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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




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2025 Q1 Pulse of Lighting Survey Now Open
David Gordon Posted On March 13, 2025

Q4 2024 Pulse of Lighting Survey

Our 2024 Q4 Pulse of Lighting report, which also forecasted a slow, but positive, Q1 followed by a more robust 2025 seemingly did not take into account what appears to be a rollercoaster Q1. From early returns to our Q1 […]


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Growth Strategies  / Industrial Market  / Industry Consolidation  / Manufacturers  / More Insights
nVent Acquires Avail’s Electrical Group
David Gordon Posted On March 11, 2025

nVent Avail

nVent announced the first major acquisition of the year when it agreed to acquire the switchgear, busway, and enclosure businesses from Avail Infrastructure Group. These three businesses generated about $375 million in revenue in 2024, with the business being acquired […]


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Productivity  / Profitability  / Technology
Free AI Insights Summit
David Gordon Posted On March 10, 2025


If you are talking tech or processes with anyone inevitably the topic quickly turns to AI. There is much going on in this space and it seemingly changes daily. I’ve recently had conversations with some people inquiring what distributors are […]


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eCommerce  / More Insights
The Online Pricing Challenge
David Gordon Posted On March 6, 2025

Online Pricing Challenge

When it comes to launching a commerce-enabled websites, frequently distributors get concerned about: Product content Pricing Integrating with their ERP for “real-time” information. These are perceived as “daunting” and can frequently create paralysis in the decision-making process, especially if the […]


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Channel Strategies  / Industry Consolidation  / Industry News  / Lighting  / Marketing Groups  / More Insights
Parting Ways After 40+ Years – AD and Genlyte Solutions
David Gordon Posted On March 4, 2025

AD Genlyte Parted Ways

After a forty-plus year relationship, AD and Genlyte Solutions Group, a Signify company announced that they are ending their relationship and parting ways. Genlyte, which emanates from Philips Lighting, Advance Transformer, and Genlyte Group, which was founded in 1984, was […]


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Advocacy  / Branding  / Distributors  / Growth Strategies  / More Insights
Attracting The Next Generation
David Gordon Posted On March 3, 2025

Attracting Next Generation

“Workforce development” is the new euphemism that many are using to describe the need for employee recruitment, development, and retention. It’s all about how to attract and keep talent. The why is that, as much as technology companies would like […]


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eCommerce  / More Insights
Distributors, Is eCommerce Important to Your Customers?
David Gordon Posted On February 25, 2025

eCommerce - Are Your Customers Satisfied

That’s the question many senior executives ask themselves regularly about eCommerce. They’ve invested much into their website. They’ve invested into product data. They’ve invested into people. They ask, does anyone care? Are we getting an ROI? I know I’m being, […]


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Associations  / More Insights  / Reps
NEMRA. “It Starts with Us.” 2000+ Strong
David Gordon Posted On February 24, 2025

NEMRA 2025 Conference

Earlier this month the sales organizations of much of the industry gathered in Orlando for NEMRA’s 2025 Annual Conference. This gathering, the largest collection of electrical distribution professionals, represented over 2000 individuals from over 140 manufacturer and 250 sales organizations […]


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Jobs  / People in the News
Jason Hill Becomes HellermannTyton’s Executive Sales Director
David Gordon Posted On February 24, 2025

Jason Hill HellermannTyton

According to a recent press release, HellermannTyton has promoted Jason Hill to Executive Sales Director, responsible for the company’s electrical business. Hill joined the company in August 2000 as Telecommunications Market Manager. Since then, he has served as a regional […]


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Associations  / More Insights
Inaugural NAED Eastern Observations
David Gordon Posted On February 24, 2025

NAED 2025 Eastern

Last week’s NAED meeting held in Tampa was a robust affair with 851 registered attendees, many of whom were asking / answering about tariffs and then sharing their outlook for 2025. The event, the first that combined the historical NAED […]


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    Channel Marketing Group
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