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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Channel Strategies  / Industry Consolidation  / Supplier / Products
Meet a New Manufacturer Acquirer … and Channel Partner … Google
David Gordon Posted On January 15, 2014


Yes, it seems strange and you’re saying “Google doesn’t make or sell any electrical products”.  And while you are currently correct, their latest acquisition takes them into a product category that electrical distributors do sell (and which also then technically […]


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Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Logistics  / Marketing  / Marketing Groups  / Research Reports  / Sales Channel  / Supplier / Products
14 thoughts for 2014
David Gordon Posted On January 10, 2014


Okay, so you’ve seen lots of “predictions” or “trends” by every publication for 2014.  So, not to be left out, we thought our first post of the year should share some thoughts / ideas that are industry specific for 2014. […]


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Branding  / Customer Segments  / Distributors  / eBusiness  / Growth Strategies  / Industrial Market  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Marketing Groups  / Supplier / Products
The Year in Review and Your Input is Requested … Happy New Year
David Gordon Posted On December 30, 2013


As we get ready to close the page on another successful year, we wanted to thank you for your readership and support. Over the past year we’ve: posted 69 thoughts, observations and insights which we hope were beneficial to you […]


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Growth Strategies  / Industry News
2014 Sales Outlook
David Gordon Posted On December 6, 2013


Prior to the NAED Eastern, Channel Marketing Group surveyed conference registrants (manufacturers and distributors) about their 2014 market outlook. While the results are not scientific, they are indicative.  Over 50 people responded (about 10% of registrants).  Of the 60 or […]


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Channel Strategies  / Distributors  / eBusiness  / Growth Strategies  / Marketing  / Productivity  / Research Reports
A Brick Branch or an eBranch – Let the Arms Race Begin
David Gordon Posted On December 4, 2013


As we mentioned Monday, a number of distributors, and some manufacturers, discussed e-marketing and more importantly e-commerce (commerce enabled websites) at the recent NAED Eastern Conference.  It appears that the impetus for this has been the continued growth, and competitiveness, […]


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Advocacy  / Associations  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / Marketing
NAED 2014 Eastern Observations (Nov 2013)
David Gordon Posted On December 2, 2013


Just before Thanksgiving we attended the NAED Eastern which was held in Orlando.  Approximately 560 individuals registered for the conference.  According to the registration list, only 62 distributors were listed and this included elements of some companies being listed multiple […]


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Growth Strategies  / Industry Consolidation  / Logistics  / Productivity  / Technology
Epicor’s Red Flag warning
David Gordon Posted On November 25, 2013


For months ElectricalTrends has raised a red flag about the long term viability of Epicor’s products as many clients and friends have struggled to complete installs and gain or continue support. Recently Pemeco Consulting’s Jonathan Gross ( click his name […]


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Distributors  / Growth Strategies  / Industry Consolidation  / Lighting  / Lighting2
Growing the Business a Location at a Time
David Gordon Posted On November 19, 2013


Last week there were industry reports of a couple of acquisitions and some branch openings (and there were probably more that weren’t reported). Consider … CED purchased Davis Wholesale in Hollywood, CA Steiner Electric purchase State Electrical in Wisconsin Graybar […]


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Branding  / Industry News  / Lighting  / Lighting2  / Marketing  / Supplier / Products
Cree Drives LED Awareness on CNN.com
David Gordon Posted On November 13, 2013


LEDs continue to make news and drive revenues for distributors.  They made so much news this week that they were featured on www.cnn.com’s home page … with advertising by Cree on Monday, November 11th (Veteran’s Day). And when you clicked […]


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Customer Segments  / Lighting  / Lighting2  / Supplier / Products
Hubbell and Lutron Collaborate on New Products
David Gordon Posted On November 11, 2013


Interesting tidbit came across my desk late last week.  A collaboration between Hubbell Wiring Devices and Lutron. The headline was “Hubbell Wiring Device-Kellems and Lutron Electronics Collaborate to Address New Building Code Requirements”.  The article was in Hispanic Business (click […]


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