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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Distributors  / Growth Strategies  / More Insights  / Productivity  / Sales Channel  / Technology
Branch Level Tactics for Taking Share in ’26
David Gordon Posted On October 22, 2025

A Tool for Taking Share in ‘26 - Prokeep - ElectricalTrends

As we look forward to 2026 the crystal ball right now is showing slow growth aside from those who will benefit from data centers and possibly the industrial market if they are receiving a new factory or expansion. Those in […]


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Associations  / eCommerce  / More Insights  / Technology
Shared at eBiz 2025, IDEA on a Mission
David Gordon Posted On October 21, 2025

IDEA eBiz 2025

IDEA’s recent 2025 eBiz conference held earlier this month in Nashville brought together almost 160 people representing 20 distributor, 20 manufacturers, service companies, and IDEA’s staff. The conference expanded its contextual reach from talking data into the burgeoning topic of […]


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People in the News
Alan Rosenfeld Retires from Sonepar After 43 Year Career
David Gordon Posted On October 16, 2025

Alan Rosenfeld - Sonepar - ElectricalTrends

The aging of the industry continues as Sonepar announces the retirement of Alan Rosenfeld, its Eastern Region President. According to Sonepar’s press release: “Sonepar announced Alan Rosenfeld, East Region President in the U.S., will retire on January 3, 2026, following […]


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People in the News
Southwire Transitions Leadership. Stinson & Adkins to Retire
David Gordon Posted On October 16, 2025


Yesterday was a big day at Southwire as both Rich Stinson, Southwire’s CEO, and Norman Adkins, Southwire’s President and COO, both announced their retirements. Southwire is welcoming new leadership, from outside the industry. The new President and CEO is Ganesh […]


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Manufacturers  / Supplier / Products
Rockwell Delivers the Bacon
David Gordon Posted On October 14, 2025


When we think of automation we think of manufacturing. More towards equipment. Typically, your first thought is not food even though food processing is a major market segment. And, within food, the first thought is not bacon … although some […]


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Branding  / Distributors
Atlantic Coast Electric Supply Rebrands Rock Hill in Grand Style
David Gordon Posted On October 14, 2025

Atlantic Coast Electric Supply Rock Hill - Electricaltrends

Atlantic Coast Electric Supply (ACES), the leading South Carolina-headquartered independent electrical distributor, welcomed, and rebranded, its acquisition of Carolina Electrical Supply Co with a grand opening celebration. Atlantic Coast Electric Supply Celebrates the Grand Opening of the Rock Hill Location! […]


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Lighting  / Reps  / Supplier / Products
Halco Joins the Midwest Lighting Team
David Gordon Posted On October 14, 2025

Halco Lighting

Halco Lighting Technologies recently announced its new partnership with Midwest Equipment Co. as its authorized representative for Halco Lighting Technologies® in Iowa, Nebraska, Kansas, and Western Missouri. This partnership marks an exciting new chapter for both organizations, strengthening a shared […]


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Lighting  / Manufacturers  / Supplier / Products
Renova, An MBE Delivering on the Pulse of Lighting
David Gordon Posted On October 6, 2025

Jessica Mularski - Woman Owned Renova

Recently I was reviewing our Q3 Pulse of Lighting Report and there were a few things that jumped out at me. They included: Impact of tariffs (I know, duh!) but some comments about Made in America manufacturers. The most promising […]


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Growth Strategies  / Industry Outlook  / Lighting  / Research Reports
2025 Q3 Pulse of the Lighting Market … Steady
David Gordon Posted On September 29, 2025

Q3 Pulse of Lighting Survey

Over the past couple of weeks, we’ve solicited the industry input into the pulse of the lighting industry in Q3. We had heard, nationally, and on average, that business was challenging, and, for the most part, that’s what the results […]


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Associations  / Industry Consolidation  / Industry Outlook  / Research Reports
Oh Canada … The Size of the Canadian Electrical Market
David Gordon Posted On September 28, 2025

The Canadian Electrical Market - ElectricalTrends

Historically those of us “south of the border” (the Canadian border) estimate that the Canadian electrical market is about 10% of the US market. We’re close. According to the latest Pathfinder report, compiled by Kerrwil Media in partnership with Electro-Federation […]


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