One of the historical “deliverables” of marketing is promotions. For many distributors, marketing was confined to three areas – events, premiums (those logoed “throwaways” / wearables) and promotions. Typically, all were funded, or at least co-funded, with manufacturer dollars. While […]
Each month, Chris Sokoll from DISC shares insights from his monthly DISC report, which is provided to executive leaders in the electrical distribution industry. Strong 7 Months with Slowing Growth to Come and Then … “We are in unusual economic […]
For years we’ve talked that eCommerce is more than trying to get people to buy via a website, especially when over 40% of total electrical purchases are via contractors with about 30-40% of this business being projects. And the industrial […]
Convergence Partners, a leading manufacturer rep agency in the Midwest, has expanded its coverage area, and lines, via a strategic partnership with Integrated Sales and Lighting Solutions of Iowa. The net effect is expanded coverage into Iowa and more lines […]
One of the challenges we hear from distributors is the need for sales and marketing tools from companies that understand distribution … and especially the electrical distribution channel … and that are affordable regardless of the size of the distributor. […]
Over the past few years distributors have financially benefited from a confluence of macro-industry events to achieve high net profit. An element of this is their rebate dollars. And recently a few people have commented, and I paraphrase, “distributors have […]
Last week Amazon made an acquisition, spending $3.9 billion, and it should be very good for electrical distributors. Why you ask? Because maybe it will put to rest the ever-ending question of “who will Amazon buy to enter the electrical […]
Staffing has been one of the biggest challenges for manufacturers, reps, and distributors for the past few years. Not only did the pandemic make a number of people consider “work alternatives” but the growth that has since occurred in the […]
Chalfant Manufacturing Company has been in business for over 75 years designing and manufacturing quality cable management solutions for electrical wiring. We are a subsidiary of OBO-Bettermann (www.obo.global), a company with over 4000 employees in over 60 countries. Chalfant markets […]
Espen Technology, a leading manufacturer of indoor, LED retrofit lighting products, has announced the release of its line of high-performance electric vehicle (EV) chargers. At LightFair International, last month, the company revealed the four new EV charger models, as well […]
David Gordon
Channel Marketing Group
919-488-8635
