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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Contractors  / Customer Service  / Growth Strategies  / Productivity  / Supplier / Products
What Contractors Value
David Gordon Posted On December 3, 2007


Over the past year, we’ve conducted a number of national and regional contractor surveys where we asked them “Why do you buy from the distributors you purchase from?”Selections included: Relationship with people Overall service Product Availability Price Location Company I […]


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Associations  / Distributors  / Logistics  / Manufacturers  / People in the News  / Productivity  / Technology
A General to Lead the Troops
David Gordon Posted On November 29, 2007


Congratulations to U.S. Army Brigadier General Robert Gaylord, the new president of IDEA. An interesting choice… retired military In reviewing his background, one would presume that he is a leader, a good listener and a good communicator having been heavily […]


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Channel Strategies  / Distributors  / Manufacturers  / Productivity  / Profitability  / Purchasing  / Reps  / Sales Channel
Cerro is Serious About Controlling It’s Destiny
David Gordon Posted On November 25, 2007


Many have heard that Cerro recently changed its sales approach. The company exercised its 30 day right to cancel its rep agreements and is adding a number of people (rumor is five) to handle distributor accounts directly. According to a […]


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Advocacy  / Channel Strategies
Being Thankful for Being in the Channel
David Gordon Posted On November 23, 2007


Reading the November 26 issue of Time magazine yesterday was very coincidental. During a day when one is with family and presumably thankful and happy, the cover story article described the “average American.” Additionally, they devised a “happiness” index for […]


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Associations  / Channel Strategies  / Growth Strategies
NAED Eastern Observations
David Gordon Posted On November 20, 2007


As promised, some feedback from the last day at the NAED Eastern, and observations about the conference. The final day consisted of the one-on-one meetings and the mad dash to the airport for many. Luckily customs was easy (no line!! […]


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Channel Strategies  / Growth Strategies
NAED Eastern Update
David Gordon Posted On November 16, 2007


Busy couple of days here at the NAED Eastern, with more meetings today, but we wanted to share some thoughts and observations Attendance appears to be about 600 with 74 distributor companies registered The economic mood appears to be a […]


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eMarketing  / Lighting  / Lighting2  / Supplier / Products
Going Green Without ED?
David Gordon Posted On November 13, 2007


The greening of America is gaining lots of visibility. Over the past few months a number of corporations have pledged to reduce their carbon footprint, NBC spent significant money last week with original programming to gain awareness, and Monday’s Wall […]


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Research Reports
2008 ElectroIndustry Outlook Survey
David Gordon Posted On November 8, 2007


2008 is setting up to be an interesting year. With what appears to be a slow growth economy, increasing fuel costs, challenges in finding qualified labor, continued manufacturer and distributor consolidation, green/energy efficiency opportunities and more, it appears to be […]


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Branding  / Distributors  / Growth Strategies  / Manufacturers  / Supplier / Products
Contract Manufacturers Branching Out
David Gordon Posted On November 6, 2007


In mid-September we wrote about the possibility of contract manufacturers eventually reaching out and creating their own brands / going direct (read the post). Two announcements this week displayed their intent. HTC, a manufacturer of cell phones and other electronics […]


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Growth Strategies  / Manufacturers  / Marketing
Smaller Suppliers Need to Synchronize
David Gordon Posted On November 2, 2007


Much has been said about the need to accelerate the benefits of the IDW. One of the areas most needed is participation by small to medium sized manufacturers. Without them it is difficult for distributors to further drive costs out […]


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    Channel Marketing Group
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