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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Associations  / Distributors  / Growth Strategies  / Industry Outlook  / More Insights  / Training
Channel Marketing Group Partners with NAW/MDM SHIFT
David Gordon Posted On April 14, 2025

NAW MDM SHIFT

Channel Marketing Group is pleased to partner with NAW and MDM on the upcoming MDM Shift conference, scheduled for May 13-15, 2025. I’ve known Tom Gale and MDM since I was at IMARK. MDM has been the preeminent publication sharing […]


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eBusiness  / eCommerce  / More Insights  / Sales Channel  / Technology
7 Reasons to Choose This eCommerce Company
David Gordon Posted On April 14, 2025

eCommerce - Brilliant Brilliance BigCommerce

Over the past few weeks, I’ve been observing the quarterly reports and other communiques by distributors in a number of industries – Sonepar, Rexel, Watsco, Fastenal, Grainger, Ferguson and similar – and there has been a recurring trend … growth […]


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Contractors  / Distributors  / Industry Consolidation  / Industry News  / More Insights  / People in the News  / Reps
People, Products, and Companies … Changes in the Marketplace
David Gordon Posted On April 9, 2025

Steven Guidry

Q2 started with some personnel announcements and an acquisition announcement so we wrapped up Q1 with an overview of People, Products, and Companies. People McNaughton-McKay In a move that surprised many, McNaughton-McKay announced that Steve Guidry is now the new […]


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Industry Outlook  / Lighting  / Manufacturers  / Research Reports
Q1 Pulse of Lighting Market Slow, Uncertain. Acuity Steady
David Gordon Posted On April 7, 2025

Q4 2024 Pulse of Lighting Survey

Given feedback from our Q1 Pulse of Lighting Report and Acuity’s Q2 earnings report, we can say with confidence, “the lighting market was flat last quarter with business slowing as the quarter progressed.” The quarter was initially hit with weather […]


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eBusiness  / More Insights  / Productivity  / Profitability  / Technology
Human-in-the-Loop AI Strategy
David Gordon Posted On April 6, 2025

Human Augmented AI

If we’re to believe, AI is going to solve all our problems! It’s going to manage the sales organization, handle quoting, respond to customer service calls, make product recommendations, manage inventory, recommend and adjust pricing, analyze the business, simplify marketing, […]


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Contractors  / Customer Segments  / Growth Strategies  / Lighting  / More Insights  / Reps  / Sales Channel
Acuity, Delta Seek to Broaden Controls Market
David Gordon Posted On March 26, 2025

Expanding Lighting Controls Opportunities

When lighting companies show up at AHR to exhibit and talk about lighting controls, as well as hold educational sessions / press briefings, you know the lighting market is changing. This is what Acuity / QSC and Delta Intelligent Building […]


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More Insights  / Pricing  / Profitability
The Impact of Tariffs on Ship and Debit (SPA) Programs
David Gordon Posted On March 23, 2025

Tariffs Ship Debit SPAs

When tariffs were announced in February, we cautioned that the best strategy for distributors was to focus on their processes so that they could facilitate passing through the price increases. Part of our guidance was to automate implementation of price […]


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More Insights  / Productivity  / Profitability
Employee Satisfaction Drives Performance
David Gordon Posted On March 18, 2025

Employee Satisfaction Drives Performance

One thing you can say about the NFL is that the role of the player (aka “the employee”) is heightened due to the compensation level. The importance of the players (aka “the product”) also enables them to have a voice. […]


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Channel Strategies  / Industry News  / Manufacturers  / More Insights  / Pricing  / Profitability
Copper, China and More About Tariffs
David Gordon Posted On March 16, 2025

Tariff China USA

There are some tariffs we know (China, imported steel and aluminum) and then those (at least at the time of this writing) that are proposed (Canada / Mexico) and then others that are “floated” for consideration, or at least media […]


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Contractors  / Customer Segments  / Industry Consolidation  / Industry Outlook  / More Insights
Bolgard Joins Charge and a Changing Contractor Space
David Gordon Posted On March 16, 2025

Spencer Bolgard Charge Enterprises

For those who know Spencer Bolgard, who most recently was President & CEO of MaxLite and previously was notably known for his tenure at AD and Cooper Industries, he was recently named the CEO of Charge Enterprises. Charge Enterprises is […]


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    Channel Marketing Group
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