Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Associations  / Customer Service  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Manufacturers  / More Insights  / Reps  / Sales Channel
NEMRA … Providing a Venue to Enhance Agency Performance
David Gordon Posted On January 29, 2019


Next week represents the coming together of over 2000 people who are responsible for selling electrical material through the channel … the 2019 NEMRA Annual Meeting.   Widely regarded as one of the best meetings of the year, manufacturers will recognize […]


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Associations  / Customer Segments  / Distributors  / eBusiness  / eMarketing  / Industry Consolidation  / Industry News  / Manufacturers  / More Insights  / Reps  / Sales Channel
Well Attended NAED Western
David Gordon Posted On January 25, 2019


This week’s NAED Western was a very active event with surprisingly a good amount of optimism by distributors and manufacturers.  The event was well attended with 775 registrants, which makes the Western conference the largest NAED event.  Interestingly there were […]


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Channel Strategies  / Distributors  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Sales Channel
Acuity Shares Fall 2019 Performance
David Gordon Posted On January 17, 2019

Earnings Reports

Last week Acuity shared their FY 2019 Q1, fall 2018, performance. From a macro sales viewpoint, Acuity’s sales performance was good with a net sales increase of 11%, outperforming our Q4 Pulse of Lighting overall market projections (which are strictly […]


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More Insights  / People in the News
Mittel to Lead Schaedler Yesco
David Gordon Posted On January 16, 2019


Schaedler Yesco Distribution, Inc. is proud to announce the appointment of Farrah Mittel as President of the company. Mittel has been with Schaedler Yesco for over 12 years and most recently served as Regional Vice President of its East region. […]


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Branding  / Channel Strategies  / Customer Segments  / Distributors  / eBusiness  / Growth Strategies  / Industrial Market  / More Insights  / Productivity  / Purchasing  / Reps  / Sales Channel  / Technology
A changing MRO environment?
David Gordon Posted On January 14, 2019


Recently I participated in a networking group that included a number of MRO buyers. The subject was trends in the MRO space. Granted many of the attendees were larger MRO buyers, but the feedback indicated a change in buyer purchasing […]


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More Insights  / People in the News
Evans Joins Border States as VP Sales & Marketing – Construction
David Gordon Posted On January 14, 2019


Ryan Evans has been named Vice President of Sales and Marketing – Construction at Border States Electric (BSE). Evans is responsible for growing the construction market and developing strategies and initiatives to meet customer business challenges. Evans spent the last […]


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Channel Strategies  / Distributors  / Growth Strategies  / Industry News  / Manufacturers  / More Insights  / Reps  / Sales Channel  / Training
Developing Your Team Through Channel Dynamic Sharing
David Gordon Posted On January 9, 2019


Last week we shared thoughts on 10 channel dynamics that are impacting, and will have a greater influence in 2019.  To reiterate, these dynamics are: Whose brand is valuable? Size matters Manufacturers support channels, but you? Products or Customers? What […]


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Distributors  / Growth Strategies  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Research Reports  / Supplier / Products
Q4 Pulse of Lighting Report & 2019 Outlook
David Gordon Posted On January 3, 2019


Just before the holidays we launched our Q4 Pulse of Lighting survey to gain industry insights about market performance during Q4.  We had over 200 distributor, manufacturer and sales agents respond. And as most know, the market was “eventful” in […]


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More Insights  / People in the News
Ziolo Becomes President of Egret Consulting Group
David Gordon Posted On January 3, 2019


Effective January 1, 2019, Brooke Ziolo of Egret Consulting Group, will be President of Egret Consulting Group. Brooke joined the Egret organization in 2008 as an Executive Recruiter and was named a Partner in 2013. Through Brooke’s recruiting success, she […]


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Channel Strategies  / eBusiness  / eMarketing  / Growth Strategies  / Industry News  / Manufacturers  / Marketing  / More Insights  / Productivity  / Profitability  / Sales Channel  / Technology
10 Channel Dynamics as Turning the Page into 2019
David Gordon Posted On January 1, 2019


As we turn the page into 2019, welcome to new opportunities, new challenges, new initiatives and perhaps some new ways of doing business / serving your customers to ensure a record 2019 … whatever your goals may be. While we […]


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