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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Growth Strategies  / Industry News  / Lighting  / Lighting2  / Supplier / Products
LED Dynamics
David Gordon Posted On April 16, 2013


As every distributor knows, LEDs are the future of lighting and are significantly impacting many lighting industry dynamics – from whom you buy from to what you stock (and how much of it) to pricing to the concept of cannibalizing future sales […]


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Customer Segments  / Distributors  / Growth Strategies  / Industry Consolidation  / Lighting  / Lighting2  / Marketing Groups  / Profitability  / Renewables
Bigger Regionals are coming to your home!!!
David Gordon Posted On April 11, 2013


Here we are in April and many held their breath wondering how many companies would sell before the end of last year (somewhat driven by tax reasons) and how many would be sold during the first quarter of 2013. Consolidation […]


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Growth Strategies  / Pricing  / Profitability
Increasing Sales & Profits with SPAs … A Case Study
David Gordon Posted On April 9, 2013


SPAs have been alternatively called the bane of the industry and an effective sales tool that drives profitable sales for distributors and manufacturers. From speaking with distributors and manufacturers, both are right. Distributors and manufacturers who know how to selectively […]


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Associations  / Marketing Groups  / Renewables
Breaking Down Industry Barriers to “Emerging Talent”
David Gordon Posted On April 5, 2013


Last week I received a sponsorship solicitation email from NAED that got me thinking in a tangential way (bear with me!).  The email was entitled “Support Emerging Talent in Electrical Distribution”. They are looking for manufacturers, service providers and maybe […]


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Industrial Market  / Industry News  / Lighting  / Lighting2  / Logistics  / Renewables  / Supplier / Products
The Next Big Electrical Gizmo?
David Gordon Posted On April 1, 2013


Solar, Wind, and LEDsWe’ve all watched as the promise of solar offered many so little return. Soylandra comes to mind as a Government hand out that went astray. Many question just exactly what is in the low cost panels that […]


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Profitability
Make Sure Your Customer Can Pay … Even If He Wins Business
David Gordon Posted On March 25, 2013


Throughout pockets of the country distributors are seeking signs of an improving economy, helping improve revenues and hopefully profitability, presuming that they can be paid.We recently received George Hedley’s e-newsletter.  George is a consultant to contractors in the construction trade. […]


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Distributors
Graybar Prospers in 2012 and Other Interesting Graybar Tidbits
David Gordon Posted On March 19, 2013


Last week Graybar issued it’s 2012 annual results and their annual report provides some interesting insights into the company. While 2012 was the tale of two halves for most distributors, with many ending the year essentially flat, Graybar’s electrical business […]


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Pricing  / Productivity  / Profitability  / Technology
Rebates and Chargebacks = Making More $
David Gordon Posted On March 17, 2013


Everyone wants to make more money. After all, distribution is a “pennies, and maybe nickels” business.  And when someone is willing to share how they’ve succeeded in pushing the needle forward, it can pay to listen (even if sometimes there […]


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Associations  / Marketing Groups
Interstate Electrical Joins AD
David Gordon Posted On March 16, 2013


Recently we saw AD’s press release in www.tedmag.com announcing Interstate Electrical Supply as a new member, which, as you could surmise knowing us, generated some thoughts … We started thinking about other marketing group announcements that we’ve heard of recently […]


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Advocacy
Pat Goes Bald for Cancer Research & St Baldrick’s
David Gordon Posted On March 9, 2013


It’s that time of the year here in Raleigh.  Weather in the low 60’s, blue skies, birds chirping, St. Patrick’s Day around the corner and Pat Schrager (from Panduit) is getting ready to get a buzz! As you’ll recall, for […]


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