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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




People in the News
In Memoriam of an Industry Leader
David Gordon Posted On July 19, 2009


We wanted to share our respects on an industry stalwart and leader.As reported in last week’s issue of Electrical Wholesaling, Joe Frangipane, known to many as the VP Supplier Relations for IMARK, and before that a leader at WIED and […]


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Customer Segments  / Marketing  / Pricing  / Profitability
Do You Suffer from PMS?
David Gordon Posted On July 17, 2009


No, we’re not being sexist! This was a term that a client used recently to describe today’s sales environment: PanicModeSelling Throughout their marketplace they are seeing distributors quoting projects at minimal margins and manufacturers providing pricing that is below what […]


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Associations  / Channel Strategies  / Growth Strategies  / Productivity  / Profitability
PAR for the course as margins, and profit, race downhill
David Gordon Posted On July 14, 2009


We’ve been talking with distributors the last couple of weeks and a common refrain is the lack of profitability in much of their businesses. Many are attributing this to marketplace pricing strategies and some distributors’ desire to take share based […]


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Channel Strategies  / Growth Strategies  / Lighting  / Lighting2  / Pricing
The World of Lighting
David Gordon Posted On July 8, 2009


Lately the lighting world has been in the news. Some recent articles of note: TCP has announced that it is going to offer its own branded line of CFLs, putting them in direcvt competition with the Big 3 for CFLs […]


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Advocacy  / Associations  / People in the News  / Productivity
Celebrating Freedom … And Staying Free from Unions
David Gordon Posted On July 2, 2009


As we celebrate our 233rd birthday this weekend we wanted to wish you a wonderful weekend with family and loved ones. The Declaration of Independence was conceived based upon the concept that people had the “right” to pursue “life, liberty […]


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Growth Strategies  / Industrial Market  / Sales Channel
Are You Adapting to Tomorrow’s Manufacturing Environment?
David Gordon Posted On June 30, 2009


Last month’s issue of Forbes magazine had a snippet on manufacturing in America. While the industrial marketplace in the U.S. has contracted over the years and 7.5 million manufacturing jobs have been lost in the past 30 years, it is […]


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Productivity  / Reps
Gaining Market Intelligence – Manufacturer Style
David Gordon Posted On June 25, 2009


or this could be called “protecting your back-side”!The economic challenges faced by many distributors creates concern amongst manufacturer credit personnel about a distributor’s ability to satisfy their obligations (pay their bills). This can particularly be an issue for smaller distributors […]


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Channel Strategies  / eBusiness  / Pricing  / Productivity  / Profitability  / Technology
SPAs To Grow in Importance … Drive Profitability
David Gordon Posted On June 16, 2009


Recently we conducted research on the state of SPAs in the electrical market for a client, from which we then wrote a white paper. The client, Datalliance, is offering the white paper on their website. They didn’t have any input […]


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Customer Segments  / Growth Strategies
The Auto Impact
David Gordon Posted On June 12, 2009


The past couple of weeks have brought us a new automotive industry. Consider GM & Chrysler are / have been in bankruptcy Chrylser now reports to Italy (Fiat) Saturn is now a distribution company for auto manufacturers, having been purchased […]


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Customer Segments  / Growth Strategies  / Lighting  / Lighting2
Are You Receiving Your Utility Benefits?
David Gordon Posted On June 9, 2009


•Energy efficiency remains a market that represents opportunity for electrical distributors. The key is understanding how to pursue it and targeting efforts. •Over the past couple of months a number of new energy efficiency incentive programs have been developed by […]


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    Channel Marketing Group
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