Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Channel Strategies  / Contractors  / eBusiness  / eMarketing  / Growth Strategies  / More Insights  / Productivity  / Profitability  / Research Reports  / Technology
Poaching your small and mid-sized contractors – The Big Sting
David Gordon Posted On March 11, 2015


  Introducing Electrical Distributor Research Group, an Allen Ray Associates and Channel Marketing Group service to help independent distributors compete with national chains through end-user research and solution identification. Participation in this research relating to econnectivity to increase share from […]


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Awards  / Channel Strategies  / Growth Strategies  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Supplier / Products
Growing through Innovation … Cree Recognized Worldwide
David Gordon Posted On March 10, 2015


It’s said by many that innovation drives growth. Be it innovations in products, services, processes, marketing, customer service or other areas of the business, innovation can differentiate your company. For many manufacturers, innovation is driven by the National Electric Code (NEC). […]


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Customer Service  / Growth Strategies  / More Insights  / People in the News  / Reps  / Sales Channel  / Supplier / Products
Delivering Wow Delivers Sales for Small Manufacturers
David Gordon Posted On March 1, 2015


Today we’ve got a guest blogger talking about how small / niche manufacturers can succeed.  It can be a hard road, but one that with some perseverance can be very important to a distributor (in serving their customer) and obviously […]


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Advocacy  / More Insights  / People in the News
Schrager Shaves to Support Kids With Cancer
David Gordon Posted On March 1, 2015


The Ides of March (March 15th) is quickly coming upon us and with it the opportunity to help kids with cancer. As many readers of ElectricalTrends know, this time of year we let you know that Pat Schrager, formerly of […]


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Associations  / Channel Strategies  / Customer Segments  / Distributors  / eBusiness  / Growth Strategies  / Industrial Market  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Manufacturers  / Marketing  / More Insights  / Productivity  / Reps  / Research Reports  / Sales Channel  / Supplier / Products  / Technology
NAED 2015 South Central Observations
David Gordon Posted On February 26, 2015


It was always said that the South Central regional should be in a warm weather location. Unfortunately, while warmer than Chicago, it was colder than what Floridians are used to. This must have been the coldest South-Central I’ve attended … […]


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Jobs
Director of Product Management: Protective Relays + Custom Electrical products
David Gordon Posted On February 17, 2015


The Director of Product Management- Protective relays and Custom Electrical will lead Product Management efforts of the Protection Relays business – They will have total ownership and manage the product lifecycle from strategic planning to tactical activities. This highly visible […]


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Jobs
Account Manager – Automation Technologies
David Gordon Posted On February 17, 2015


Our client  is looking for an energetic and focused Automation Account Manager in the Des Moines, IA and Denver CO area to expand their business in industries and market segments where they have high potential. We are specifically interested in people who […]


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Jobs
Vice President of Commercial and Industrial Sales
David Gordon Posted On February 17, 2015


This Vice President of C&I Sales role is for a very progressive electrical distributor. They are seeking a Vice President of C&I Sales who will oversee the daily operations of the sales function company wide for this $100M plus electrical distributor. This position works […]


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Jobs
Product Marketing Manager- Controls and Automation
David Gordon Posted On February 17, 2015


Our client is looking  for a strong Automation candidate with marketing experience in Chicago, IL. This position will be responsible for developing, leading, coordinating, and ensuring implementation of the commercial strategy for the Integrated Control architecture which leads to rapid […]


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Branding  / Customer Segments  / Distributors  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Profitability
Lighting the Way to Demand Creation
David Gordon Posted On February 15, 2015


Most distributors are perceived as demand fulfillers, waiting for a customer to generate an order, be it from a contractor or an MRO opportunity. Few have mastered the skill of creating demand while also fulfilling customer needs. Typically these few […]


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