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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Contractors  / Growth Strategies  / Marketing
Help Your Customers Grow
David Gordon Posted On April 15, 2010


Mike Holt is considered one of the preeminent electrical contractor experts and is noted for his training endeavors and is recognized as “the” NEC Code expert. Mike knows contractor needs, and during a recent conversation with Stan Rydzynski, the issue of […]


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Growth Strategies  / Marketing  / Productivity
Addressing Customer Service … Having the Right Inventory
David Gordon Posted On April 15, 2010


Last week I visited an electrical distributor client to discuss customer service.  Given the economic environment that has gripped the industry over the past 18 months, no one is surprised to hear that some companies have experienced customer service issues […]


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Channel Strategies  / Customer Segments  / Renewables
The Problem with Solar
David Gordon Posted On April 15, 2010


As one distributor put it….”the price continues to go down and technology continues to evolve. Should I stock PV panels? No way! And the flip side is that there are sometimes a 2 to 3 week lead time. The Chinese […]


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eBusiness  / Pricing  / Productivity  / Profitability
What do you think? Stay in or get out?
David Gordon Posted On April 7, 2010


If you are a distributor, and the business has been struggling, you might be thinking: Why should I hunker down and try to ride this economic downturn only to have to start all over trying to rebuild my wealth? I’ve […]


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Growth Strategies  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Marketing Groups
A Conflicted Market?
David Gordon Posted On April 5, 2010


Last week I visited a client in support of their strategic planning and marketing initiatives. As usual the question arose, “what are you seeing in the market?” And my answer this time was a little difference. I summarized the market […]


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Branding  / Customer Service
The Power of Customer Service-Part 2
David Gordon Posted On April 2, 2010


Earlier this week, I relayed a true story about how an electrical contractor, distributor, manufacturer’s rep and manufacturer, while replacing product, completely fumbled the ball and missed an opportunity to reinforce the value of Brand Name products and Customer service. […]


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Branding  / Customer Service
Customer Service on the Back Burner-Part 1
David Gordon Posted On March 29, 2010


In today’s market conditions the power of Customer Service is often overlooked. It is a trend that is a sign of the times. Everyone is busy trying to survive or claw back into their market. Many say it’s a time […]


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Branding  / eBusiness  / Industry News  / Research Reports  / Supplier / Products
Contractors look for labor saving devices while estimating
David Gordon Posted On March 24, 2010


While interviewing electrical contractors and distributors for our 2010 Contractor Insight Research Report (just released), we came across a few changes in attitude that might be of interest to manufacturers and distributors. Generally speaking most contractors a few years ago […]


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Industry News  / Research Reports
2010 Contractor Insights Report
David Gordon Posted On March 23, 2010


Interested in what contractors are thinking throughout the country? What market segments do they think will grow? What product applications represent opportunity? What other product categories should distributors carry?This, and more, is available in our 2010 Contractor Insights Report which […]


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Industry Consolidation
Positioning HD for ??????
David Gordon Posted On March 23, 2010


There have been some recent changes at HD Supply … some announced and some unannounced (yet) that appear may answer the question “What is HD Supply’s future?” As you may know, Home Depot recently wrote down its valuation of HD […]


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    Channel Marketing Group
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