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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Sales Channel
When is Too Much?
David Gordon Posted On January 15, 2008


In recent market research we heard that many feel that the overall size of their current market has, and is, shrinking, thus leading to price wars and hence margin deterioration. While much of this can be attributed to the economy, […]


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Research Reports
ElectroIndustry Sales Projection
David Gordon Posted On January 9, 2008


Last month we surveyed the industry about its outlook, and challenges, for 2008. Over 400 people responded! Over the next month or so we’ll be sharing some of the results, but to get the year started we wanted to share […]


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Channel Strategies  / Customer Segments  / Growth Strategies  / Manufacturers
An Eventful Holiday Season
David Gordon Posted On January 3, 2008


Usually the weeks surrounding the holidays are quiet as everyone tries to catch up on paperwork while at the same time complete (or start) preparations for 2008. This year was different as 6 items of significance occurred. In no particular […]


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Customer Segments  / Growth Strategies  / Manufacturers  / Marketing  / Research Reports
Heading Into a New Year
David Gordon Posted On December 19, 2007


Twas a few days before Christmas and all appeared to be quiet as the industry headed into the New Year. Not much business was to be had as contractors tried to keep warm. Industry warehouses are full, preparing for sales, […]


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Distributors  / People in the News  / Productivity
Measuring the Efficiency of Distributor HR Departments
David Gordon Posted On December 13, 2007


The biggest challenge for many companies is quality personnel…how to recruit them, train them and retain them. Talent is a company’s greatest asset. As the effort expended in HR grows, combined with continued regulatory and administrative issues, HR departments will […]


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Distributors  / Growth Strategies  / Supplier / Products
Venturing Out to New Markets
David Gordon Posted On December 11, 2007


Had an interesting conversation with a distributor today. We were talking about arc flash and the ability of his sales organization to initiate arc flash discussions, and solutions, with his customers. While he felt that some of them could, his […]


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Growth Strategies  / Marketing  / Pricing  / Productivity  / Profitability  / Supplier / Products
When B’s = $193,400 in Profit
David Gordon Posted On December 10, 2007


With an eye towards a slow growth economy, recently we launched a three part series in Electrical Wholesaling entitled “Back to Basics”. The premise is that in a slow growth economy it is important to “tighten” the back of the […]


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Industry Consolidation
Acquisition Observations
David Gordon Posted On December 7, 2007


Over the past few weeks there have been a few acquisitions that have the capability of significantly impacting the industry’s landscape. Hagemeyer – Rexel: While this was a “mega” deal, the resulting spin-off of selected Hagemeyer assets to Sonepar will […]


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Distributors  / Industry Consolidation
A Precursor of HD Supply?
David Gordon Posted On December 4, 2007


According to last week’s Home Channel News, as reported by Industrial Distribution magazine, HD Supply will be selling their lumber and building materials division to Pro-Build Holdings. While these businesses were concentrated in Georgia and Florida, where the residential business […]


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Contractors  / Customer Service  / Growth Strategies  / Productivity  / Supplier / Products
What Contractors Value
David Gordon Posted On December 3, 2007


Over the past year, we’ve conducted a number of national and regional contractor surveys where we asked them “Why do you buy from the distributors you purchase from?”Selections included: Relationship with people Overall service Product Availability Price Location Company I […]


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    Channel Marketing Group
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