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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Branding  / Growth Strategies  / Industry Consolidation  / Lighting  / Lighting2
Who Will Use GE’s Name?
David Gordon Posted On August 18, 2008


Last week there was a little reported story that mentioned that Haier, a Chinese appliance company, and Blackstone, a private equity firm that the Chinese government made a 10% investment in last year, were considering/bidding for GE Appliances, which includes […]


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Branding  / Marketing
Improving Your Website Visibility Inexpensively
David Gordon Posted On August 11, 2008


For distributors who seek to position themselves as information providers and manufacturers who recognize that contractors and end-users are more frequently turning to websites for more comprehensive information, company websites are becoming more important and more robust. The challenge, unfortunately, […]


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eBusiness  / Lighting  / Lighting2  / Pricing  / Productivity  / Profitability
Recession + Productivity = Profits
David Gordon Posted On August 7, 2008


Monday’s WSJ had an article that discussed the relationship between productivty and recessions. According to the article, productivity during the six recessions since 1970 grew only 0.8%, on average, whereas this year it has estimated to have grown by 2.5%. […]


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Growth Strategies  / Marketing  / Pricing  / Profitability  / Reps  / Sales Channel
“It’s only worth what I can sell it for!”
David Gordon Posted On August 5, 2008


At one time or another most distributors have used this famous quote when dealing with the tax man. There is a companion statement/plea that also is used: “I don’t care what I paid for it, it is only worth “x”. […]


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Growth Strategies  / Industry Consolidation
Sonepar and CED Lead the Way
David Gordon Posted On July 31, 2008


On the acquisition front that is.Growth can come from multiple ways, even in tough times. While a number of distributors are developing / implementing targeted strategies and some are opening new locations, others are taking advantage of competitor challenges.Given a […]


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Associations  / eBusiness  / Pricing  / Productivity
Dueling for Your Data Dollars
David Gordon Posted On July 28, 2008


The competition for your data dollars is increasing. Thanks to our readers, we’ve recently received the latest communications from Trade Service and IDEA, and they appear to be divergent in style.The Trade Service communications appear to be positive and sales-oriented, […]


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Associations  / eBusiness  / Pricing  / Productivity
Trade Service Reaches Out to Customers
David Gordon Posted On July 22, 2008


Received a copy of a letter from a distributor friend, that Trade Service sent to its electrical distribution customers. Interesting how a company begins to reveal itself when it needs to become competitive / visible again.Key points from the letter […]


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Associations  / eBusiness  / Pricing  / Productivity
Your Data at a Crossroads
David Gordon Posted On July 16, 2008


Now that the dust has settled, press releases have been issued and frantic calls have been made seeking information, the question becomes, what does the decision by IDEA and Trade Service mean to everyday operations and the industry “vision” of […]


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eBusiness  / Pricing  / Productivity
Trade Service & IDEA Move On
David Gordon Posted On July 16, 2008


According to an email we just received from NAED, confirmed by press releases on Trade Service’s website and IDEA’s website, the two companies are moving on from their 10 year agreements. Click the links above to see the press releases […]


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Branding  / Industry Consolidation  / Lighting  / Lighting2
The “New” GE
David Gordon Posted On July 10, 2008


News reports that offers for GE’s Appliances’ group weren’t high enough and that the company is now looking at spinning off GE’s appliances, lighting and industrial groups could create interesting opportunities for a new entity, presuming it has the financial […]


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    Channel Marketing Group
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