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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Growth Strategies  / Industry News  / Sales Channel
Are you hoping for a better 2nd half?
David Gordon Posted On July 1, 2013


Welcome to the second half of the year, the time when, according to many we’ve spoken with, that business will improve. The first half of the year, based upon a number of conversations we’ve had over the past 45 days […]


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Industry Consolidation  / Productivity  / Profitability  / Technology
Epicor’s high yield bonds means?
David Gordon Posted On June 18, 2013


Support Fees for your ERP There is one thing that most electrical distributors will gladly complain about and that is the support fees that they pay to a software company like Epicor , Infor, SAP and others. Some distributors question what […]


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Channel Strategies  / Lighting  / Lighting2  / Reps  / Research Reports
Is New England Worthy?
David Gordon Posted On June 12, 2013


Since November, many have asked “What’s Richard Worthy going to do?” since he was no longer affiliated with USESI.  While many postulated that he would seek to acquire distributors and attempt to replicate his efforts with Sonepar and USESI, instead, […]


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eBusiness  / Industry Consolidation  / Marketing  / Pricing  / Technology
The Trade Service Effect on your Business.
David Gordon Posted On June 10, 2013


On June 4th Trimble announced the purchase of Trade Service Corporation.  To some this announcement will be just another time that TSC has changed hands. But there is more to this purchase than many realize. This is a major business […]


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Channel Strategies  / Customer Segments  / Growth Strategies  / Marketing
Can Call Centers Work?
David Gordon Posted On June 5, 2013


Here’s an interesting little tidbit on HD Supply. The company has a call center that currently has 230 people.  They are moving it to a town called Santee, which is in Florida.  This makes Santee the point for sales tax, […]


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Channel Strategies  / Growth Strategies  / Industrial Market  / Supplier / Products
Are Automation Manufacturers Seeing Channel Convergence or Are They Dissatisfied with Electrical Distribution Efforts?
David Gordon Posted On June 2, 2013


Last summer we saw Kaman increase it’s involvement in the electrical industry with their purchase of Zeller Electric.  Then Schneider Electric authorized them nationally for its automation line. Then Kaman’s Neal Keating is a panelist at the NAED Annual. Now, […]


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Growth Strategies  / Industry Consolidation
Expanding Organically and Contiguously
David Gordon Posted On May 30, 2013


New locations are popping up everywhere. Over the past month we’ve noticed an interesting phenom this year that hints that companies are seeking contiguous growth. While shutting branches is talked about and seems to focus on selected distributors, this year […]


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Associations  / Branding  / Customer Service  / Distributors  / eBusiness  / eMarketing  / Industry News  / Lighting  / Lighting2  / Marketing  / Research Reports
2013 NAED Annual Recap
David Gordon Posted On May 28, 2013


Earlier this month we met with distributors and manufacturers at the NAED Annual in Boston.  Reportedly over 700 people registered for the conference (doubtful all attended).  The layout of the hotel (multiple lobbies, Marriott Copley doesn’t have the easiest layout […]


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Distributors  / Industrial Market  / Industry News  / Lighting  / Lighting2  / Logistics  / Marketing Groups  / Research Reports
Graybar, Grainger, LEDs, Residential Leads and Vending Machines
David Gordon Posted On May 20, 2013


We’ve been quiet for a couple of weeks, unfortunately, as have been busy with client activity and extensive travel, but this week we’ll share our observations from the NAED Annual, talk about a new phenom (new branch openings) and a […]


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Distributors  / Growth Strategies  / Industry News  / Marketing Groups  / Sales Channel
Rexel Improves, AD Tops
David Gordon Posted On May 3, 2013


As Q1 results roll in, we’re able to get a better perspective of the overall market, even if sometimes the numbers are surprising!RexelThere’s was a tv series called “The Venture Bros” and one of the episodes was entitled “What Goes […]


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    Channel Marketing Group
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