As distributors seek cost-effective ways to improve customer experience, improve productivity and have a cost-effective sales tool, while doing all of these digitally, ElectricalTrends is pleased to welcome our newest partner, Prokeep. Prokeep offers a unique solution to distributors, which […]
Between tradeshows, industry meetings, and marketing group meetings, along with everyday business, distributors, manufacturers, and reps try to do some 2025 planning. Aside from identifying goals and conceiving strategies, resource plans need to be considered. Yes, one of those considerations […]
Earlier this month Kansas City hosted over 200 people from the electrical industry for the LEAD conference, which I designed to support emerging industry leaders and provide them additional industry insights. A number of Channel Marketing Group clients had staff […]
Yesterday morning when I logged on, I ran across Christian Sokoll’s Monday Market Share posting on LinkedIn (and if you are not following him, you should.) The headline was “Navigating Uncertain Times for 2024 and Beyond.” So, I clicked on […]
Yesterday Graybar announced changes / enhancements to its leadership team: “Graybar, a leading distributor of electrical, communications, data networking and industrial products and provider of related supply chain management and logistics services, today announced the following leadership changes that will […]
Satco is enhancing its sales team. According to a press release, Satco is adding a SouthEast regional manager who will have some national chain responsibility within the electrical distribution industry and an individual to support in the Southwest who will […]
Recently I was talking with a client about strategic planning as they are beginning their journey to define their path forward to 2030. They’ve set a goal, identified values, have a vision of their purpose, and currently have a strong […]
MaxLite, a leader in energy-efficient lighting solutions, is proud to announce the launch of EasyRFTM, an innovative room-based wireless lighting control system that expands the company’s c-Max Lighting Controls platform. EasyRF represents a user-friendly and cost-effective solution designed to seamlessly […]
Border States apparently is seeking to accelerate its growth and is increasing its focus on mergers / acquisitions with the appointment of Aaron Hughes as their point person to drive acquisition activity. According to its press release, “Aaron Hughes, former […]
Recently we released our Q3 Pulse of Lighting report which, other than sharing that Q3 was relatively static, also asked a couple of questions that directly lead to growth for the lighting market. The issue is important as the lighting […]
David Gordon
Channel Marketing Group
919-488-8635
