Product Marketing Manager / Robotics in IL Job Description Our client is looking for an energetic and focused Product Marketing Manager / Robotics in the Chicago, IL area to help develop their Robotics solutions platform. The Product Marketing Manager […]
Product Manager in MA Job Description Our client is looking for a dynamic leader to manage one of their major product offerings. This company is a Global leader in the markets it serves. The manager will play a major role […]
The past few weeks have been a little unusual for me as it seems to be “e-time.” A number of conversations, and some engagements, have revolved around e-initiatives. They include: website redesign with e-commerce initiative that has resulted in a […]
Last week NEMRA held its annual meeting in Atlanta. Since we weren’t there and periodically we ask industry leaders to share their thoughts on ElectricalTrends, we asked Ken Hooper, President of NEMRA, to share an update. And while I share […]
Publicly Justify your ERP purchase Now we are seeing some people/companies publicly justifying their purchases to gain productivity, like AirGas below. A quick ERP Business Model ERP companies have operated their business with a model where they: Put as little functionality into […]
Last week during a conversation with a client we talked about the concept of the 7 layers of an onion. The concept, for those of you who don’t know, is that as you peel back the layers of the […]
2013 Electrical Distributor Performance Here we are in early 2014 and you’re looking at your company’s performance wondering how you did. Many will tell us, and tell their close “friends”, that “we only did 2-3%”…which makes everyone feel good because […]
And by “channel marketing” we mean ideas that will impact the channel and how companies go to market, be they manufacturers or distributors. Rather than look into a crystal ball for industry trends, which inevitably revolve around product, key customer […]
Last week I attended the NAED Western which was held at the Marriott Desert Ridge in Phoenix. I hadn’t attended the Western in awhile so it was good to see a number of old friends on the distributor side as […]
Prior to the NAED Eastern in November and the upcoming NAED Western (next week), we’ve been surveying distributors and manufacturers on their 2014 sales outlook, what strategies are important to their growth and what product categories and/or applications will drive […]
David Gordon
Channel Marketing Group
919-488-8635
