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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




eBusiness  / Growth Strategies  / Technology
Trade Service Going COOL
David Gordon Posted On September 25, 2009


If you sell to the government (directly or through a GSA), work with contractors who sell to the government or are providing materials for any ARRA (American Recovery & Reinvestment Act … stimulus funds) you may have been asked to […]


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Growth Strategies  / Lighting  / Lighting2  / Renewables
Renewables Doable for Electrical Distributors?
David Gordon Posted On September 23, 2009


As distributors seek niche opportunities to capture any amount of business, many are turning to what is perceived as one of the few growth areas … energy efficiency.The energy efficiency market has a number of components and sub-segments. Two areas […]


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Growth Strategies  / Marketing
Can Demand Be Created in the Electrical Industry?
David Gordon Posted On September 17, 2009


Lately we’ve been talking to a number of manufacturers about what they are seeing in the market and what their initially planning thoughts are for 2010.While most feel that the market has stabilized (and in some cases seeing a little […]


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Growth Strategies  / Marketing  / Pricing
An Orange Formula
David Gordon Posted On September 15, 2009


Years ago the electrical industy viewed Home Depot as a major threat. First it was a case of DIY customers and smaller contractors leaving electrical distributors for a more convenient retail experience and most recently it was Home Depot’s foray […]


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Channel Strategies  / Growth Strategies  / Industry Consolidation  / Marketing
3G’s
David Gordon Posted On September 10, 2009


No, not a wireless network, but some thoughts on GE, insights from Graybar and emerging opportunities for generational exit strategies. GE and GE Security Recently it was announced that GE is seeking to sell its GE Security group. As many […]


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Growth Strategies  / Industry Consolidation  / Marketing
Planning to Take Advantage of Branch Closings
David Gordon Posted On September 1, 2009


We’re hearing from a number of sources that a number of the national chains, specifically Graybar, WESCO and Rexel (and possibly more) are selectively closing branches, primarily in what one manufacturer calls the “sand states” (Southwest / West Coast). This […]


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eMarketing  / Lighting  / Lighting2  / Marketing  / Renewables  / Technology
Tech, Green and Communicating Differently
David Gordon Posted On August 30, 2009


A little bit of an “around the industry” to get the week started: IDEA is going through some personnel changes (and interestingly, just before its E-Biz Forum). After over 35 years in the industry, the last seven as IDEA’s Director […]


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Awards  / Channel Strategies  / Lighting  / Lighting2  / Productivity  / Profitability  / Supplier / Products
A Birthday, CED, Rep Relations, Copper, Renewables and Theft
David Gordon Posted On August 21, 2009


In other words, a little bit of everything to end the week! August marks ElectricalTrends’ two year anniversary. During this time we’ve had over 28,195 visits resuting in 39,241 page views from 13,525 unique visitors (all numbers are according to […]


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Productivity  / Technology
Rexel and Activant … What does it mean?
David Gordon Posted On August 18, 2009


As most industry participants and observers know by now, Rexel has decided to standardize upon one ERP software system, Activant’s Eclipse package. Rexel had been operating different systems for a number of years and trying to aggregate information to support […]


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Channel Strategies  / Reps  / Sales Channel
New Rep Firms Finding a Niche
David Gordon Posted On August 14, 2009


Recently we’ve been contacted by a handful of individuals, whom we’ve known or who have been referred to us, who have decided to start rep firms. Each of the individuals were either in sales / marketing management for manufacturers or […]


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    Channel Marketing Group
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