As Q3 turns to Q4 and summer turns to fall, so we can now share the results of our Q3 Pulse of Lighting survey. For our Q3 report we heard from 200 distributors, manufacturers, manufacturer reps and lighting agents. Overall, […]
When talking to sales and marketing people and you ask “Are you a prospector” people, somewhat naturally think “sales prospecting. From a business perspective, there are at least four types of prospectors. There are: Sales Prospectors. These are “hunter-oriented” salespeople […]
Our sister publication, US Lighting Trends, recently posted on article on the flexibility of MaxLite’s c-Max offering and, given thought that the information shared could be beneficial for distributors as they pursue retrofit opportunities. c-Max, A Roadmap for Lighting Controls […]
Over the past several weeks I’ve spoken to a number of distributors and manufacturers who have commented that they have seen a decline in the number of units that they are selling compared to last year, especially for stock items. […]
Espen Technology announced it will feature its new and improved line of EV chargers at NALMCO’s 69th Annual Convention & Trade Show held October 16-19, 2022 in Glendale, Arizona. Espen will be exhibiting at the trade show in booth # […]
LiteTrace, a leading global provider of Bluetooth® wireless commercial lighting control components and software, announced the appointment of Chris Primous to lead Business Development and Sales for their lighting control products. “I’m thrilled to join a company with solutions that […]
It’s planning season and we’re engaging long-term distributor clients; new and prospective ones and a recurring theme is occurring … they are commenting on the lack of co-op marketing funds. Unfortunately, this isn’t a surprise as it has been a […]
Labor Day has come and gone which means the unofficial start of fall is upon us and that Q3 only has a couple of weeks left. It also means that it’s time for our Q3 Pulse of Lighting survey. Whether […]
Joint sales calls can be an effective partnering between a “manufacturer” and a distributor to generate demand from specifiers, end-users, and contractors. I put quotes around “manufacturer” as, most frequently, this is the local rep. But mention to a distributor […]
DeFazio Industries, a MidAtlantic independent manufacturer representative, announced that Amber Cashion joined the agency as an Inside Sales Representative. In her new role, Cashion is responsible for product lines such as AFC Cable Systems, Allied Tube & Conduit, Prysmian Group, […]
