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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Distributors  / People in the News
Rexel Makes Changes
David Gordon Posted On November 8, 2010


As some know, Rexel made a number of changes within its operations a couple of weeks ago.  While we didn’t post anything about this as we had rumours but no details, last week a few people shared some information, and […]


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Associations  / Industry Consolidation  / People in the News  / Training
A Marketbasket of Thoughts – Healthcare, CED, Graybar, WESCO and more
David Gordon Posted On November 1, 2010


Thought we’d start off the week with a little news from a variety of distributors and manufacturers in the industry, and with Election Day tomorrow, a piece of healthcare news that came from a distributor. Getting into it, Was with […]


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Channel Strategies  / Growth Strategies  / Lighting  / Lighting2  / Marketing
Schneider Electric … Creating Demand … For Whom?
David Gordon Posted On October 29, 2010


Lately we’ve been having conversations with a number of manufacturers, and some distributors, about reconnecting with customers and better understanding their markets. Why? In an effort to either affect demand creation; to promote their brand; and to support new product development. One […]


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Industry News
Economy @ “Stall Speed”
David Gordon Posted On October 21, 2010


So have you identified where your demand is at? It’s always interesting to hear Federal Reserve presidents speak about the economy. Most everyone has a hard time understanding what they are saying…much less what they are going to do. But […]


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Industry News
2011 … Anything But Rosy
David Gordon Posted On October 20, 2010


2011 is around the corner and the numbers are starting to fly.  Based upon what we’ve seen, from early survey results from our 2011 Distributor Channel Challenges survey to the RW Baird Industrial Distribution 3Q Survey (done in conjunction with […]


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Growth Strategies  / Industry News  / Marketing  / Sales Channel
Building a Better 2011
David Gordon Posted On October 18, 2010


Okay, less than 75 days left till the end of the year.  Planning for 2011 is well underway in many companies, or quickly will be.  A-D and IMARK members have already held their annual meetings, enabling them to start next […]


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Growth Strategies  / Lighting  / Lighting2
To Light Up Your Monday
David Gordon Posted On October 4, 2010


You’ve probably heard, ad nauseum, that the lighting arena, also portrayed as energy efficiency, is one of the few bright spots in the electrical industry.  And yes, it is and is expected to be one of the strongest, if not […]


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Industry News  / Profitability
A Worthy Change?
David Gordon Posted On October 1, 2010


Change is in the air at USESI, the sister company to CED.  While USESI does not report to CED, many presume that there is a connection between the two companies, other than ownership by Keith Colburn.  It appears that as […]


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Distributors  / Growth Strategies  / Industry Consolidation  / Renewables
Crescent, CED and Siemens Make the News
David Gordon Posted On September 30, 2010


Crescent, CED and Siemens have made the news so far this week.  Each represents “change”, and opportunity, for distributors. Crescent announced that it hired Dennis DeSousa as SVP Business Development.  This is interesting as Dennis was a long-time Graybar employee […]


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Growth Strategies  / Industry Consolidation  / Industry News
Why Little Consolidation During “Great Recession”?
David Gordon Posted On September 24, 2010


Over the past 1 1/2 to 2 years we’ve had a number of electrical manufacturers and distributors ask us why we think that there have hasn’t been much consolidation during the “great recession” that supposedly we have come out of.  […]


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    Channel Marketing Group
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