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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Industry Outlook  / Lighting  / Supplier / Products
Acuity 2026 Q1 Results Affirm Pulse of Lighting Findings
David Gordon Posted On January 9, 2026

Acuity Earnings Update

Acuity shared their FY 2026 Q1 (really, 2025 CY Q4) results and their lighting business’ (ABL – Acuity Brands Lighting) performance was in line with our Q4 2025 Pulse of Lighting report findings … and we have no idea if […]


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Associations  / Manufacturers  / More Insights  / People in the News  / Reps
NEMRA Announces New Board, NMG, and Strategic Advisory Council Members
David Gordon Posted On January 8, 2026

NEMRA

NEMRA has always been a very member-responsive association and actively involves both its independent manufacturer representative members and its manufacturers in committees and its board to not only gather input, but to assist in key leadership decisions. With its annual […]


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Lighting  / Research Reports
The Pulse of Lighting – Slow Q4. Rays of Hope for 2026?
David Gordon Posted On January 6, 2026

Q4 Pulse of Lighting Survey

As the calendar turned, many in the lighting industry said “good riddance” to 2025. It was a rocky road given the impact of tariffs on the project market and product pricing. At the end of the day for most it […]


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Lighting  / Supplier / Products
The Story Behind Domino by Satco
David Gordon Posted On January 6, 2026

Domino by Satco

The 2025 Q4 Pulse of Lighting report revealed that many lighting manufacturers, lighting agents / manufacturer reps, and electrical distributors feel that lighting controls will be an important driver to helping them achieve their 2026 lighting goals. Lighting Controls Key […]


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Distributors  / More Insights  / Productivity  / Profitability  / Sales Channel  / Training
Your Branch Manager is Your Foundation
David Gordon Posted On January 5, 2026

Foundations of a Giant - Role and Training of Branch Managers

Customer service is one of the services that differentiate distributors. In fact, it is the most critical one as it is the essence of what is delivered to customers … and delivered by your people. Your branch managers are at […]


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Associations  / More Insights  / Reps
ESA Adds Warehouse and Topaz
David Gordon Posted On January 5, 2026

ESA - Electrical Sales Associates

The new year brings the opportunity to communicate change and new initiatives. Once company doing this is Electrical Sales Associates, a leading manufacturer representative based in Nashville, TN. Three Announcements from ESA According to their press release, ESA had three […]


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Profitability  / Research Reports
Improving Rebate Performance is a Team Sport – Research Report
David Gordon Posted On January 5, 2026

Rebate Electrical Distribution

In the electrical distribution industry, we often talk about “backside dollars”, or rebates, as a necessary part of the business. But are they a strategic asset or just a “tax” on doing business? Last year we (Channel Marketing Group) conducted […]


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People in the News
Christiano to Lead Ligman Lighting USA Sales
David Gordon Posted On January 5, 2026

Daniel Christiano - Ligman Sales - ElectricalTrends

Ligman Lighting USA o announced the appointment of Daniel Christiano as Director of Sales, North America. In this role, Daniel will lead Ligman’s sales strategy across the U.S. and Canada, working closely with the company’s agency partners and internal teams […]


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Industry Consolidation  / Lighting  / Supplier / Products  / Uncategorized
Halco Acquires Topaz from Southwire
David Gordon Posted On December 23, 2025

M&A Mergers acquisitions

Many have talked about the need for some consolidation in the lighting industry, and there have been some small companies acquired but few that have good brand awareness. Yesterday Halco changed this. Halco announced that it acquired Topaz’ lighting business […]


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Distributors  / People in the News  / Reps
Sonepar and Yanow Announce Promotions
David Gordon Posted On December 23, 2025

Promotions Yanow Sonepar

As the year comes to an end, Sonepar, a leading distributor, and Yanow, a leading manufacturer representative in New England, both announced leadership promotions: Yanow Promotes Eric DeMaio to Partner According to a press release “Yanow, Inc. has announced the […]


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    Channel Marketing Group
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