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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Distributors  / Marketing
Poaching your Business
David Gordon Posted On March 6, 2013


As some markets gear back up with Multi-Family, Motels/Hotels, office buildings and including commercial  jobs, some distributors are seeing Grainger appear on the same job sites that the distributor has a project order.Grainger Radio adsFor some two to three years, if you […]


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Associations  / Customer Segments  / Distributors  / eBusiness  / Growth Strategies  / Industrial Market  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Marketing
NAED SouthCentral
David Gordon Posted On March 5, 2013


The NAED SouthCentral was held last week in Las Vegas at Caesar’s Palace.  And while Caesar’s is a very nice hotel, especially if you like gambling, and it is perfect for large conventions (the AD North American Meeting was there […]


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Advocacy  / Associations  / Productivity  / Supplier / Products  / Technology
We Buy From China, They “Source” Us?
David Gordon Posted On February 20, 2013


Every once in a while we receive information, insights and information from our ElectricalTrends readers that is worthy of sharing with our readership.  We promise anonymity, however, ensure that the information is sourced vs. “grapevine” topics.Today we received the attached […]


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Growth Strategies
Valentine’s Day and Developing (and Optimizing) Your Distributor / Dealer Network
David Gordon Posted On February 16, 2013


Lately we’ve been on a number of calls with one of our clients, working with their area management as they develop / define their dealer/distributor network and during the discussion we talked about the types of questions to ask a […]


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Channel Strategies  / Growth Strategies  / Marketing  / Sales Channel
Developing Sales from the Middle of the Bell Curve
David Gordon Posted On February 13, 2013


Distributors are very good at focusing on core customers … typically the top 10-20% of their customer base.  The remainder of their customer base they either chalk up to “they don’t do much more business” or “my competition has the […]


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Customer Service  / Industry News
New Electrical End-User Research
David Gordon Posted On February 1, 2013


Channel Marketing Group, in conjunction with Electrical Wholesaling and EC&M, recently surveyed electrical contractors and other buying influences in the industrial, institutional and influencer markets on their outlook for 2013 as well as their service satisfaction with electrical distributors.The results, which have been over-viewed in […]


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Research Reports
Uncover Electrical Purchaser Customer Satisfaction Drivers
David Gordon Posted On February 1, 2013


Every distributor raves about their customer service and, in a business where people make the difference, service is everything.   Channel Marketing Group surveyed electrical contractors, industrial customers and institutions.  We asked them to rate the importance of 24 service […]


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Research Reports
2013 National Electrical End-User Outlook
David Gordon Posted On February 1, 2013


Are you looking for electrical customer insights to develop or refine your 2013 plans? Interested in what they are thinking about business in 2013? Their backlog? What customer segments represent opportunity and what they need from distributors? Insights can be […]


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Distributors  / Growth Strategies
Houston, We Have Another Distributor
David Gordon Posted On February 1, 2013


Most have heard the 1970 phrase “Houston, we have a problem” and now we have another distributor coming to town.After acquiring Mustang Electric last year and reportedly seeking to acquire someone in Houston, Mayer Electric is moving into Houston.  The […]


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Contractors  / Customer Service  / Industry News  / Research Reports
2013 Outlook and Electrical Industry Customer Satisfaction Report
David Gordon Posted On January 31, 2013


Channel Marketing Group, in conjunction with Electrical Wholesaling and EC&M, recently surveyed electrical contractors and other buying influences in the industrial, institutional and influencer markets on their outlook for 2013 as well as their service satisfaction with electrical distributors. The […]


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    Channel Marketing Group
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