• Home
    • News
    • Products
    • Lighting
    • Resources
    • Research
    • People
    • Jobs
    • About
    • Contact
  • Home
  • News
  • Products
  • Lighting
  • Resources
  • Research
  • People
  • Jobs
  • About
  • Contact
Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Industry Outlook  / Lighting  / More Insights  / Pricing
Tariffs on Canadian Lighting. Will it Impact Distributors?
David Gordon Posted On July 24, 2026

Canada-Tariffs - US LightingTrends

On Wednesday the US announced increased tariffs, up to 50% on a variety of goods from Canada and the lighting industry was impacted. The tariffs are expected to be effective August 20th. Linda Longo, editor of ElectricalTrends’ sister publication US […]


Continue Reading
1
1



Lighting
Genlyte Ships from Dallas (Irving)
David Gordon Posted On July 24, 2026

Genlyte US-Distribution-Centers-2026 - Electrical Trends

Earlier this year Genlyte, a Signify business, announced it would open a network of distribution centers around the country to make the company “easier to do business with” by having regional stock, enabling them to ship quicker to their distributors. […]


Continue Reading
0
0



Associations  / Marketing  / More Insights
Still Time to Join 200+ at NAED Marketing Summit
David Gordon Posted On July 22, 2026

2026 NAED Marketing Summit - ElectricalTrends

The NAED Marketing Summit is around the corner … only 10 days away before the electrical industry’s marketing leaders will, in Indyesque, “start their engines. So far over 200 electrical distributors, independent manufacturer reps, and manufacturers have registered for the […]


Continue Reading
0
0



Associations  / More Insights  / Profitability  / Purchasing
Lantern Helps Distributors Manage Inventory, Increase by A Turn
David Gordon Posted On July 21, 2026

Lantern inventory management & purchasing - ElectricalTrends

Last month Lantern, an AI-powered, inventory forecasting system, joined NAED. The association announced their membership a couple of weeks ago. Having met Conor Leen almost two years ago, I reached out to him for an update and to offer him […]


Continue Reading
0
0



Lighting  / More Insights  / Reps  / Technology
Parspec Launches Sales Management for Lighting Agents
David Gordon Posted On July 20, 2026

Parspec Sales Management Now Available - ElectricalTrends

Parspec, best known as a vital lighting quotation system used by many lighting agents / manufacturer reps and distributors has been developing its Sales Management platform to support lighting agents / reps. The company received input from 16 lighting agents […]


Continue Reading
0
0



Growth Strategies  / Industry Outlook  / Research Reports
Without Data Centers, Is There a Construction Recession?
David Gordon Posted On July 19, 2026

Without Data Centers - Is There A Construction Recession - Electricaltrends

Recently I saw two news stories that got me wondering. The first was New York State’s moratorium on data center construction. The second was a county here in North Carolina that also implemented a moratorium, and the newscast went on […]


Continue Reading
2
1



Lighting  / Research Reports
Q2 Lighting. There is a Pulse plus Acuity and Signify Share
David Gordon Posted On July 13, 2026

Q2 Pulse of Lighting Survey

The lighting industry continued to undergo much change in Q2. Aside from a number of small manufacturer acquisitions / mergers, lighting agents merging, and the final “implosion” of Cree Lighting, we also had LEDucation, Signify’s Capital Markets Day, Acuity’s earnings […]


Continue Reading
3
1



More Insights  / Technology
Integration Drives Tomorrow’s AI Tech Stack
David Gordon Posted On July 12, 2026

David Gordon Interview with Karthik from DCKAP

At the NAED Eastern back in February I sat down with Karthik Chidambaram from DCKAP for a discussion about the industry. While a conversation, in reality Karthik was interviewing me (yes, unusual.) I’ve known Karthik and DCKAP for a number […]


Continue Reading
0
0



Customer Service  / Growth Strategies  / Profitability
What Matters to Electrical Contractors and What Makes Them Loyal
David Gordon Posted On July 12, 2026

What Matters to Contractors and Makes them Loyal - ElectricalTrends

Recently, I spoke to about 200 contractors, distributors, and manufacturers at the Electric League of Western PA on improving project profitability. The central message was simple: if contractors and distributors want to improve profitability, they need better communication that reduces […]


Continue Reading
1
0



Customer Segments  / Growth Strategies  / Marketing  / Research Reports
Economic Cluster Mapping Leverages and Accelerates Sales
David Gordon Posted On July 8, 2026

Cluster Mapping for Electrical Distributors

As manufacturers and distributors seek areas for growth as well as beginning their 2027 planning (yes, there are manufacturers looking this far ahead), Chris Sokoll from DISC shares an idea called “economic clustering” and highlights how this complementary market approach […]


Continue Reading
0
0



2
Newer Posts Older Posts


Subscribe to ElectricalTrends





  • David Gordon
    Channel Marketing Group
    919-488-8635

  • Privacy Policy

    Moderation Policy

    Terms of Use

    Legal Disclaimer

    Advertising

  • Recent Posts

    • Where Does Electrical Distribution Profitability Now Derive?
    • People on the Move at Rexel, Milbank, Solais and American Conduit
    • Stone Retires, ASA Transitions to Next Generation

© Copyright GrandNews Theme Demo - Theme by ThemeGoods
Press enter/return to begin your search