Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Branding  / eBusiness  / eMarketing  / Marketing  / More Insights  / Technology
Getting Found Online…Site Optimization (SEO)
David Gordon Posted On July 10, 2016


Do you know if your website, including eCommerce engine is optimized? Is your company an SEO master? Whoever said “build it and they will come” never developed a website.  Making the investment in a website (and eCommerce) is, as they […]


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Customer Segments  / Distributors  / Growth Strategies  / Industry Consolidation  / More Insights
A Shot in the Arm
David Gordon Posted On July 7, 2016


Earlier this year Codale Electric, a Sonepar operating company, acquired Grove Madsen.  Two months later Codale and Grove Madsen have big growth plans.  A recent story in the Northern Nevada Business Weekly shared some of the strategies that are in […]


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Channel Strategies  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / More Insights  / People in the News  / Pricing
An Industry Undergoing Change
David Gordon Posted On July 5, 2016


We’ve just passed the 6 month mark for the year and while there has been much change, the past month highlighted many and accelerated some. Consider: Consolidation Shealy sells to Border States to create a $2B ESOP. Grove Madsen sells to […]


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Channel Strategies  / Customer Segments  / Lighting  / Lighting2  / Manufacturers  / More Insights
Acuity Delivering on All Cylinders in Q3
David Gordon Posted On June 30, 2016


Acuity announced their Q3 results yesterday.  In an electrical materials market that continues to be rather anemic, the lighting market continues to outperform and Acuity remains the leader among large lighting players.  It appears that Acuity is delivering on all cylinders. […]


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Industry News  / More Insights  / Research Reports  / Supplier / Products
Electrical Enclosure Market Research
David Gordon Posted On June 27, 2016


A core service of Channel Marketing Group is conducting market research for manufacturers and distributors.  One of the benefits of much of our channel research is the ability for participating distributors to receive free market research. We’re currently seeking input into […]


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Industry Consolidation  / Logistics  / More Insights  / Technology
Epicor for Sale … Again?
David Gordon Posted On June 27, 2016


According to today’s Wall Street Journal, it appears that Epicor, the provider of Eclipse to many electrical distributors, is up for sale again. Apax Partners, the private equity firm that purchased Epicor in 2011, and eventually Activant, reportedly is again […]


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Jobs  / More Insights
Omni Cable Seeking Regional Vice President – Filled
David Gordon Posted On June 14, 2016


Omni Cable, a leading supplier of specialty wire and cable to electrical wholesalers is seeking a West Coast Regional Vice President.  West Coast is currently considered “west of Rockies”.  Role is responsible for business development and operational responsibilities for 3 branches […]


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Growth Strategies  / Industry News  / Manufacturers  / More Insights  / Profitability
Weak Jobs Report Impacting Electrical Industry?
David Gordon Posted On June 14, 2016


Earlier this month the headline that many were commenting on was “U.S. Hiring Slowed Dramatically in May; Jobless Rate Falls to 4.7%“.  The story emphasized that non-farm payroll was up only 38,000 jobs and that March and April data were revised […]


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Distributors  / Growth Strategies  / Industry Consolidation  / More Insights
Borders Reaches the Atlantic
David Gordon Posted On June 8, 2016


The recent Border States acquisition of Shealy Electrical Wholesalers surprised many while enabling Border States to now spread its reach to the Atlantic Ocean. The estimated $2 billion distributor now reaches 18 states, touch three border and employ 2200 people at 97 […]


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Channel Strategies  / Distributors  / Growth Strategies  / Manufacturers  / More Insights  / Sales Channel
Is Joint Business Planning a Dying Art or a Growth Differentiator?
David Gordon Posted On June 3, 2016


An issue we’re starting to hear more and more about is Joint Business Planning (JBP).  We started hearing rumblings just before the NAED National from some larger distributors and manufacturers that the planning process was taking too long (not getting […]


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