […]


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Branding  / Channel Strategies  / Customer Segments  / Distributors  / eMarketing  / Growth Strategies  / Industry News  / Marketing  / More Insights
Slow Growth in Industrial MRO … Grainger Reports
David Gordon Posted On April 23, 2019

Market Results

The industrial MRO market appears to have slowed its rate of growth as evidenced by Grainger’s 2019 first quarter report. While Grainger is much more than electrical products, products commonly associated with the electrical industry (electrical, lighting, motors) represent 9% […]


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