Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Distributors  / Growth Strategies  / Industrial Market  / Industry Consolidation  / Industry Outlook  / More Insights
Heritage Enters Acquisition Market for Automation Firms
David Gordon Posted On December 19, 2025

Heritage Automation Partners

The distributor acquisition market has been slow this year. Coming into this year, since 2021, the start of COVID, there had been about 130 distributors acquired, or a little more than 30 per year. This year … a few in […]


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Awards  / Lighting  / Marketing  / Supplier / Products
Lighting Takes 8 Spots in BD&C Top 75 Products for 2025
David Gordon Posted On December 18, 2025

Top 75 Building Products

An interesting product ranking came across my desk this week. Usually, I don’t pay much attention to these because it is a publisher’s pick but Building Design + Construction’s Top 75 Building Products for 2025 was selected by a jury […]


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Associations  / Lighting  / More Insights  / People in the News
Marsh Joins ArchLIGHT. Increased Focus on Controls?
David Gordon Posted On December 18, 2025

Webster-March-ArchLight - ElectricalTrends

In a sign of the importance of lighting controls as a growth segment of the lighting industry, ArchLIGHT Summit, the Dallas Market Center’s lighting show which it held in September, announced Webster Marsh to Lead ArchLIGHT Education & Programming According […]


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Industry Consolidation  / More Insights
LindFast Acquires AZ Wire & Cable
David Gordon Posted On December 15, 2025

Electrical Distributor Deals

The acquisition market has been relatively quiet for the past six months. There have been some manufacturer rep deals as well as numerous manufacturer deals (although not many that are relevant to the core electrical distribution market.) Many have asked […]


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Manufacturers  / People in the News
Heffernan to Lead Zekelman Electrical
David Gordon Posted On December 15, 2025

Kevin Heffernan - Zekelman - ElectricalTrends

Zekelman Industries, the leading independent steel pipe and tube manufacturer in North America, today announced that Kevin Heffernan has been appointed President of the company’s electrical business effective January 1, 2026. Heffernan will be succeeding Jim Hays, who is retiring […]


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Distributors  / More Insights  / People in the News
Hanna Promoted to Fromm CEO
David Gordon Posted On December 15, 2025

Fromm Electric Supply

Congratulations are in order for Fromm’s John Hanna. According to a press release from Fromm Electric: “Fromm announced that effective January 1, 2026, John Hanna, President & Chief Operating Officer, will become Chief Executive Officer of the company. This transition […]


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Manufacturers  / More Insights  / Reps
Manufacturers – Is it a Them Thing? A You Thing? Or a Joint Thing?
David Gordon Posted On December 11, 2025

Manufacturer Rep Change & Evaluation - ElectricalTrends

We’re at the time of year where seemingly many manufacturers review their independent manufacturer reps / lighting agents and contemplate change. How do I know? Follow your LinkedIn feed. Notice the number of companies that announce new relationships. Between now […]


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Reps  / Supplier / Products
ABB Welcomes RB Sales to Rep Network
David Gordon Posted On December 10, 2025

RB Sales

ABB and RB Sales, a division of Electris360, made a significant move in the Upper Midwest with ABB announcing RB as its newest manufacturer representative. RB Sales to Represent ABB Installation Products According to a press release from RB Sales, […]


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Lighting
2025 Q4 Pulse of Lighting Survey Now Open
David Gordon Posted On December 8, 2025

Q4 Pulse of Lighting Survey

The 2025 Q4 Pulse of Lighting survey is now open. Yes, it’s a little early but there is something called a holiday coming up and, with many off, we wanted to capture your projections early so that we can share […]


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eBusiness  / eCommerce  / Growth Strategies  / Technology
Converting POs to eCommerce, and a Christmas Offer
David Gordon Posted On December 5, 2025

eCommerce Upgrade

Earlier this year we conducted contractor research and asked about their eCommerce experience and utilization. The results mimicked what we do in our consumer lives – more usage. In the contractor world they are doing more information searching than ever […]


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