Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Distributors  / Growth Strategies  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Research Reports  / Supplier / Products
Q4 Pulse of Lighting Report & 2019 Outlook
David Gordon Posted On January 3, 2019


Just before the holidays we launched our Q4 Pulse of Lighting survey to gain industry insights about market performance during Q4.  We had over 200 distributor, manufacturer and sales agents respond. And as most know, the market was “eventful” in […]


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More Insights  / People in the News
Ziolo Becomes President of Egret Consulting Group
David Gordon Posted On January 3, 2019


Effective January 1, 2019, Brooke Ziolo of Egret Consulting Group, will be President of Egret Consulting Group. Brooke joined the Egret organization in 2008 as an Executive Recruiter and was named a Partner in 2013. Through Brooke’s recruiting success, she […]


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Channel Strategies  / eBusiness  / eMarketing  / Growth Strategies  / Industry News  / Manufacturers  / Marketing  / More Insights  / Productivity  / Profitability  / Sales Channel  / Technology
10 Channel Dynamics as Turning the Page into 2019
David Gordon Posted On January 1, 2019


As we turn the page into 2019, welcome to new opportunities, new challenges, new initiatives and perhaps some new ways of doing business / serving your customers to ensure a record 2019 … whatever your goals may be. While we […]


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Distributors  / Manufacturers  / More Insights
2018 Top 10 & End of Year Observations
David Gordon Posted On December 26, 2018

Top 10 and Acquisitions

As we close the year it’s time to look back and reflect a little as we get ready to turn the page to new and exciting endeavors to support clients. This past year ElectricalTrends has received almost 100,000 pageviews from […]


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Channel Strategies  / Customer Segments  / Distributors  / Growth Strategies  / Industrial Market  / Industry Consolidation  / Industry News  / Manufacturers  / More Insights  / Reps
Using M&A to Change Paradigms
David Gordon Posted On December 18, 2018


Every year there is much talk about M&A (mergers and acquisitions). Some companies forecast it into their budget. For some it is part of their culture to always be seeking opportunities. Some it is a new growth venture. But each […]


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Branding  / Customer Service  / Marketing  / More Insights
What do your customers value the most from you?
David Gordon Posted On December 16, 2018


Lately I’ve been thinking about “value”.  Not necessarily from a financial / pricing / cost viewpoint but from a “what does your customer value THE MOST from you?” You may ask why I’m thinking about this? It relates to customer […]


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Advocacy  / Awards  / More Insights  / People in the News  / Reps
Biben Promotes Two, Becomes PECO Trade Ally
David Gordon Posted On December 16, 2018


Biben Sales, a leading manufacturer rep serving southern NJ, eastern PA, Delaware, Maryland and the District of Columbia, announced the promotion of: Tracy Niedrowski as its Manager of Lighting/Energy where her responsibilities are to work with distribution further developing its […]


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Awards  / Channel Strategies  / Customer Segments  / Distributors  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Pricing  / Profitability  / Sales Channel  / Supplier / Products
Selling Direct … A Growing Lighting Trend
David Gordon Posted On December 6, 2018


Our Q4 Pulse of Lighting survey is currently open and while perusing some of the feedback regarding market trends, one of the dynamics that was repeatedly mentioned was lighting manufacturers selling direct. In fact it was mentioned that it is […]


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More Insights  / People in the News
Houston Industry Icon Joins Lonestar BOD
David Gordon Posted On December 6, 2018


Lonestar Electric Supply recently welcomed Joe Jones to its Board of Directors. Mr. Jones stated, “Lonestar Electric is a good company filled with good people. They’re an independent distributor, which I like, because I was one as well. They’ve been very successful. I […]


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Distributors  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Research Reports
Q4 Lighting Happenings and Pulse of Lighting Survey
David Gordon Posted On December 5, 2018

Q3 2020 Pulse of Lighting Report

As we come to the end of the year, the lighting market, from an activity standpoint, continues to remain strong in most markets.  Perhaps due to concern about future tariff-driven price increases, perhaps from benefits due to tax inducements, perhaps […]


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