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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Industry Consolidation  / Manufacturers  / More Insights
Intermatic Sold
David Gordon Posted On April 24, 2025

Electrical Acquisitions

The Intermatic deal is done. It has been rumored for months that Intermatic was being sold. Strategic buyers and private equity firms were mentioned as expressing interest and reviewing “the book” throughout the fall (and some mentioned even last summer.) […]


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eBusiness  / eCommerce  / eMarketing  / More Insights  / Productivity
Achieving Digital Maturity as an Electrical Distributor
David Gordon Posted On April 24, 2025

Turn Digital Into Green

Business is running faster. Customers expect information faster and for it to be more accessible. Accuracy is paramount. This is what digital maturity is all about. It’s a different world than it was pre-Covid. As we get further from Covid […]


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Jobs  / More Insights
AD, HellermannTyton Are Hiring
David Gordon Posted On April 24, 2025

Hiring

There are a few high-profile roles available in the electrical distribution industry. AD and HellermannTyton are hiring. AD Seeks SVP Supplier Relations Steve Guidry’s recent appointment as the EVP Sales and Marketing at McNaughton-McKay is creating the opportunity for AD […]


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Advocacy  / Associations  / Industry News  / Industry Outlook  / Manufacturers  / More Insights
Southwire Comments on EO 14220 Relating to Copper Imports
David Gordon Posted On April 16, 2025

Copper

Since President Trump signed Executive Order 14220 on February 25th titled “Addressing the Threat to National Security from Imports of Copper” the price of copper … On 2/25/25 was $4.4860 On 3/3/205 was $4.5765 On 3/19/25 was $5.0760 On 3/26/25 […]


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Associations  / Distributors  / Growth Strategies  / Industry Outlook  / More Insights  / Training
Channel Marketing Group Partners with NAW/MDM SHIFT
David Gordon Posted On April 14, 2025

NAW MDM SHIFT

Channel Marketing Group is pleased to partner with NAW and MDM on the upcoming MDM Shift conference, scheduled for May 13-15, 2025. I’ve known Tom Gale and MDM since I was at IMARK. MDM has been the preeminent publication sharing […]


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eBusiness  / eCommerce  / More Insights  / Sales Channel  / Technology
7 Reasons to Choose This eCommerce Company
David Gordon Posted On April 14, 2025

eCommerce - Brilliant Brilliance BigCommerce

Over the past few weeks, I’ve been observing the quarterly reports and other communiques by distributors in a number of industries – Sonepar, Rexel, Watsco, Fastenal, Grainger, Ferguson and similar – and there has been a recurring trend … growth […]


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Contractors  / Distributors  / Industry Consolidation  / Industry News  / More Insights  / People in the News  / Reps
People, Products, and Companies … Changes in the Marketplace
David Gordon Posted On April 9, 2025

Steven Guidry

Q2 started with some personnel announcements and an acquisition announcement so we wrapped up Q1 with an overview of People, Products, and Companies. People McNaughton-McKay In a move that surprised many, McNaughton-McKay announced that Steve Guidry is now the new […]


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Industry Outlook  / Lighting  / Manufacturers  / Research Reports
Q1 Pulse of Lighting Market Slow, Uncertain. Acuity Steady
David Gordon Posted On April 7, 2025

Q4 2024 Pulse of Lighting Survey

Given feedback from our Q1 Pulse of Lighting Report and Acuity’s Q2 earnings report, we can say with confidence, “the lighting market was flat last quarter with business slowing as the quarter progressed.” The quarter was initially hit with weather […]


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eBusiness  / More Insights  / Productivity  / Profitability  / Technology
Human-in-the-Loop AI Strategy
David Gordon Posted On April 6, 2025

Human Augmented AI

If we’re to believe, AI is going to solve all our problems! It’s going to manage the sales organization, handle quoting, respond to customer service calls, make product recommendations, manage inventory, recommend and adjust pricing, analyze the business, simplify marketing, […]


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Contractors  / Customer Segments  / Growth Strategies  / Lighting  / More Insights  / Reps  / Sales Channel
Acuity, Delta Seek to Broaden Controls Market
David Gordon Posted On March 26, 2025

Expanding Lighting Controls Opportunities

When lighting companies show up at AHR to exhibit and talk about lighting controls, as well as hold educational sessions / press briefings, you know the lighting market is changing. This is what Acuity / QSC and Delta Intelligent Building […]


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