Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Branding  / eMarketing  / Growth Strategies  / Manufacturers  / Marketing  / More Insights  / Sales Channel
Converting Emails Into Sales Through Thoughtful Communications
David Gordon Posted On August 24, 2015


Okay, electrical distributors and manufacturers are not known, surprisingly, as the best marketers on the planet. But we’re also not the worst. A number are migrating their marketing efforts from focusing on premiums, promotions and events to a broader array […]


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Channel Strategies  / Customer Service  / eBusiness  / Growth Strategies  / Logistics  / Manufacturers  / More Insights  / Productivity  / Profitability  / Purchasing  / Supplier / Products  / Technology
Benefits of VMI … More Than Inventory Management
David Gordon Posted On August 19, 2015


Last week we received a press release, which was published in multiple outlets, from Datalliance announcing that Legrand’s Wiremold line, Hoffman and ILSCO “are continuing to expand their Vendor Managed Inventory (VMI) programs with a growing list of distributors and utilities […]


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Advocacy  / More Insights
ElectricalTrends Celebrates 8 Years
David Gordon Posted On August 19, 2015


Eight years ago we started ElectricalTrends with the idea of sharing ideas and observations regarding the electrical channel.  Our concept was to extend our reach, hopefully create discussion and, in some instances, share an idea that may help your company. […]


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Branding  / Channel Strategies  / Distributors  / Lighting  / Lighting2  / Marketing Groups  / More Insights  / People in the News
AD Gaining Momentum Heading into NAM
David Gordon Posted On August 11, 2015


Over the past couple of months we’ve noticed the advertising campaign that AD (Affiliated Distributors) has launched.  We’ve seen online ads on a number of trade publication websites as well as MDM. Their new tagline “Together, We Win” infers a sense of community, […]


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Industry News  / More Insights  / Pricing  / Profitability  / Purchasing  / Supplier / Products
Commodities down across the board; Copper Leads
David Gordon Posted On August 6, 2015


How’s your business? Has deflation shown itself to you? Our unscientific poll on Electricaltrends.com indicates that some distribution businesses are up year to date and some are down. A little bit deeper dive, indicates that depending on where you are […]


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Distributors  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Research Reports
Survey Says … Low Single Digit Industry Growth in 1st Half
David Gordon Posted On August 4, 2015


A couple of weeks ago we asked how the first half of the year had gone for you. We had heard from a number of people about a slowdown, especially in the industrial segment, but had heard of contractor growth […]


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Customer Segments  / Growth Strategies  / Industrial Market  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Research Reports
Eaton, Hubbell and Rockwell Report Q2 Earnings
David Gordon Posted On August 2, 2015


We continue with our Q2 earnings report highlights seeking marketplace insights after sharing information from Rexel, WESCO, Acuity and ABB / T&B. Eaton First a review of their presentation.  Key highlights, again focusing solely on the divisions important to the […]


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Industrial Market  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights
Acuity and ABB (Thomas and Betts) Deliver Q2 results
David Gordon Posted On August 2, 2015


As promised with Friday’s post regarding the challenging first half for Rexel and WESCO, as depicted in their Q2 reports, now we’ll touch on some recent manufacturer filings.  Again, we’re being factual based upon their analyst call and their presentations: Acuity […]


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Distributors  / Growth Strategies  / Marketing  / More Insights  / Research Reports
Evolution of Marketing Within Growing Distributors
David Gordon Posted On July 31, 2015


The goal of marketing is to help your company grow. For many distributors marketing has been a promotion, event and sometimes communications department. For many, the staff are expected to be “doers”, not “thinkers”.  Historically business strategy has been the […]


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Customer Segments  / Distributors  / Industrial Market  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / More Insights  / Sales Channel
Challenging Times: Rexel and WESCO 1st Half Performance
David Gordon Posted On July 30, 2015


Throughout July we’ve talked to a number of distributors and manufacturers regarding their first half. A couple of weeks ago we decided to launch a survey on ElectricalTrends to ask our readers how their first half went.  We’ve received 75-80 responses […]


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