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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Growth Strategies  / Industry Consolidation  / Research Reports
Asking Yourself … “Should I Sell?”
David Gordon Posted On September 17, 2008


On Monday we reported that we had heard that Maurice Electric, Washington DC, had sold their business (to USESI, which operates Electrical Wholesalers) (read the press release). Since then we have heard of a couple of other deals that are […]


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Branding  / Industry Consolidation  / Marketing  / Pricing  / Productivity  / Supplier / Products
Advance, Maurice, Private Labeling, Credit and More in Reading Roundup
David Gordon Posted On September 14, 2008


Cleaning out the office and the newsletters we receive and wanted to share some observations: Tedmag.com and Bill Attardi’s EnergyWatch alluded to Philips changing the name of Advance Transformer to Philips Lighting Electronics. We asked a couple of distributors about […]


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Growth Strategies  / Pricing  / Productivity  / Profitability
eConnectivity … Enhancing Contractor & Distributor Profitability
David Gordon Posted On September 11, 2008


Recently we’ve spoken to a number of distributors about the operational aspect of their business. A recurring trend is the interest in improving cashflow. While a group of distributors have focused on better managing their inventory investments, many are looking […]


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Marketing  / Reps  / Sales Channel
The New Manufacturer Marketer … Reps
David Gordon Posted On September 3, 2008


The recent issue of NEMRA’s Hot Wire had an interesting article on the marketing role that reps are now undertaking on behalf of a number of manufacturers: Representatives Shoulder the Marketing TaskMany NEMRA reps report that as a result of […]


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Customer Segments  / Lighting  / Lighting2
The Future of LEDs and CFLs
David Gordon Posted On August 27, 2008


Home Channel News’ August 11th issue provided insight into the lamp market. With incandescents effectively being banned by 2014, the future appears to belong to CFLs and LEDs. But with LEDs “at $50 for a light bulb”, what is the […]


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Growth Strategies  / Marketing  / Profitability
Retaining Market Development Funds (MDF)
David Gordon Posted On August 21, 2008


I was speaking with a distributor last week regarding the opportunity to speak to their salespeople, and probably suppliers, at their upcoming Field Marketing Summit. Their desired topic is “How marketing can help / The role of marketing“. Our conversation […]


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Marketing  / Pricing  / Profitability  / Supplier / Products
Continuing the Discussion on Private Labeling
David Gordon Posted On August 19, 2008


Interesting article in this month’s TED magazine entitled “The Myths of Buying Foreign Off-Brands” (article is not online). Interesting for a couple of reasons: The article is in TED, an association publication that includes manufacturers as affiliate members. This is […]


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Branding  / Growth Strategies  / Industry Consolidation  / Lighting  / Lighting2
Who Will Use GE’s Name?
David Gordon Posted On August 18, 2008


Last week there was a little reported story that mentioned that Haier, a Chinese appliance company, and Blackstone, a private equity firm that the Chinese government made a 10% investment in last year, were considering/bidding for GE Appliances, which includes […]


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Branding  / Marketing
Improving Your Website Visibility Inexpensively
David Gordon Posted On August 11, 2008


For distributors who seek to position themselves as information providers and manufacturers who recognize that contractors and end-users are more frequently turning to websites for more comprehensive information, company websites are becoming more important and more robust. The challenge, unfortunately, […]


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eBusiness  / Lighting  / Lighting2  / Pricing  / Productivity  / Profitability
Recession + Productivity = Profits
David Gordon Posted On August 7, 2008


Monday’s WSJ had an article that discussed the relationship between productivty and recessions. According to the article, productivity during the six recessions since 1970 grew only 0.8%, on average, whereas this year it has estimated to have grown by 2.5%. […]


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    Channel Marketing Group
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