As the year begins to wind down, many in marketing departments are giving consideration to promotional / marketing ideas for 2015. To help provide some fodder for idea generation, we thought we’d share some promotions / marketing items that have […]
The other day I was writing a customer satisfaction report we had just conducted for a client. The report asks customers what is important to them and how the client performs on each of the attributes. It covers all aspects of […]
Last week Electrical Wholesaling released it’s 2015 Market Planning Guide. This annual edition (November issue) is typically eagerly awaited for by many as it becomes a foundation for developing, or validating, 2015 objectives. Additionally, this issue contains important customer revenue […]
IDEA made a leadership move this week and potentially gave the electrical industry a reason to be thankful this Thanksgiving week. The organization, essentially a joint venture between NEMA and NAED, announced an executive leadership team that combines the experience […]
Earlier this month both Border States and Reynolds Electric launched new online sites with robust eCommerce systems. While neither is currently a national distributor, their size, financial resources, access to capital (financial and human) and, in the size of Border States […]
Last week Stan and I attended the NAED Eastern in Marco Island. While NAED likes to go to nice places, and the Marriott has a very good lobby area for meetings, looking out the window at crystal blue skies and […]
In the October issue of Electrical Wholesaling magazine we asked the question of whether Amazon Supply could compete with traditional distributors by using the traditional distributors inventory as a source of supply for MRO type of sales. Some have asked if […]
This morning I was listening to the Eaton quarterly analyst call and I was reminded of conversations from the recent AD meeting as well as discussions with some IMARK distributors after the recent IMARK meeting. And there appears to be […]
A couple of weeks ago we had a posting that related to Cree’s significant share drop based upon a pre-announcement of “missing” on analyst projections (and not really by a lot to us lay people) and mentioning that the LED […]
Last week over 1000 attendees converged upon Chicago for Affiliated Distributor’s (AD) Electrical Supply Division North American Meeting. Channel Marketing Group attended along with 1042 other individuals. The theme of the conference was “Be Inspired.” Aside from national chain meetings, […]
