Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Distributors  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / Logistics  / Marketing  / Marketing Groups  / Renewables
AD, HD Supply, Graybar and Rexel Report In
David Gordon Posted On November 7, 2013


With earnings season continuing, it’s good to check in to see what some of the other national chains are doing.  If you recall, last week we commented on WESCO.  Here’s the info, and some insights, into AD, HD Supply, Graybar […]


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Industry Consolidation  / Lighting  / Lighting2
Manufacturer Acquisitions in the News
David Gordon Posted On October 31, 2013


This week has been a busy week for electrical industry acquisition activity with one expected and a couple of surprises. First was Leviton’s acquisition of a small UK LED fixture company called JCC Lighting.  Here’s an article on it and […]


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Channel Strategies  / Customer Segments  / Growth Strategies  / Marketing  / Research Reports
Analyzed Data Optimizes Performance
David Gordon Posted On October 31, 2013


Earlier this week we sent out our latest issue of Converge, Channel Marketing Group’s e-newsletter which is received (and hopefully read) by thousands of people in the electrical and other industries.  This issue had 3 topics: Why Halloween is symbolic […]


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Marketing Groups
Congratulations to IMARK
David Gordon Posted On October 29, 2013


Congratulations to IMARK for being listed as the fourth largest purchasing co-op in 2012 according to the NCB Co-op Top 100 Report (page 9). IMARK is listed as having 2012 revenues of $3.52 billion. This means that the IMARK membership, in […]


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Advocacy  / Distributors  / Growth Strategies  / Lighting  / Lighting2  / Logistics  / Manufacturers  / Marketing
Feedback on “Are Distributors in the LED Market”
David Gordon Posted On October 29, 2013


Earlier this month we shared some thoughts on the impact LEDs are having on the lighting industry. The posting, entitled “Will Distributors Capture the LED Market and Retain Share of Lighting Sales?” generated a couple of comments on ElectricalTrends (but […]


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Distributors  / eBusiness  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / Manufacturers  / Profitability
Earnings Results … ABB, Eaton, WESCO
David Gordon Posted On October 27, 2013


It’s earning season for publicly held companies and an opportunity to quickly review, look for some highlights / lowlights (never talked about much) and perhaps some confirmation of what many have experienced in the marketplace. We thought we’d highlight a […]


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Advocacy  / Channel Strategies  / Customer Service  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / Marketing  / Reps  / Research Reports  / Technology
Will Channel “In”Efficiency Lead to 50.01% Defining Choice?
David Gordon Posted On October 18, 2013


Every once in awhile I like to share the thoughts of other “thought provoking” individuals.  One such company is Egret Consulting.  Many may know Egret as one of the electrical industry’s premier recruiting firms. Some may know its principal, Ted […]


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Customer Segments  / Distributors  / eBusiness  / Growth Strategies  / Industrial Market  / Industry Consolidation  / Industry News  / Manufacturers  / Marketing  / Marketing Groups  / Pricing  / Renewables  / Technology
AD North American Meeting Recap, Observations & Award Winners
David Gordon Posted On October 11, 2013


Earlier this week I attended the AD Electrical North American Meeting (NAM) and thought I’d share some observations about the meeting, input I received and commentary from others … all in no particular order. And unfortunately, what is essentially a […]


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Channel Strategies  / Growth Strategies  / Lighting  / Lighting2
Will Distributors Capture the LED Market and Retain Share of Lighting Sales?
David Gordon Posted On October 6, 2013


Over the past couple of months we’ve seen lots of information on the LED market.  While some of it is “educational” in nature and some is research oriented, we’ve also seen a proliferation of information being shared in other industries […]


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Distributors  / Industry Consolidation  / Marketing Groups
Leff Gets Amp(‘d) Up For Growth
David Gordon Posted On October 2, 2013


We heard it yesterday from a manufacturer but waited till it was public (and we could source it).  Richard Worthy is back into the distribution game. According to TED Magazine, his latest acquisition vehicle, AMP Electrical Distribution Services, is acquiring […]


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