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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Contractors  / Customer Service  / Marketing  / Technology
Adding Technology to Your Counter
David Gordon Posted On March 17, 2011


The key with counters is giving a reason for people to come to you vs. someone else, especially since competing distributors like to congregate geographically and that there are usually more than a few places (i.e. Home Depot and Lowes) […]


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Logistics  / Productivity  / Profitability
To Fuel Surcharge or Not?
David Gordon Posted On March 8, 2011


In today’s economic climate we have witnessed changes in governments in the Middle East and many have wondered what the fallout will be in both our business budgets and personally at the gas pump. This is not about political, but […]


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Customer Segments  / Growth Strategies  / Marketing Groups  / Renewables
The New Economic Battleground
David Gordon Posted On March 7, 2011


According to the Wall Street Journal is Clean Energy.  And yes, that does beg the question of “What is Clean Energy?”  It appears that Clean Energy is the antithesis of Dirty Energy, which infers fossil fuels.  The ensuing articles in […]


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Industry Consolidation  / Marketing Groups
The Beginning of M&A?
David Gordon Posted On March 4, 2011


Everyone has wondered why there hasn’t been more acquisitions in the industry over the past couple of years, and the question was asked again at the recent NAED SouthCentral conference.  In discussions with companies that one would characterize as “acquirers”, […]


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Associations  / Industry Consolidation  / Industry News  / Pricing
2011 NAED SouthCentral Observations
David Gordon Posted On February 28, 2011


The NAED SouthCentral was held last week in San Antonio, TX. Our schedule was chockerblock full with meetings with distributors and manufacturers.  In fact, over the 2 1/2 days of the meetings, we didn’t have a break for our typical […]


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Advocacy
Giving Back … And Helping Kids
David Gordon Posted On February 21, 2011


Now this is a face that many of us know (and yes, you know the rest of the phrase) And if you don’t know him from this wonderful photo, it is Pat Schrager, VP Global Distribution for Panduit. But think […]


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Associations  / Industry News  / Marketing  / Reps
NEMRA – A Working Meeting
David Gordon Posted On February 21, 2011


Just returned from the NEMRA meeting which was held in Boston.  And the powers above looked over NEMRA as the weather was great for winter in Boston (it’s snowing there today but last week was blue skies!). The meeting was […]


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eBusiness  / Pricing  / Productivity  / Profitability  / Technology
Trade Service goes to the CLOUD
David Gordon Posted On February 14, 2011


The SNEAK PEEKYesterday Trade Service announced that they are bringing out an “eDataFlex Service Console (TM)” for their existing customers. We’ve heard from several clients that Trade Service has been working on this FREE Service Console for several months (maybe […]


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Channel Strategies  / Industry Consolidation  / Industry News
Sonepar Continues to Grow
David Gordon Posted On February 10, 2011


Sonepar, one of the largest global electrical distributors, recently released some information about its 2010 results, and they are very encouraging.  Enough so that the company, globally, intends to grow organically as well as through acquisition (as it recently did with its […]


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Profitability  / Supplier / Products
The Wide Impact of Copper’s Rise
David Gordon Posted On February 6, 2011


Every distributor we’ve spoken with in the last couple of months has been talking about the rise in copper. While historically copper declines in December and January, slowly rising in February, this year, as everyone knows, has been much different.  […]


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    Channel Marketing Group
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