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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Associations  / Customer Segments  / Growth Strategies  / Lighting  / Lighting2  / Pricing  / Reps
NAED Eastern Observations
David Gordon Posted On November 24, 2008


About 10 days ago we attended the NAED Eastern and met with a number of manufacturers and distributors. The tenor of the meeting was interesting as distributors and manufacturers had differing views regarding their 2009 outlook and green remained the […]


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Associations  / Growth Strategies  / Research Reports
Your 2009 Insights
David Gordon Posted On November 11, 2008


Tomorrow starts the third leg of each fall’s annual planning process – the NAED Eastern Region Conference, which is being held in Marco Island, FL (and hopefully the golf courses won’t all be full!)With most people asking “what are you […]


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Growth Strategies  / Marketing  / Profitability  / Sales Channel
Taking Advantage of a Downturn
David Gordon Posted On November 10, 2008


With many companies currently developing their 2009 plans, its important to remember that there are many opportunities to take share, drive revenue and improve profitability in this marketplace.In fact, history shows that companies that take a prudent, aggressive, stance in […]


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Growth Strategies  / Marketing
PromoMagination – GE Style
David Gordon Posted On November 5, 2008


Now that the election is over, we can get back to our lives. Regardless of your political preference, those of us in “battleground states” are happy the election is done. No more robo-calls (we averaged 8 calls / day for […]


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Customer Segments  / Growth Strategies  / Pricing  / Sales Channel
The Real Maverick … And How Distributors Can Benefit from It
David Gordon Posted On October 29, 2008


If you secure business via contracts, either as a distributor or a manufacturer, you know that maverick buying, on behalf of the end-user, can be the bane of a contract.Maverick buying is when purchasers within the end-user, who are supposed […]


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Pricing  / Productivity  / Profitability  / Supplier / Products
Does China Hold the Key to Future Commodity Pricing?
David Gordon Posted On October 29, 2008


Last week we touched on some of the challenges that the free-fall decline of copper can have on distributors. And the issue can be just as challenging for wire manufacturers, especially since they probably had to lock in raw material […]


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Pricing  / Productivity  / Profitability  / Supplier / Products
The Impact of the Cliff-Diving Prices of Commodities
David Gordon Posted On October 23, 2008


With a drop of over 35%, copper is having a profound impact on distributors, especially with end of year coming up, and the future doesn’t look too good either. In less than a month copper has fallen from $3.32 on […]


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Industry Consolidation  / Lighting  / Lighting2
From Louisville and Cleveland to Qingdao and New York?
David Gordon Posted On October 16, 2008


As many know, GE considered selling its GE Appliance division, which consists of GE Appliance and GE Consumer and Industrial (or Lighting and Gear) earlier this year. Subsequently, finding either a slow market and/or few interested parties at the desired […]


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Customer Segments  / Growth Strategies  / Lighting  / Lighting2  / Profitability
Grazing on Green
David Gordon Posted On October 9, 2008


The interest in green / energy efficiency continues and what started as a trend appears to be turning into a full-fledged opportunity for those who are willing to commit resources to pursue this market. Over the past week or so […]


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Associations  / eBusiness  / Growth Strategies  / Marketing  / Pricing
Trade Service Makes the Cover
David Gordon Posted On October 7, 2008


If you haven’t seen the latest issue of Electrical Wholesaling, you owe it to yourself to read the cover story on Trade Service. The article was very illuminating on what the company has been working on and its breadth of […]


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    Channel Marketing Group
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