Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Customer Segments  / Distributors  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights
LightFair … a Distributor’s Perspective
David Gordon Posted On May 31, 2016


LightFair, the pre-eminent lighting tradeshow, was held back in April with large crowds in San Diego.  Prior to the show we reached out to some distributors and asked them if they would be willing to share their observations as, given […]


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Channel Strategies  / Contractors  / eBusiness  / Growth Strategies  / More Insights  / Productivity
Driving Your eSales Rate
David Gordon Posted On May 26, 2016


As mentioned last week, one of the topics of various sessions, and with distributors, was eCommerce and eSales.  The companies that are viewed as more progressive, perhaps more profitable and who are positioning for future growth are driving their business […]


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Growth Strategies  / Industry News  / More Insights  / Research Reports
Projecting Better Days Are Ahead … but 13%?
David Gordon Posted On May 25, 2016


Economic forecasting is almost like meteorology.  People get paid for looking at data and projecting information into the future.  As a distributor or manufacturer, these projections can help you forecast a baseline for your business.  And, like in meteorology, the […]


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Channel Strategies  / Customer Service  / eBusiness  / Growth Strategies  / Industry News  / More Insights  / People in the News  / Pricing  / Productivity  / Technology
NAED National Session: Predator or Prey?
David Gordon Posted On May 19, 2016


The first session of the NAED National was a session titled “Predator or Prey”.  The challenge is that session attendees walked away asking “why was it titled that?”  Perhaps the answer is in this quote.  The “predators” were the panelists […]


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Associations  / Awards  / eBusiness  / Industry News  / Lighting  / Lighting2  / More Insights
2016 NAED National Observations … Change
David Gordon Posted On May 18, 2016


Last week’s NAED National, held in Washington DC, was well attended with approximately 700 registered attendees.  The seminar sessions, for the most part, were well attended with 125-150 or so attending each of them and, perhaps unplanned, there was a […]


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Contractors  / Customer Segments  / Growth Strategies  / Lighting  / Lighting2  / More Insights  / Supplier / Products
LED Growth Exploding
David Gordon Posted On May 9, 2016


Our friend Bill Attardi at Energy Watch shared interesting data he obtained regarding the exploding growth of the LED market … and the growth is startling and has major ramifications relating to the LED market. Here shared this five year […]


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Customer Segments  / Distributors  / Industrial Market  / Industry Consolidation  / Industry News  / More Insights
Publicly Held Electrical Distributor Q1 Reports
David Gordon Posted On May 2, 2016

Market Update

Anixter, Rexel and WESCO make up the electrical industry’s publicly held distributors.  Here’s what they said on their recent analyst calls / press releases (and, as usual, we’ll focus on their electrical reports): Anixter From an article in the Daily […]


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Industrial Market  / Industry News  / Manufacturers  / More Insights
Pentair (Hoffman / ERICO) and Hubbell Echo Market
David Gordon Posted On May 1, 2016


Continuing with our quarterly reviews, let’s look at Hubbell and Pentair, the parent to Hoffman and ERICO. Hubbell “Solid results. In line with expectations.” Sales up, company-wide, 3% Organic growth of 2% (but foreign currency exchange of -2%!) Completed 2 […]


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Industrial Market  / Industry News  / Manufacturers  / More Insights  / Profitability
So how was the first quarter for ABB and Schneider Electric / Square D?
David Gordon Posted On April 28, 2016


We’re a month past the first quarter and publicly held companies are starting to report their quarterly reports.  Here we review ABB and Schneider Electric. (comments are in italics) ABB Within the channel we think of ABB as ABB products and […]


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Jobs  / More Insights
VP International Sales Position – Search Closed
David Gordon Posted On April 27, 2016


Topaz, a leading manufacturer of lighting and electrical products is seeking a seasoned International Sales Executive to further develop its International Sales Division.  Topaz is seeking someone with experience in the electrical / lighting industry who has experience selling to electrical distributors internationally.  The […]


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