Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Channel Strategies  / Growth Strategies  / Industry Consolidation  / More Insights  / Reps  / Sales Channel
Growing Reps … JD Martin, The Schell Company and 4 Models
David Gordon Posted On June 20, 2018


Recently two well-known rep agencies in the Gulf Coast area, JD Martin and The Schell Company, “merged”.  JD Martin Co, has locations in Houston, Dallas, San Antonio and Oklahoma City and didn’t change.  The Schell Company changed its name to Schell Martin […]


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Advocacy  / Channel Strategies  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industry News  / Manufacturers  / Marketing  / More Insights  / Sales Channel  / Technology
ElectricalTrends Sponsors B2B Next Conference – Premier B2B eCommerce Conference
David Gordon Posted On June 20, 2018


ElectricalTrends, a service of Channel Marketing Group, is pleased to announce that we will be a co-sponsor of the B2B Next conference this September in Chicago. This conference is different than many of the eCommerce conferences that are marketed to […]


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eMarketing  / Growth Strategies  / Marketing  / More Insights  / People in the News  / Technology
Independent Electric Supply Hires Digital Marketing Specialist
David Gordon Posted On June 20, 2018


Independent Electric Supply, www.iesbuy.com, is pleased to announce the addition of Taylor Troy as Digital Marketing Specialist. Taylor has a Bachelor of Fine Arts degree in Graphic Design. In her new role, Taylor will be responsible for IES online presence and its […]


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Channel Strategies  / Marketing Groups  / More Insights
Challenging Convention, Embracing Disruption. Tomorrow’s Marketing Groups?
David Gordon Posted On June 18, 2018


Last month the recurring theme at the NAED National was disruption.  And one of the sessions’ speakers posed the question to consider of “what if?” Earlier this month I presented at a conference of marketing / buying groups. And over […]


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Advocacy  / Industry News  / More Insights  / Research Reports
43 Articles and Counting
David Gordon Posted On June 14, 2018


As a consultant it helps to have a partner who helps you gain visibility.  Over the years I’ve been blessed to develop a relationship with Jim Lucy and Electrical Wholesaling magazine as have written a number of articles for EW. […]


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Industry News  / Lighting  / Lighting2  / More Insights  / Research Reports
Q2 Pulse of Lighting Market Survey
David Gordon Posted On June 10, 2018

Survey

Much has gone on in the lighting segment of the industry since our Q1 Pulse of Lighting Market Survey.  We’ve had: LightFair with its new product introductions, focus on controls and IoT and the continued entry of off-shore brands for […]


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More Insights  / People in the News
Woolridge Joins DiversiTech as GM Morris Products
David Gordon Posted On June 10, 2018


DiversiTech Corp., a leading manufacturer of installation, repair, and maintenance materials, components and supplies for the HVAC and electrical markets, announced today the appointment of Tom Wooldridge as general manager of the company’s Morris Products business unit. Wooldridge will be […]


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Advocacy  / Associations  / Manufacturers  / More Insights  / Reps
IMARK Supports NEMRA POS / POT Initiative
David Gordon Posted On June 6, 2018


NEMRA’s POS reporting initiative received significant distribution support last month when IMARK Group’s board of directors endorsed support for the standards, hence taking a leadership position in the importance of manufacturer reps. The Board motion encourages IMARK members to review […]


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Channel Strategies  / eBusiness  / eMarketing  / Growth Strategies  / Industry News  / Marketing  / More Insights  / Sales Channel  / Technology
Revenue Generation, Content Key Takeaways from B2B Online Conference
David Gordon Posted On May 30, 2018


eCommerce continues to be a heavily discussed issue within the electrical industry with distributors, in aggregate, investing millions of dollars and manufacturers redesigning sites, investing to build, manage and enhance product content and considering the alternative channels that eCommerce is […]


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Jobs  / More Insights
Satco Seeking Southern CA and Western Canada Regional Managers
David Gordon Posted On May 30, 2018


Satco,a leading lighting manufacturer, is seeking two regional sales managers. One role is for a Southern California regional manager to cover Southern CA, Arizona and New Mexico.  The other role is for a Western Canada regional sales manager. Satco goes […]


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