Earlier this year Genlyte, a Signify business, announced it would open a network of distribution centers around the country to make the company “easier to do business with” by having regional stock, enabling them to ship quicker to their distributors. […]
The NAED Marketing Summit is around the corner … only 10 days away before the electrical industry’s marketing leaders will, in Indyesque, “start their engines. So far over 200 electrical distributors, independent manufacturer reps, and manufacturers have registered for the […]
Last month Lantern, an AI-powered, inventory forecasting system, joined NAED. The association announced their membership a couple of weeks ago. Having met Conor Leen almost two years ago, I reached out to him for an update and to offer him […]
Parspec, best known as a vital lighting quotation system used by many lighting agents / manufacturer reps and distributors has been developing its Sales Management platform to support lighting agents / reps. The company received input from 16 lighting agents […]
Recently I saw two news stories that got me wondering. The first was New York State’s moratorium on data center construction. The second was a county here in North Carolina that also implemented a moratorium, and the newscast went on […]
The lighting industry continued to undergo much change in Q2. Aside from a number of small manufacturer acquisitions / mergers, lighting agents merging, and the final “implosion” of Cree Lighting, we also had LEDucation, Signify’s Capital Markets Day, Acuity’s earnings […]
At the NAED Eastern back in February I sat down with Karthik Chidambaram from DCKAP for a discussion about the industry. While a conversation, in reality Karthik was interviewing me (yes, unusual.) I’ve known Karthik and DCKAP for a number […]
Recently, I spoke to about 200 contractors, distributors, and manufacturers at the Electric League of Western PA on improving project profitability. The central message was simple: if contractors and distributors want to improve profitability, they need better communication that reduces […]
As manufacturers and distributors seek areas for growth as well as beginning their 2027 planning (yes, there are manufacturers looking this far ahead), Chris Sokoll from DISC shares an idea called “economic clustering” and highlights how this complementary market approach […]
For years the electrical industry viewed marketing as premiums (you know, T-shirts and hats), events (counter days and promotions) and flyers. Then it evolved to digital. But for leading companies, marketing has a seat at the table and strategic contributions […]
David Gordon
Channel Marketing Group
919-488-8635
