Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Branding  / Contractors  / Customer Service  / Distributors  / eBusiness  / Lighting  / Lighting2  / Marketing  / Profitability  / Technology
Low Tech & High Tech Marketing
David Gordon Posted On December 6, 2012


Over the past week I ran across a few examples of low tech and high tech marketing initiatives that may be worth exploring.  The ideas come from Platt Electric, Kirby Risk, Walters Wholesale and US Lamps (a small distributor in […]


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Associations  / Distributors  / eBusiness  / Growth Strategies  / Industry Consolidation  / Industry News  / Marketing  / People in the News
NAED Eastern Observations … The Election Aftermath
David Gordon Posted On November 27, 2012


The week before Thanksgiving NAED held its Eastern Region conference in Hollywood (Ft Lauderdale), Florida.  Due to travel and the holiday it was not possible to share our observations and some of the conversations we had, so …   According […]


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Channel Strategies  / Distributors  / Industry Consolidation  / Industry News  / Marketing  / Marketing Groups
AD Becomes THE Independent Electrical Distributor in Canada
David Gordon Posted On November 20, 2012


As many know, the scope, and business dynamics, of the Canadian electrical marketplace is different than here in the States.  A couple of key benchmarks: The Canadian market is “ballparked” at about 10% of the electrical spend in the US […]


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Growth Strategies  / Industry News  / Lighting  / Lighting2
Election Aftermath … What Does It Mean for the Electrical Industry?
David Gordon Posted On November 12, 2012


Almost a week has passed since the election and either you’re done celebrating or commiserating.  We now know that the chessboard of federal politics hasn’t change but we can all hope that somehow the next four years are more productive […]


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Distributors  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Marketing Groups  / Profitability  / Renewables
Would You Say No to 100% of Sales?
David Gordon Posted On November 7, 2012


Last week another round of incredulity went through the industry as another acquisition was announced.  Munro Distributing, an electrical distributor in Fall River, MA with 12 locations who serviced electrical contractors and is active in the solar market and in the energy […]


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Contractors  / eBusiness  / Marketing  / Pricing  / Research Reports  / Technology
Cracking the Contractor Data Delimma
David Gordon Posted On October 25, 2012


Over the last several decades the distributor and electrical market has benefited from the data aggregation services provided by  Trade Service (TSC). Many of their printed and computerized products contained essential information that allowed distributors to order from their manufacturers […]


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Associations  / Distributors  / eBusiness  / Marketing  / Marketing Groups  / Productivity  / Technology
The Beginning of the Crumbling of a Monopoly?
David Gordon Posted On October 21, 2012


Recently I was flipping through the October issue of ElectroIndustry, NEMA’s publication, and saw this ad for IDEA recognizing their Platinum manufacturers. While this is a recognition program, it recognizes these 28 manufacturers for the quality of their data in […]


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Productivity  / Technology
Business Productivity Goal Setting
David Gordon Posted On October 17, 2012


This year some distributors will make a decision to replace their business system (ERP). There will be remembrances of the last time they went through that defining moment in their business. Many will recall the business disruption and loss of […]


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Associations  / Distributors  / eBusiness  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Marketing Groups  / Renewables
AD”s Meeting Invests in Relationships
David Gordon Posted On October 15, 2012


Last week AD held its 2012 North American Meeting for its electrical division.  841 people were in attendance, including myself as Channel Marketing Group is a service provider to AD affiliates and manufacturers.During the 2 1/2 days there was much […]


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People in the News
St Louis Area Opportunities with a Quality Distributor
David Gordon Posted On October 1, 2012


French Gerleman, a leading electrical distributor in the St. Louis and KC marketplaces has a number of openings.  They include: Power Transmission Outside Sales, Saint Louis, MOWe are currently seeking an Outside Sales Power Transmission/ Motion Control Representative in our […]


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