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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Associations  / Channel Strategies  / Growth Strategies  / Lighting  / Lighting2
Looking Forward to the NAED Summit
David Gordon Posted On May 14, 2009


The NAED National Leadership Summit (formerly the NAED Annual) begins on Saturday and ends Tuesday evening. From conversations with manufacturers and distributors, there are a number of thorny issues that promise to add spice to many meetings (after everyone comments […]


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Growth Strategies  / Lighting  / Lighting2
LightFair, LEDs and Energy Smart Marketers
David Gordon Posted On May 12, 2009


LED’s here, LEDs there, LEDs were everywhere.At least that is what people who attended LightFair have been telling us. Lots of new products, lots of new companies and lots of questions.The questions about LEDs revolve around quality, consistency, understanding the […]


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Channel Strategies  / Growth Strategies  / Industry Consolidation  / Marketing
Contraction & Consolidation
David Gordon Posted On May 5, 2009


Over the past month we’ve talked to a number of distributors and manufacturers who are sensing a change. While business for many has been “challenging”, for some the steep decline has been mitigated. A number of these companies are transitioning […]


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Channel Strategies  / Customer Segments  / Growth Strategies  / Marketing  / Productivity
Inventory Reductions Create Opportunities
David Gordon Posted On April 30, 2009


A recent Washington Post article focused on the declining inventory levels throughout the economy. And while this can be good for each company as everyone wants to reduce inventories to ensure that they carry what they are selling, it can […]


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Channel Strategies  / Growth Strategies  / Profitability
Manufacturer 2009 Sales & Profit Drivers
David Gordon Posted On April 24, 2009


Earlier this year we surveyed manufacturers about their 2009 sales and profit drivers. We had over 130 responses from more than 75 companies. Manufacturers said: Their highest priority is new product introductions, albeit other questions in the survey inducate that […]


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Growth Strategies  / Lighting  / Lighting2  / Profitability  / Supplier / Products
Distributors Persevere and LightFair Becoming LEDFair
David Gordon Posted On April 21, 2009


Recently we’ve reached out to a number of people around the industry and thought we’d share some of what we are hearing: From a regional at a national chain: “To say that we have had our share of problems is […]


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Growth Strategies  / Pricing  / Profitability
SPAs … A Key to Tomorrow’s Distributor Profitability, Essential Today
David Gordon Posted On April 12, 2009


Recognizing that SPAs are prevalent within the electrical industry and can be critical to the profitability of distributors, Allen Ray Associates and Channel Marketing Group recently launched an industry survey to better understand the state of the SPA market. Over […]


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Associations  / Channel Strategies  / Customer Segments  / Growth Strategies  / Marketing
The Times They Are A Changin’
David Gordon Posted On April 7, 2009


Much has occurred over the past couple of months and many manufacturers and distributors have cut to the bone in an effort to preserve profitability. These cuts have focused on people, programs (in the case of manufacturers) and products (in […]


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Channel Strategies  / Growth Strategies  / Marketing  / Productivity  / Profitability
Manufacturer Challenges with Distribution as “The” Model
David Gordon Posted On April 2, 2009


Recently we’ve spoken and met with some manufacturers about their methods of going to market, and specifically through distribution, and more specifically about how distribution may be constraining their growth.As you can suspect, the views are wide ranging.One company, which […]


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Customer Segments  / Growth Strategies  / Marketing  / Profitability  / Research Reports
Distributors Rank 2009 Sales & Profit Drivers
David Gordon Posted On March 27, 2009


As seen in today’s Electrical Marketing, and with expanded information and insights … David Gordon, president, Channel Marketing Group, Raleigh, N.C., and Allen Ray, president, Allen Ray Associates, Kennedale, Texas, recently conducted their annual ElectroIndustry survey. Almost 400 distributors, manufacturers […]


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