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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Customer Segments  / Lighting  / Lighting2
The Future of LEDs and CFLs
David Gordon Posted On August 27, 2008


Home Channel News’ August 11th issue provided insight into the lamp market. With incandescents effectively being banned by 2014, the future appears to belong to CFLs and LEDs. But with LEDs “at $50 for a light bulb”, what is the […]


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Growth Strategies  / Marketing  / Profitability
Retaining Market Development Funds (MDF)
David Gordon Posted On August 21, 2008


I was speaking with a distributor last week regarding the opportunity to speak to their salespeople, and probably suppliers, at their upcoming Field Marketing Summit. Their desired topic is “How marketing can help / The role of marketing“. Our conversation […]


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Marketing  / Pricing  / Profitability  / Supplier / Products
Continuing the Discussion on Private Labeling
David Gordon Posted On August 19, 2008


Interesting article in this month’s TED magazine entitled “The Myths of Buying Foreign Off-Brands” (article is not online). Interesting for a couple of reasons: The article is in TED, an association publication that includes manufacturers as affiliate members. This is […]


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Branding  / Growth Strategies  / Industry Consolidation  / Lighting  / Lighting2
Who Will Use GE’s Name?
David Gordon Posted On August 18, 2008


Last week there was a little reported story that mentioned that Haier, a Chinese appliance company, and Blackstone, a private equity firm that the Chinese government made a 10% investment in last year, were considering/bidding for GE Appliances, which includes […]


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Branding  / Marketing
Improving Your Website Visibility Inexpensively
David Gordon Posted On August 11, 2008


For distributors who seek to position themselves as information providers and manufacturers who recognize that contractors and end-users are more frequently turning to websites for more comprehensive information, company websites are becoming more important and more robust. The challenge, unfortunately, […]


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eBusiness  / Lighting  / Lighting2  / Pricing  / Productivity  / Profitability
Recession + Productivity = Profits
David Gordon Posted On August 7, 2008


Monday’s WSJ had an article that discussed the relationship between productivty and recessions. According to the article, productivity during the six recessions since 1970 grew only 0.8%, on average, whereas this year it has estimated to have grown by 2.5%. […]


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Growth Strategies  / Marketing  / Pricing  / Profitability  / Reps  / Sales Channel
“It’s only worth what I can sell it for!”
David Gordon Posted On August 5, 2008


At one time or another most distributors have used this famous quote when dealing with the tax man. There is a companion statement/plea that also is used: “I don’t care what I paid for it, it is only worth “x”. […]


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Growth Strategies  / Industry Consolidation
Sonepar and CED Lead the Way
David Gordon Posted On July 31, 2008


On the acquisition front that is.Growth can come from multiple ways, even in tough times. While a number of distributors are developing / implementing targeted strategies and some are opening new locations, others are taking advantage of competitor challenges.Given a […]


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Associations  / eBusiness  / Pricing  / Productivity
Dueling for Your Data Dollars
David Gordon Posted On July 28, 2008


The competition for your data dollars is increasing. Thanks to our readers, we’ve recently received the latest communications from Trade Service and IDEA, and they appear to be divergent in style.The Trade Service communications appear to be positive and sales-oriented, […]


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Associations  / eBusiness  / Pricing  / Productivity
Trade Service Reaches Out to Customers
David Gordon Posted On July 22, 2008


Received a copy of a letter from a distributor friend, that Trade Service sent to its electrical distribution customers. Interesting how a company begins to reveal itself when it needs to become competitive / visible again.Key points from the letter […]


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  • David Gordon
    Channel Marketing Group
    919-488-8635

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