• Home
    • News
    • Products
    • Lighting
    • Resources
    • Research
    • People
    • Jobs
    • About
    • Contact
  • Home
  • News
  • Products
  • Lighting
  • Resources
  • Research
  • People
  • Jobs
  • About
  • Contact
Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Customer Segments  / Lighting  / Lighting2  / Marketing
Whose Rebate Check Is It?
David Gordon Posted On April 14, 2008


As you know, if you file your taxes by tomorrow you may be eligible for a rebate check from the government (they call it a stimulus). But to let it stimulate your business, think about how you can make others’ […]


Continue Reading
1
0



Marketing  / Pricing
Lowes Pursues Commerical Market
David Gordon Posted On April 9, 2008


Lowes is getting more aggressive in pursuing the commercial market by taking a page from distribution … using counter days and pricing to drive traffice.Recently they sent a mass mailer to addresses within a specific diameter around their stores. They […]


Continue Reading
3
0



Growth Strategies  / Industry News  / Pricing  / Productivity  / Sales Channel
Surviving in a Recession (or a Slowdown)
David Gordon Posted On April 3, 2008


There are essentially three strategies to survive, and thrive, in a slowdown or recession (whichever term you prefer). They are: Take advantage of opportunities and “sell” your way through the economic challenge, hence positioning yourself for the inevitable upturn. This […]


Continue Reading
4
0



People in the News  / Purchasing
Ethics in Purchasing
David Gordon Posted On March 31, 2008


A recent article in Home Channel News gave us thought to “Do distributors, and for that matter manufacturers, have ethics policies for their purchasing departments and for their salespeople?” The reason for the question can be found in this HCN […]


Continue Reading
0
0



Research Reports
Rising Fuel Costs Impact Bottom Line
David Gordon Posted On March 28, 2008


With diesel up close to 50% from last year ($2.88 to over $4.00) and declining gross margins due to economic challenges and aggressive competition, how can you minimize the impact on your bottom line?If you recall, after Katrina, many distributors […]


Continue Reading
1
0



Pricing
Is the SPA Avalanche Coming?
David Gordon Posted On March 19, 2008


Indications from distributors throughout the country is that margins are eroding. Daily, distributors are fighting to capture business and retain, or grow, market share. Retention is needed to “feed the engine” and generate revenue and cash flow. Some are using […]


Continue Reading
0
0



Supplier / Products
Can You Save 80% Through Off-Shore Buying?
David Gordon Posted On March 17, 2008


An article in the Small Talk section yesterday’s The Journal Report, a section of The Wall Street Journal, answered the question “At what cost savings does it make sense for a small business to move its manufacturing overseas?” (and this […]


Continue Reading
0
0



Manufacturers  / People in the News
Jack Briody … An Industry Leader
David Gordon Posted On March 12, 2008


Many industry veterans remember Jack Briody. Jack was with Philips until 1991, had a brief stint at MagneTek (now Universal Lighting Technologies), and finished his career at Advance Transformer in 2001. He was the original “energy efficiency” leader and was […]


Continue Reading
1
0



Industry Consolidation
Could AB add a B?
David Gordon Posted On March 10, 2008


According to Jim Pinto, www.jimpinto.com, a noted automation industry observer, in his recent newsletter, this could become a reality (although it should be stated that this rumor was also floating around 7-8 years ago also).Key elements from his most recent […]


Continue Reading
0
0



Customer Segments
Arc Flash – A Bright Spot in The Economy
David Gordon Posted On March 6, 2008


Whether you are an industrially-oriented distributor or a contractor house, arc flash represents a revenue opportunity for you. If you haven’t developed a strategy to pursue this market with your gear, wiring device, fuse and apparel supplier, you could be […]


Continue Reading
0
0



186
Newer Posts Older Posts


Subscribe to ElectricalTrends





  • David Gordon
    Channel Marketing Group
    919-488-8635

  • Privacy Policy

    Moderation Policy

    Terms of Use

    Legal Disclaimer

    Advertising

  • Recent Posts

    • ABB Partnering with C.C. Pierce for New England & Western NY
    • Branch Level Tactics for Taking Share in '26
    • Shared at eBiz 2025, IDEA on a Mission

© Copyright GrandNews Theme Demo - Theme by ThemeGoods
Press enter/return to begin your search