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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




More Insights  / Pricing  / Profitability
Get an OSSPA Report to Collect Your Other Profit!
David Gordon Posted On January 18, 2016


DSO Reports Virtually all managers and owners are aware of when orders are booked/placed and when extended credit has exceeded the company’s normal credit terms. These reports are affectionately known as a Daily Sales Outstanding report and can be for a Branch, Region […]


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More Insights  / Research Reports
Industrial Gloves Market Expected to Reach $9.7B
David Gordon Posted On December 28, 2015


Why industrial gloves for electrical distributors? Diversification.  We’re seeing distributors diversify into other segments (i.e. industrial supplies) as well as taking existing products that they offer (i.e. gloves) and developing, or re-positioning, a product category for safety. It’s an effort […]


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Customer Segments  / Distributors  / Industrial Market  / Industry Consolidation  / Industry News  / More Insights  / Pricing
WESCO Delivered … 2016 Projections
David Gordon Posted On December 15, 2015

WESCO earnings

WESCO delivered its 2016 projections on Tuesday, providing some insight into how 2015 is finishing and what they foresee for 2016.  The company issue a press release, a report that is available on WESCO’s website and held an analyst call. […]


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Distributors  / Manufacturers  / More Insights  / Sales Channel
What is a partner?
David Gordon Posted On December 13, 2015


As you may recall, one of the observations from the NAED Eastern was discussions about “partners” and “partnerships”. During the meeting the term ‘partner’ was used frequently by manufacturers, a little less by distributors.  Glenn Goedecke’s general session referenced partnerships […]


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Channel Strategies  / eBusiness  / eMarketing  / Growth Strategies  / Marketing Groups  / More Insights  / Sales Channel  / Technology
2016 eCommerce Goals, Electrical Initiatives
David Gordon Posted On December 13, 2015


Interesting article here from Internet Retailer regarding eCommerce goals for 2016 and written by Forrester Research. With the emergence of many electrical ecommerce initiatives for distributors, much bears watching. The following could be of interest for those invested, investing or considering investing […]


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Channel Strategies  / Growth Strategies  / Lighting  / Lighting2  / Marketing  / More Insights
Are you ready to sell LEDs differently?
David Gordon Posted On December 7, 2015


The term LEDs is synonymous with energy savings. They typical distributor either promotes LEDs as an energy savings initiative or quotes lighting projects that specify LEDs as the light / lamp source. There is nothing wrong with either but, as […]


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Channel Strategies  / eBusiness  / Growth Strategies  / Logistics  / More Insights  / Productivity  / Sales Channel  / Technology
Learning from Amazon and Generating Ideas
David Gordon Posted On December 6, 2015


Over the past couple of years there has been a number of initiatives, as well as much time and money invested, into ecommerce. While essentially everyone feels that this is an essential service to offer for longer-term growth (or survival), […]


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Contractors  / Customer Segments  / eMarketing  / Industrial Market  / Industry News  / Lighting  / Lighting2  / Marketing  / More Insights
LED, Construction and Industrial 2016 Planning Inputs
David Gordon Posted On November 23, 2015


As you’re planning your 2016 initiatives, we thought we’d share some LED, construction and industrial information we’ve seen that could impact 2016 revenue planning or opportunity focus: Our friend Bill Attardi from EnergyWatchNews directed us to this article, Top 10 […]


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Branding  / Channel Strategies  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Marketing  / More Insights  / Sales Channel
Marketing ideas to drive recency, frequency and leads in 2016
David Gordon Posted On November 19, 2015


It’s that time of year when distributors are either beginning, in the midst of or completing their their 2016 marketing plans. Sometimes promotional initiatives are inserted as “generic” with details left for later, sometimes the team has a brainstorm and scopes […]


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Associations  / Channel Strategies  / Customer Segments  / Customer Service  / eBusiness  / eMarketing  / Industrial Market  / Industry News  / Lighting  / Lighting2  / More Insights  / Pricing  / Profitability
NAED 2016 Eastern … Orlando
David Gordon Posted On November 15, 2015


Last week’s NAED epitomized much of the change that the industry is experiencing. Attendance, per NAED’s registration list, was 585 registrants (although some did not attend but did not cancel).  The continuing result of consolidation? Companies scaling back expenses due to […]


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    Channel Marketing Group
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