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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Manufacturers  / Reps
Prysmian | Encore, Arlington Make Rep Changes
David Gordon Posted On December 1, 2025

New Territory Relationships Gen-Mark, Lachut Sales

Prysmian | Encore Wire and Arlington, both premier lines in their respective product categories, made rep changes affecting distributors and end-user customers in Ohio and western New York, respectively. Prysmian | Encore Wire Announces Gen-Mark as Industrial and Construction Sales […]


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Customer Segments  / Growth Strategies  / Industry Outlook  / Marketing  / Research Reports
2026 Housing Outlook & Electrical Opportunities
David Gordon Posted On November 21, 2025

2026 Housing Outlook - ElectricalTrends

While the electrical market is the poster-child for the phrase “every market is a local market”, it helps to have a macro frame of reference to guide you in what to look for. In the housing industry, there are two […]


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Associations  / Growth Strategies  / Industry Outlook  / Research Reports
Distributors! Take Advantage of the Electrification Opportunity!
David Gordon Posted On November 16, 2025

Electrification - An Electrical Channel Opportunity

Can you go through a day without hearing the word “datacenter” or “new industrial opportunity / facility?” And then, shortly thereafter you hear about future power needs. A few years ago, we heard how EV’s were going to drive electrification […]


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Channel Strategies  / Manufacturers  / Reps  / Sales Channel  / Supplier / Products
NSI Makes Moves … Midwest and New England
David Gordon Posted On November 11, 2025

NSI Industries

As the year comes to an end, NSI is making moves in the Midwest and New England with its independent manufacturer representative network that will create some interesting opportunities in positioning the company for 2026 and beyond. NSI Consolidates Lines […]


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Customer Segments  / Growth Strategies  / Research Reports
Data Centers Lead the Way
David Gordon Posted On November 10, 2025

Data Centers Lead the Way

Data centers are perceived as a “huge” market opportunity by almost every manufacturer. Many distributors believe that they should be able to win some business there. Reps are expected to win business there. And yes, there are lots of data […]


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Distributors  / Industry Outlook  / More Insights
Rexel’s US Activity Outperforms Corporate
David Gordon Posted On November 5, 2025

Rexel Quarterly Earnings

Rexel’s North American group was the star performer for the company in Q3. While the overall business was up only 3%, North America more than doubled the group’s performance, coming in at 7.4%. Some key highlights from their press release […]


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Distributors  / Industry Outlook  / More Insights
Graybar Grows Double Digits in Q3
David Gordon Posted On November 5, 2025

Graybar

Last week Graybar announced that their Q3 performance generated $3.29 billion, which represented a 10.7% increase over 2024. While the percentage increase was nominally behind Wesco’s EES performance, from a dollar perspective Graybar’s electrical revenue (excluding datacom and utility) exceeds […]


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Associations  / Distributors  / Industry Outlook  / More Insights
AD Q3, Good but Difficult to Determine Electrical Performance vs Chains
David Gordon Posted On November 5, 2025

AD IESD

Over the past year AD has grown significantly with the merger with IMARK and its recently announced merger with The Commonwealth Group. In addition, sales from its independent members continues to soar. According to a recent AD press release, through […]


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Lighting  / Reps  / Supplier / Products
Casambi and Thea Connect in New York
David Gordon Posted On November 2, 2025

Casambi and Thea - Connecting & Controlling Lighting in NY

Casambi, the global leader in wireless lighting controls, today announced a new partnership with Thea Enterprises, a respected manufacturer’s representative in the New York metro area. Casambi and Thea Connect in New York This partnership combines Casambi’s LightingOS™, known to […]


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Associations  / Lighting  / More Insights  / Reps  / Training
NEMRA Lighting Stepped Training
David Gordon Posted On October 26, 2025

NEMRA Lighting Stepped Education

Recently we supported NEMRA on a project to estimate the total distribution sales sold via the assistance of NEMRA independent manufacturer representatives. The percentage exceeded 50% of industry revenues (and if you want to know more, contact Jim Johnson.) Yes, […]


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