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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Channel Strategies  / Growth Strategies  / Marketing
Focusing on Selected Distributors
David Gordon Posted On March 10, 2010


Over the past month we’ve spoken to a number of manufacturers who have intimated that they are channeling their sales organization to focus their efforts on fewer, more profitable, distributors. These distributors typically are financially strong, larger, more aggressive, marketing-oriented […]


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Channel Strategies  / Customer Segments  / Growth Strategies  / Profitability
The Death of Small Branches?
David Gordon Posted On March 9, 2010


Over the past few weeks we’ve been hearing of a number of the national chains closing small branches.  In some instances these branches were set up to service specific customers, in other instances they are small branches in small towns, […]


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Industry News
BlackRock’s 10 Prediction’s
David Gordon Posted On March 8, 2010


Recently we ran across a copy of BlackRock’s 2010 predictions. If you didnt’ know, BlackRock is a global invesment management advisory service and hence has a pretty good handle on the market. Some of their non-stock market predictions: Expect a […]


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Research Reports
LEDs – Gaining Traction With Installers
David Gordon Posted On March 8, 2010


Contractors want to know more about LEDs but with the myriad of manufacturers and products on the market, it’s difficult to know whom to trust, what to recommend, how to evaluate and then how to install.  Channel Marketing Group, in […]


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Research Reports
Selling LEDs through the Electrical Channel – for Manufacturers
David Gordon Posted On March 8, 2010


LEDs are one of the fastest growing segments of the electrical, and lighting, industry. CMG and Energy Smart Marketers conducted distributor research to identify what tools distributors need from manufacturers. This 14 page report provides ideas on how to jump […]


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Research Reports
State of Private Labeling
David Gordon Posted On March 8, 2010


Private labeling has helped many companies increase revenues, and more importantly, profitability while enabling them to enhance their differentiation in their marketplaces. Companies like Home Depot, Grainger and everyone’s supermarket has undertaken this approach. In 2007 private labeling became of […]


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Research Reports
Greening of the Electrical Channel
David Gordon Posted On March 8, 2010


Everyone is talking about “green” and “energy efficiency” and distributors are realizing that this opportunity can differentiate them in their local marketplace. This research report shares results from over 1000 contractors, industrial facilities and architects along with over 100 interviews. […]


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Industry Consolidation
HD’s Value is $0?
David Gordon Posted On February 25, 2010


An Atlanta Journal Constitution article entitled “HD Supply CEO surprised by Home Depot move” provided some interesting observations regarding HD Supply: HD Supply’s sales have dropped $5 billion in 3 years, down to $7 billion. While it’s presumed much was […]


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Growth Strategies  / Profitability  / Sales Channel  / Supplier / Products
Commodities & Sales Organizations … Questions to Ponder
David Gordon Posted On February 19, 2010


Commodities and sales organizations have been occupying our thoughts the past couple of days and we thought we’d give you something to ponder over the weekend: Purchasing magazine has an article entitled “Commodity prices are up–hedge or source?” Remember, they […]


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Growth Strategies  / Lighting  / Lighting2
LEDs Lighting the Way as a Growth Play
David Gordon Posted On February 18, 2010


Ted Konnerth, president of Egret Consulting, the electrical industry’s premier recruitment firm for distributors and manufacturers, spoke last week at the Strategies in Light conference. This conference focuses on high-brightness LEDs and lighting.  Ted lead a discussion on the challenges […]


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    Channel Marketing Group
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