Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Channel Strategies  / Customer Segments  / Distributors  / Growth Strategies  / Lighting  / Lighting2  / Marketing  / More Insights  / Reps  / Sales Channel
Acuity Controls the Tiers
David Gordon Posted On November 8, 2017


Many distributors know that Acuity has touted its four tier approach to the market.  The first two tiers have essentially been the traditional offering of electrical distributors but there has been some mystique to tiers three and four  via its […]


Continue Reading
0
0

Industrial Market  / Industry News  / Manufacturers  / More Insights  / Pricing
Infrastructure Earnings: ABB, Encore, Littelfuse, Eaton
David Gordon Posted On November 8, 2017

Market Update

Earnings season continued and since we’ve covered lighting, switchgear but only a couple of infrastructure companies, we thought we’d touch on a few more: ABB (T&B) From the earnings call with a focus on ABB Electrification, T&B and the US […]


Continue Reading
0
0

Channel Strategies  / Contractors  / Customer Segments  / Distributors  / Growth Strategies  / Industry Consolidation  / Industry News  / More Insights
Q3 Distributor Insights: AD, Graybar, Rexel and WESCO
David Gordon Posted On November 5, 2017

Market Update

Electrical distributors have few ways to benchmark their performance versus competition other than talking to peers.  AD’s increased transparency provides some insight into the performance of a group of independent distributors, Graybar shares some high level insights that sometimes can […]


Continue Reading
1
0

More Insights  / People in the News
Milbank Promotes Lager to Regional Dir Sales, Hires Pizarro for Marketing
David Gordon Posted On November 2, 2017

Milbank

Milbank Manufacturing has promoted Stacey Lager to Regional Director of Sales. Over her past three years as a regional sales manager with Milbank, Lager has grown sales and brand recognition in her western region territory. In her new role, Lager will oversee the […]


Continue Reading
0
0

Customer Segments  / Distributors  / Industrial Market  / Industry Consolidation  / Industry News  / More Insights
Quarterly Updates and News in the Distribution Equipment / Controls Space
David Gordon Posted On November 2, 2017


As earning season continues we continue to review analyst calls.  Some interesting, some blase, but …  And this time we have input from the distribution equipment / controls space – Schneider Electric, Eaton and news from Emerson. Emerson The blockbuster […]


Continue Reading
1
0

Branding  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Renewables
A Changed Lighting World … Who Are They?
David Gordon Posted On October 29, 2017


The lighting industry has dramatically changed over the past 5 years.  Name brand companies, who have been and in most cases still are, have lost overall share to companies that are “unfamiliar” to many.  Distributors now comment that their lighting […]


Continue Reading
5
0

Industrial Market  / Industry News  / Manufacturers  / More Insights
Hubbell and Pentair: Slow Growth Led by Industrial; Hubbell shares 2018
David Gordon Posted On October 25, 2017


Hubbell and Pentair (Hoffman / Erico) released their Q3 earnings reports this week.  Overall they show slow growth with most of that growth non-resi and leaning towards industrial.  Hubbell’s performance appears to be somewhat constrained due to Hubbell Lighting whereas […]


Continue Reading
1
0

Distributors  / eMarketing  / Growth Strategies  / Industrial Market  / Industry News  / Manufacturers  / Marketing  / More Insights  / Technology
Grainger Turning a Corner?
David Gordon Posted On October 19, 2017


Continuing our Q3 earnings observations, next up is Grainger which is a traditionally a good barometer for the industrial MRO space and lately has been a case study in value proposition, price and fear of Amazon Business. From the earnings […]


Continue Reading
0
0

Channel Strategies  / Lighting  / Lighting2  / Manufacturers  / More Insights
Cree at a Directional Crossroads?
David Gordon Posted On October 19, 2017

Market Update

We’re into earnings season again and time to selectively review transcripts from companies.  First up is Cree where we’ll focus on the feedback they provided regarding their lighting business. As many know, Cree recently hired a new CEO who has […]


Continue Reading
0
0

Advocacy  / More Insights
Focusing on People in Need with Disaster Relief
David Gordon Posted On October 19, 2017


At last month’s AD meeting (our observations here) Bill Weisberg announced the launch of the AD Disaster Relief Foundation.  While the timing was serendipitous given the recent tragedies in Houston, Florida, the Virgin Islands, the Caribbean, Puerto Rico, Mexico and […]


Continue Reading
1
0