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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




More Insights  / Technology
Integration Drives Tomorrow’s AI Tech Stack
David Gordon Posted On July 12, 2026

David Gordon Interview with Karthik from DCKAP

At the NAED Eastern back in February I sat down with Karthik Chidambaram from DCKAP for a discussion about the industry. While a conversation, in reality Karthik was interviewing me (yes, unusual.) I’ve known Karthik and DCKAP for a number […]


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Customer Service  / Featured  / Growth Strategies  / Profitability
What Matters to Electrical Contractors and What Makes Them Loyal
David Gordon Posted On July 12, 2026

What Matters to Contractors and Makes them Loyal - ElectricalTrends

Recently, I spoke to about 200 contractors, distributors, and manufacturers at the Electric League of Western PA on improving project profitability. The central message was simple: if contractors and distributors want to improve profitability, they need better communication that reduces […]


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Customer Segments  / Growth Strategies  / Marketing  / Research Reports
Economic Cluster Mapping Leverages and Accelerates Sales
David Gordon Posted On July 8, 2026

Cluster Mapping for Electrical Distributors

As manufacturers and distributors seek areas for growth as well as beginning their 2027 planning (yes, there are manufacturers looking this far ahead), Chris Sokoll from DISC shares an idea called “economic clustering” and highlights how this complementary market approach […]


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Associations  / Marketing  / More Insights
Fueling Growth: The NAED Marketing Summit Delivers
David Gordon Posted On July 6, 2026

NAED 2026 Marketing Summit

For years the electrical industry viewed marketing as premiums (you know, T-shirts and hats), events (counter days and promotions) and flyers. Then it evolved to digital. But for leading companies, marketing has a seat at the table and strategic contributions […]


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Distributors  / More Insights  / Productivity  / Technology
Was There an Elephant in the Applied AI Room?
David Gordon Posted On July 6, 2026

Applied AI Elephant in the Room

A couple of weeks ago Mark McGready, IDEA‘s Director of Data Analytics and Solutions, attended the Applied AI for Distributors conference and while he shared Nudge with a number of people, upon reflection after the conference, he noticed an elephant […]


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Associations  / More Insights  / Training
Leadership Development, Industry Insight, Celebration – Women in Industry 2026
David Gordon Posted On June 28, 2026

2026_NAED_Women_in_Industry - Rachel Slade

Rachel Slade, IDEA’s Director of Business Development, attended the recent NAED Women in Industry conference and shares her thoughts. The essence of her feedback mirrors those that Desiree Grace shared last week and their feedback, coupled with some calls I […]


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Associations  / eBusiness  / eCommerce  / Profitability  / Technology
ETIM – Helping Turn Product Data into Profit
David Gordon Posted On June 28, 2026

ETIM NA Delivering Product Data Standards to Power Profitability

At last month’s NAED National, ETIM North America hosted ETIM International leadership and shared information about the organization’s success with electrical distributors and manufacturers. Mary Shaw, Executive Director of ETIM North America and Vice President, ETIM International, graciously shared an […]


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Featured  / Research Reports
What’s Going on with Wire?
David Gordon Posted On June 24, 2026

COPPER_WIRE_12AWG_Bare_Slid_1250ft._Sl___91243.1693949501.1280.1280.webp

Recently Chris Sokoll (from DISC) and I were talking about copper, which led to a discussing the wire / cable market. We all know some of the dynamics: Raw material cost fluctuations, which have resulted in an increase. Tariff dynamics […]


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Industrial Market  / Industry Consolidation  / Supplier / Products
Rockwell and the Automation Future
David Gordon Posted On June 24, 2026

Rockwell and the Automation Future

The automation space is very specific, yet important. While the industrial segment (industrial MRO and OEM represents about 33% of total electrical distribution sales, according to DISC, automation products represent a significant percentage of this. Rexel’s acquisition last month got […]


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Growth Strategies  / More Insights  / Productivity  / Profitability  / Technology  / Training
Adding a Nudge to AI Sales Coaching at the Point of Impact
David Gordon Posted On June 22, 2026

Giving Salespeople a Nudge - IDEA - Electricaltrends

Every conference has some session about AI. And every reception at every conference has someone asking about what you’re doing with AI. So, imagine being at a conference that is all about AI and where everyone is talking AI 24x7x3. […]


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