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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Profitability
Make Sure Your Customer Can Pay … Even If He Wins Business
David Gordon Posted On March 25, 2013


Throughout pockets of the country distributors are seeking signs of an improving economy, helping improve revenues and hopefully profitability, presuming that they can be paid.We recently received George Hedley’s e-newsletter.  George is a consultant to contractors in the construction trade. […]


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Distributors
Graybar Prospers in 2012 and Other Interesting Graybar Tidbits
David Gordon Posted On March 19, 2013


Last week Graybar issued it’s 2012 annual results and their annual report provides some interesting insights into the company.While 2012 was the tale of two halves for most distributors, with many ending the year essentially flat, Graybar’s electrical business outperformed […]


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Pricing  / Productivity  / Profitability  / Technology
Rebates and Chargebacks = Making More $
David Gordon Posted On March 17, 2013


Everyone wants to make more money. After all, distribution is a “pennies, and maybe nickels” business.  And when someone is willing to share how they’ve succeeded in pushing the needle forward, it can pay to listen (even if sometimes there […]


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Associations  / Marketing Groups
Interstate Electrical Joins AD
David Gordon Posted On March 16, 2013


Recently we saw AD’s press release in www.tedmag.com announcing Interstate Electrical Supply as a new member, which, as you could surmise knowing us, generated some thoughts … We started thinking about other marketing group announcements that we’ve heard of recently […]


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Advocacy
Pat Goes Bald for Cancer Research & St Baldrick’s
David Gordon Posted On March 9, 2013


It’s that time of the year here in Raleigh.  Weather in the low 60’s, blue skies, birds chirping, St. Patrick’s Day around the corner and Pat Schrager (from Panduit) is getting ready to get a buzz! As you’ll recall, for […]


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Distributors  / Marketing
Poaching your Business
David Gordon Posted On March 6, 2013


As some markets gear back up with Multi-Family, Motels/Hotels, office buildings and including commercial  jobs, some distributors are seeing Grainger appear on the same job sites that the distributor has a project order.Grainger Radio adsFor some two to three years, if you […]


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Associations  / Customer Segments  / Distributors  / eBusiness  / Growth Strategies  / Industrial Market  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Marketing
NAED SouthCentral
David Gordon Posted On March 5, 2013


The NAED SouthCentral was held last week in Las Vegas at Caesar’s Palace.  And while Caesar’s is a very nice hotel, especially if you like gambling, and it is perfect for large conventions (the AD North American Meeting was there […]


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Advocacy  / Associations  / Productivity  / Supplier / Products  / Technology
We Buy From China, They “Source” Us?
David Gordon Posted On February 20, 2013


Every once in a while we receive information, insights and information from our ElectricalTrends readers that is worthy of sharing with our readership.  We promise anonymity, however, ensure that the information is sourced vs. “grapevine” topics.Today we received the attached […]


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Growth Strategies
Valentine’s Day and Developing (and Optimizing) Your Distributor / Dealer Network
David Gordon Posted On February 16, 2013


Lately we’ve been on a number of calls with one of our clients, working with their area management as they develop / define their dealer/distributor network and during the discussion we talked about the types of questions to ask a […]


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Channel Strategies  / Growth Strategies  / Marketing  / Sales Channel
Developing Sales from the Middle of the Bell Curve
David Gordon Posted On February 13, 2013


Distributors are very good at focusing on core customers … typically the top 10-20% of their customer base.  The remainder of their customer base they either chalk up to “they don’t do much more business” or “my competition has the […]


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    Channel Marketing Group
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