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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Advocacy  / Awards  / Industry News  / More Insights
nVent Shares ESG Insights
David Gordon Posted On July 28, 2023

nVent 2022 ESG Report

Recently nVent released their 2022 ESG report (on 2022 activities). For those who don’t know, ESG stands for Environmental, Social and corporate Governance. While every company strives to be a good corporate citizen, some companies have formalized their efforts into […]


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Distributors  / Industry Consolidation  / Productivity  / Research Reports  / Technology
6 Steps for Optimizing Warehouse Productivity
David Gordon Posted On July 23, 2023

Electrical Distributor Wire Tecsys

The essence of an electrical distributor is the ability to acquire products and disseminate it locally. In other words, be a warehouse operator. The more efficiently a company can do this, at scale, the more profit it can generate (and […]


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Growth Strategies  / Industry Outlook  / Lighting  / Manufacturers  / More Insights
8 Questions to Cooper Lighting’s Eric Jerger
David Gordon Posted On July 21, 2023

Cooper Lighting Solutions

As the Q2 Pulse of Lighting report highlighted, the the lighting market is experiencing slow / no growth and, for some companies, is contracting. In fact, the second half outlook points to a contraction. However, it remains a large component […]


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Supplier / Products
Espen: Nearly All Lamps & Retrofit Kits Are CCT-Selectable
David Gordon Posted On July 21, 2023

Espen CCT Selectable

Espen Technology, a leading manufacturer of indoor, LED lighting solutions, announced that nearly all of its lamps and retrofit kits are now CCT-selectable. The company has been developing each of its lamp and retrofit kit families to be CCT-selectable to […]


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Distributors  / Growth Strategies  / Industry Consolidation  / More Insights
Shepherd Sells to Graybar; 1st of Q3 2023
David Gordon Posted On July 17, 2023

Shepherd Sells to Graybar

This morning started with the long-awaited news that 131 year old Shepherd Electric (Baltimore, MD) was acquired by 154 year old Graybar. We had heard since late last year rumors that Shepherd Electric was in potential talks and now it’s […]


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Distributors  / More Insights  / Productivity  / Technology
The Road to a New ERP – Scott Electric
David Gordon Posted On July 17, 2023

Scott Electric

Deciding on an ERP system is one of the most challenging decisions for an electrical distributor given its impact on business operations … everything from easy of doing business, ability to integrate with other tools, access to information, cost (acquisition, […]


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Distributors  / eBusiness  / eCommerce  / Technology
Sunrise Electric Overcomes Ecommerce Challenges to Serve Customers
David Gordon Posted On July 11, 2023

Sunrise Electric Supply

Talk to Sunrise Electric, a mid-size electrical distributor serving electrical contractors in the Chicagoland market and you’ll hear that eCommerce means different things to different people … with the commerce element the smallest part of the technology need. Kevin’s experience […]


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Distributors  / Industry Consolidation  / More Insights
Q2 2023 Ends with 8 Distributor Deals
David Gordon Posted On July 9, 2023

Deal

Now that Q2 has ended it would be remiss to not mention two other distributor deals that occurred during the quarter. They are: Electric Supply continued its expansion throughout Florida with the acquisition of Frontier Lighting, a small electrical distributor […]


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Pricing  / Profitability
Achieving 2023 Profit Goals … Tactics at Profitability Summit
David Gordon Posted On July 9, 2023

Profitability Summit

Were 2021 and 2022 the heyday of distributor profitability? Remember the times when suppliers had price increases and distributors benefited from higher gross margin dollars being generated for nominal incremental effort (aside from customers asking for material)? Remember, a 20% […]


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Industry Outlook  / Lighting  / Research Reports
2023 Q2 Pulse of Lighting: Spring Fades as Do Lighting Sales
David Gordon Posted On June 28, 2023

Q1 Pulse of Lighting Survey

As spring fads to summer so does it seems that lighting sales are fading. Our 2023 Q2 Pulse of Lighting survey revealed a slowing lighting market for most and it appears that many feel Q3 will slow further for most. […]


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    Channel Marketing Group
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