Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Channel Strategies  / Customer Segments  / Growth Strategies  / Industry Consolidation  / Marketing  / Productivity
Productivity pays dividends in increased Sales
David Gordon Posted On June 8, 2010


Does the downturn leave you thinking you have to scale the Alps for a come back? Maybe and then maybe not! Change is in the air both at inventory levels and the way product is being sold. This is about […]


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People in the News  / Training
CED Grows the Next Generation of Its Management
David Gordon Posted On June 4, 2010


As an industry we lament the fact that we rarely higher people from outside the industry let alone are afraid to “grow our own” people in fear that someone else will hire them.  One company that is not afraid to […]


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Customer Segments  / Lighting  / Lighting2  / Renewables
The Energy Efficiency Breeze
David Gordon Posted On June 3, 2010


The energy efficiency topic, and opportunity, is never far when discussing the economy and the electrical industry.  And the news, and outreach endeavors by distributors and manufacturers, continues.  In some instances it is about identifying ways to generate revenue, in […]


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Research Reports
ElectricalTrends Updates
David Gordon Posted On June 3, 2010


Over the past few days we’ve made some enhancements to ElectricalTrends.  We’ve Added functionality on the home page so you can see the most recent comments Courtesy of Egret Consulting, we’ve added a number of new career openings on the […]


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Contractors  / Research Reports
2010 Contractor Insights Research Report
David Gordon Posted On June 3, 2010


Interested in what contractors are thinking throughout the country? What market segments do they think will grow? What product applications represent opportunity? What other product categories should distributors carry? This and more is available in our 2010 Contractor Insights Report […]


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Advocacy
Happy Memorial Day … Honor Our Troops
David Gordon Posted On May 28, 2010


On this Memorial Day weekend we wanted to wish you: An enjoyable weekend with friends and family A safe weekend, especially if you are traveling A scrumptious barbeque on Monday (isn’t that the American pastime?) Welcome to in the informal […]


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Contractors
Where Have the Small Contractors Gone?
David Gordon Posted On May 27, 2010


Looking for verification that the small contractor is being hurt the most in this recession, consider this: Home Depot, which derives 30% of its revenues from “pro” customers says that these customer sales are down low single digits now and […]


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Growth Strategies  / Lighting  / Lighting2
Size Supports Diversification
David Gordon Posted On May 25, 2010


With commercial construction in the doldrums, distributors seeking revenue, and profit, opportunities are looking to diversify their business and asking the question “What percentage of my overall market do I have?” and then asking “What segments could I effectively, affordably […]


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Associations  / Channel Strategies  / Contractors  / eBusiness  / eMarketing  / Industrial Market  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Marketing  / Marketing Groups
2010 NAED – National Electrical Leadership Summit Observations
David Gordon Posted On May 20, 2010


As many know, NAED held it’s 2010 National Electrical Leadership Summit this past weekend. There were about 83 distributor companies represented and 74 manufacturer companies. While the distributor attendance improved, it seemed like the manufacturer number declined, especially small to […]


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Lighting  / Lighting2  / Productivity  / Research Reports
Going Green. Modeling your customers’ customer. Getting your cash
David Gordon Posted On May 17, 2010


Over the last few weeks we have noticed some trends and reported that a number of companies are pro-actively seeking ways to help their customers save money and connect.Our focus is normally on hard good products, but recently we have […]


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