• Home
    • News
    • Products
    • Lighting
    • Resources
    • Research
    • People
    • Jobs
    • About
    • Contact
  • Home
  • News
  • Products
  • Lighting
  • Resources
  • Research
  • People
  • Jobs
  • About
  • Contact
Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Growth Strategies  / Marketing  / Pricing  / Profitability  / Reps  / Sales Channel
“It’s only worth what I can sell it for!”
David Gordon Posted On August 5, 2008


At one time or another most distributors have used this famous quote when dealing with the tax man. There is a companion statement/plea that also is used: “I don’t care what I paid for it, it is only worth “x”. […]


Continue Reading
7
0



Growth Strategies  / Industry Consolidation
Sonepar and CED Lead the Way
David Gordon Posted On July 31, 2008


On the acquisition front that is.Growth can come from multiple ways, even in tough times. While a number of distributors are developing / implementing targeted strategies and some are opening new locations, others are taking advantage of competitor challenges.Given a […]


Continue Reading
2
0



Associations  / eBusiness  / Pricing  / Productivity
Dueling for Your Data Dollars
David Gordon Posted On July 28, 2008


The competition for your data dollars is increasing. Thanks to our readers, we’ve recently received the latest communications from Trade Service and IDEA, and they appear to be divergent in style.The Trade Service communications appear to be positive and sales-oriented, […]


Continue Reading
15
0



Associations  / eBusiness  / Pricing  / Productivity
Trade Service Reaches Out to Customers
David Gordon Posted On July 22, 2008


Received a copy of a letter from a distributor friend, that Trade Service sent to its electrical distribution customers. Interesting how a company begins to reveal itself when it needs to become competitive / visible again.Key points from the letter […]


Continue Reading
9
0



Associations  / eBusiness  / Pricing  / Productivity
Your Data at a Crossroads
David Gordon Posted On July 16, 2008


Now that the dust has settled, press releases have been issued and frantic calls have been made seeking information, the question becomes, what does the decision by IDEA and Trade Service mean to everyday operations and the industry “vision” of […]


Continue Reading
12
0



eBusiness  / Pricing  / Productivity
Trade Service & IDEA Move On
David Gordon Posted On July 16, 2008


According to an email we just received from NAED, confirmed by press releases on Trade Service’s website and IDEA’s website, the two companies are moving on from their 10 year agreements. Click the links above to see the press releases […]


Continue Reading
3
0



Branding  / Industry Consolidation  / Lighting  / Lighting2
The “New” GE
David Gordon Posted On July 10, 2008


News reports that offers for GE’s Appliances’ group weren’t high enough and that the company is now looking at spinning off GE’s appliances, lighting and industrial groups could create interesting opportunities for a new entity, presuming it has the financial […]


Continue Reading
5
0



Awards  / Customer Segments  / Lighting  / Lighting2  / Marketing  / Sales Channel
Reading Roundup
David Gordon Posted On July 6, 2008


Lutron, Leviton, Philips, the hardware industry and North Dakota were in recent articles we’ve read. Below are the items of interest: “Lutron says dimmed halogen bulbs are better than compact fluorescents ” was the headline on www.dvice.com. The article goes […]


Continue Reading
0
0



Customer Segments  / Lighting  / Lighting2  / Marketing
An Energizing Future for the Electrical Industry
David Gordon Posted On July 1, 2008


A recent article in Forbes posed this question, “What happens when you don’t build more power plants?” and we’ll add “and the future of the automotive industry is electric cars”. Combine the two, plus the fact that electricity usage is […]


Continue Reading
3
0



Marketing  / Pricing  / Supplier / Products
Price and Performance
David Gordon Posted On June 26, 2008


With commodity pricing soaring, many manufacturers are pushing price increases down to distributors who are scrambling to enter the information into their systems to update costs and then pass them on to their customers where ever they can. Sometimes they […]


Continue Reading
1
0



197
Newer Posts Older Posts


Subscribe to ElectricalTrends





  • David Gordon
    Channel Marketing Group
    919-488-8635

  • Privacy Policy

    Moderation Policy

    Terms of Use

    Legal Disclaimer

    Advertising

  • Recent Posts

    • ABB Rep Nexus Power Plans for PE-Powered Growth
    • Prysmian Talks to Atkore … Done. Sold $3.8b Deal?
    • Opportunities at Solais Lighting

© Copyright GrandNews Theme Demo - Theme by ThemeGoods
Press enter/return to begin your search