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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Advocacy  / Associations  / Reps  / Research Reports
NEMRA Releases Rep of the Future, Vision 2030 Report
David Gordon Posted On September 25, 2025

Rep of the Future

Last week NEMRA opened registration for its 2026 Annual Conference and over 1300 people have already registered, about 65% of those who will eventually attend (and if you haven’t, better register soon if you want a room at the Marriott!) […]


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Branding  / Customer Segments  / Lighting  / More Insights
Illuminate at NeoCon, a lighting opportunity?
David Gordon Posted On September 23, 2025

NeoCon The Mart Lighting

Covid did a job on the lighting industry, and we’re still suffering the effects. Aside from the WFH movement that was generated by it and significantly impacted commercial construction, it led to a change in sales and marketing. With so […]


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More Insights  / Productivity
Do You Hate Your HR Department?
David Gordon Posted On September 18, 2025

Hate HR - ElectricalTrends

Okay, I know the word “hate” may be a little strong, but perhaps “get frustrated” would be appropriate when the term “HR” comes to mind? And this frequently occurs with whomever HR reports to (Finance, COO, CEO, etc.), department managers […]


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Advocacy  / Associations  / Industry News  / Lighting  / More Insights
NAILD Disagrees with DLC; DLC Responds
David Gordon Posted On September 15, 2025

NAILD DLC Disagree - ElectricalTrends

If you are a lighting manufacturer, you know DLC (DesignLights Consortium). If you are a distributor, especially in a state with high energy costs and “rich” utility rebate programs, you know DLC. You know that, for a product to be […]


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Pricing  / Profitability  / Supplier / Products
Hammond Increase Highlights Need for Tariff Vigilance
David Gordon Posted On September 15, 2025

Hammond Power Solutions Tariff Price Increase - ElectricalTrends

Earlier this month, Hammond Power Solutions shared a press release that reinforced the need for distributors to heed the advice offered from pricing expert Scott Sinning to build strong pricing system methodology to allow for ongoing price changes. As Scott […]


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Lighting  / Research Reports
Q3 Pulse of Lighting Survey … How’s the Business?
David Gordon Posted On September 7, 2025

Q3 Pulse of Lighting Survey

Summertime is over. 3 1/2 months till the end of the year. The race is on to finish strong while beginning to plan for 2026! Tariff decisions were essentially made (maybe!) but, as an industry, everyone adjusts. The construction market, […]


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Industry Consolidation  / Lighting  / More Insights  / Reps  / Training
Lighting Agents Unite
David Gordon Posted On September 7, 2025

Lighting Agent - ElectricalTrends

It’s been said that “lighting agents are different.” While they may have desired to be different, there business challenges are the same as everyone else’s. Over the weekend I was finishing the 2025 Rep of the Future Report for NEMRA, […]


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eBusiness  / eCommerce  / More Insights  / Productivity  / Profitability  / Technology
IDEA’s eBiz Isn’t Just for Tech Heads
David Gordon Posted On September 5, 2025

IDEAs eBiz 2025

Mary Derrick (Schneider Electric), Danna Stone (Graybar), Brian DiBella (Legrand), Larry Stern (Standard Electric Supply), Tessa Myers (Rockwell), George Vorwick (United Electric Supply), Martina Schubert (Van Meter) … are all key business people in the industry. We’ll respected by senior […]


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More Insights  / Reps
Ewing Foley, Lester, Open New Rep Warehouses
David Gordon Posted On September 5, 2025

Ewing Foley Warehouse Houston

Earlier this week Gene shared thoughts on rep warehouses and how they can be used by a rep as part of their sales strategy. Yesterday I spoke with one who commented that two of his manufacturers are interested in inventorying […]


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More Insights  / Pricing  / Profitability
Converting Tariffs to a Competitive Advantage
David Gordon Posted On September 1, 2025

Profit Pennies Drain Gross Margin

Distributors, one thing is certain this year, in a year of uncertainty. Your margins are under attack! The complexity of tariffs ensures that there will be lost margin as well as lost opportunity to improve margin. Yes, a bold statement, […]


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