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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Growth Strategies  / Marketing  / Productivity  / Profitability
Are You Sledding?
David Gordon Posted On June 4, 2009


A comedic thought for today. Recently we wrote an article for Electrical Wholesaling categorizing distributors as smart growth companies, cash flow companies or reactor companies (and yes, some may be toxic!). The article will appear in the June issue. (if […]


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Channel Strategies  / Growth Strategies  / Industry Consolidation  / Marketing
Chrysler, GM and the Electrical Industry?
David Gordon Posted On June 1, 2009


No, we’re not talking bankruptcy (although GM did file today), but dealer management.Over the past month, Chrysler and GM have essentially reduced their dealer networks by about 1900 dealerships, (about 800 out of 3200 for Chrysler and 1100 out of […]


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Pricing  / Productivity  / Profitability  / Technology
Promoting Low Price to Contractors
David Gordon Posted On May 28, 2009


The Internet provides the ability for business interactions to become more transparent. Many distributors have used systems that integrate them with GCs and contractors to ensure projects are kept on schedule; distributors and manufacturers have been streamlining their processes through […]


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Associations  / Customer Segments  / Industry Consolidation  / Lighting  / Lighting2  / Marketing  / Profitability
NAED Electrical Leadership Summit (Annual) Observations
David Gordon Posted On May 26, 2009


The recent NAED Electrical Leadership Summit (aka NAED Annual or National) was one of the quietest conferences we’ve been to in a while. While attendance was 50-60% below recent annual meetings, and was more like a regional meeting (the number […]


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Associations  / Channel Strategies  / Growth Strategies  / Lighting  / Lighting2
Looking Forward to the NAED Summit
David Gordon Posted On May 14, 2009


The NAED National Leadership Summit (formerly the NAED Annual) begins on Saturday and ends Tuesday evening. From conversations with manufacturers and distributors, there are a number of thorny issues that promise to add spice to many meetings (after everyone comments […]


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Growth Strategies  / Lighting  / Lighting2
LightFair, LEDs and Energy Smart Marketers
David Gordon Posted On May 12, 2009


LED’s here, LEDs there, LEDs were everywhere.At least that is what people who attended LightFair have been telling us. Lots of new products, lots of new companies and lots of questions.The questions about LEDs revolve around quality, consistency, understanding the […]


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Channel Strategies  / Growth Strategies  / Industry Consolidation  / Marketing
Contraction & Consolidation
David Gordon Posted On May 5, 2009


Over the past month we’ve talked to a number of distributors and manufacturers who are sensing a change. While business for many has been “challenging”, for some the steep decline has been mitigated. A number of these companies are transitioning […]


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Channel Strategies  / Customer Segments  / Growth Strategies  / Marketing  / Productivity
Inventory Reductions Create Opportunities
David Gordon Posted On April 30, 2009


A recent Washington Post article focused on the declining inventory levels throughout the economy. And while this can be good for each company as everyone wants to reduce inventories to ensure that they carry what they are selling, it can […]


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Channel Strategies  / Growth Strategies  / Profitability
Manufacturer 2009 Sales & Profit Drivers
David Gordon Posted On April 24, 2009


Earlier this year we surveyed manufacturers about their 2009 sales and profit drivers. We had over 130 responses from more than 75 companies. Manufacturers said: Their highest priority is new product introductions, albeit other questions in the survey inducate that […]


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Growth Strategies  / Lighting  / Lighting2  / Profitability  / Supplier / Products
Distributors Persevere and LightFair Becoming LEDFair
David Gordon Posted On April 21, 2009


Recently we’ve reached out to a number of people around the industry and thought we’d share some of what we are hearing: From a regional at a national chain: “To say that we have had our share of problems is […]


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