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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Featured  / Pricing
Pricing Strategy Starts with Experience
David Gordon Posted On March 2, 2026

Pricing Starts with Experience

Pricing Strategy in Electrical Distribution: A Veteran’s View The Bottom Line: An industry veteran with 30+ years spanning electrical distribution and contracting argues that hidden “system cost,” opaque rebate structures, and rigid GP% minimums actively cost distributors orders and inhibits […]


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More Insights  / People in the News  / Reps
McAuliffe Sales Emphasizes Vertical Approach Under New Leadership
David Gordon Posted On March 1, 2026

McAuliffe Sales

The Bottom Line: McAuliffe Sales has completed its leadership transition to Chris Allshouse and is formalizing a vertical market strategy — splitting into dedicated Commercial and Industrial divisions under new VPs Scott Davis and Ken Lee — to deliver deeper […]


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Featured  / Industry Consolidation  / Lighting
Is the Lighting Market Shaking Out?
David Gordon Posted On February 24, 2026

Which Lighting Brands Survive? Thrive? - ElectricalTrends

The overall lighting market has been “challenged” the past half decade with questionable, if any, sales growth. In fact, Channel Marketing Group’s Pulse of Lighting report, which we’ve conducted for 8 years, rarely has shown growth. Last quarter Acuity CEO […]


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More Insights  / Research Reports  / Technology
How AI Can Transform HR for Electrical Distributors
David Gordon Posted On February 24, 2026

AI for HR in Electrical Distributors

For electrical distributors, their largest asset, and greatest differentiator, is their people. While inventory is a large line-item expense, the reality is that you can operate a electrical distributorship with little, if any, inventory if that is your business model. […]


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Distributors  / More Insights  / Technology
Sonepar and AI
David Gordon Posted On February 19, 2026

Sonepar - the AI Enabled Distributor - ElectricalTrends

When you have $36+ billion in sales, are private, and have a net profit of at least $1.8 billion, you have money to invest into the business. This is Sonepar. This is the company that has invested much in eCommerce […]


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Associations  / Lighting
NEMRA Lighting Announces Summit, Webinar
David Gordon Posted On February 19, 2026

NEMRA Lighting

Last week NEMRA held one of its most successful conferences as about 2100 independent manufacturer reps and manufacturers gathered in Orlando for the 2026 NEMRA Conference. In addition to 1000s of one-on-one meetings and countless individual networking opportunities, there were […]


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Technology
Speed Wins – Automated Ordering – Prokeep Webinar
David Gordon Posted On February 10, 2026

Prokeep Order Automation

You’ve heard the phrase “speed kills.” From a business perspective, speed can kill your competition. It can help you win the order by being their first. You either take the order off the market because your customer needs to get […]


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Associations  / Reps
NEMRA 2026 Prep for Manufacturers & Reps
David Gordon Posted On February 6, 2026

NEMRA 20206

Super Bowl Sunday begins the super bowl of industry conferences. NEMRA holds its Annual Conference next week with over 2000 people expected in Orlando. This is the industry’s largest single collection of individuals from the channel under one roof. Did […]


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Industry Consolidation  / Industry News  / More Insights  / Productivity  / Technology
Innovation Drives Acquisition – Arlington and Pull Logic
David Gordon Posted On January 30, 2026

Innovation Drives Acquisition

What do Arlington Industries and Pull Logic have in common? Both are innovators. And innovative companies drive change and are valued. Innovation Drives Acquisition Both companies are known as innovators and, coincidentally, received new “investors” with Arlington being acquired by […]


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People in the News
People at KE, Rosedin, Wheatland, Border States, North Coast and Milbank
David Gordon Posted On January 30, 2026

People on the Move

Since the beginning of the year there have been a number of people who’ve changed roles and, based upon observing LinkedIn, a number of people who retired (or maybe I have too many connections of a certain age!) The end […]


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    Channel Marketing Group
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